AI Changes How Consumers Find Brands. It Doesn’t Change Why They Hesitate.
AI is influencing how consumers discover brands – there’s no doubt about that. Search behaviour is shifting, new discovery gateways are emerging, and publisher models are evolving quickly as a result. But an exclusive focus on discovery risks missing a crucial point: AI may change how consumers arrive at a brand, but it doesn’t remove […]
Cookieless Future: What Changes for Digital Advertising and How Blue Is Already Prepared for This New Era
The cookieless future is redefining how brands understand and reach their consumers, demanding smarter and more ethical strategies. Preparing your operation now ensures stable performance even without the use of third-party cookies and protects your ROI in an increasingly privacy-driven environment. With Blue, cookieless models maintain high personalisation and efficiency, even as the market loses […]
Insights from Anabel Rendon on Blue Marketing’s Global Direction
How Anabel Rendon built her path to leading marketing at Blue Marketing Europe Why cultural understanding is central to Blue Marketing global strategy in 2025 How choosing the right place to live supports leadership, balance and long term growth 2025 began with strong momentum for Blue Marketing, and the timing felt right to open […]
Retargeting for Christmas 2025 with Blue Marketing
Retargeting for Christmas 2025 turns warm interest into real festive sales. Preparing your retargeting with Blue Marketing protects your budget when ad costs rise in December. A clear strategy reduces lost baskets and boosts return on ad spend at Christmas. Why retargeting with Blue Marketing matters for Christmas 2025 Christmas 2025 will again be the […]
Cyber Monday by Blue Marketing: Retargeting That Drives Revenue
Cyber Monday 2024 online spend reached 13.3 billion dollars, up 7.3 percent year-on-year. Blue Marketing achieved a 6.58 percent click-through rate and 52 percent higher revenue during Black Friday and Cyber Monday 2024. Retargeting on Cyber Monday can deliver up to 150 percent higher conversion rates than standard display. Peak intent, peak opportunity Cyber […]
Blue Marketing x Webgains Webinar
Blue Marketing × Webgains webinar recap: how we approach AI-powered retargeting. The origin story: a chance meeting at Affilifest 2025 led to a publisher presentation. Real results: cleaner tagging, smarter bidding, and case studies with conversion growth and lower bounce rates. Blue Marketing × Webgains: Smarter Retargeting, Real Results In our recent Blue […]
Black Friday 2025: The Trends That Will Drive Sales Growth
Consumer behaviour in Black Friday 2025: how early shopping lists and specific product searches are redefining segmentation and personalisation. AI + programmatic media: leveraging behavioural data for personalised offers, trend forecasting and real-time pricing optimisation — with Blue Performance’s proprietary technology. Retargeting through a planned purchase journey (LGPD/GDPR-compliant): nurturing users ahead of the event, activating […]
Blue Marketing at IAB UK’s Members Vault
We have contributed to the IAB UK Members Vault with a new article on retargeting, branding and programmatic media Learn practical ways to align brand building and performance with privacy first strategies and clear measurement We are proud to join the IAB UK Members Vault We are delighted to share that Blue Marketing is […]
Blue Marketing at PI Live Europe 2025
Last week Blue Marketing attended PI Live Europe 2025 in London. The event brought together leaders in performance marketing, affiliates, publishers and tech innovators. In this article we share our experience at PI Live, highlight some of the key sessions and conversations, and look at how the insights gained will influence our future strategy. […]
From Moscow to Marbella: Alina Petrova’s Journey at Blue Europe
Discover how Alina grew from a curious child in Moscow to Chief of Staff at Blue Europe Learn how discipline, resilience and curiosity shaped her career journey Find inspiration in her leadership philosophy built on empathy and authenticity In this episode of our podcast Bluecast, we had the privilege of speaking with Alina, our Chief […]