- How Anabel Rendon built her path to leading marketing at Blue Marketing Europe
- Why cultural understanding is central to Blue Marketing global strategy in 2025
- How choosing the right place to live supports leadership, balance and long term growth
2025 began with strong momentum for Blue Marketing, and the timing felt right to open the year with a conversation that was honest, grounded, and forward-looking.
Earlier this year, in the first episode of our Bluecast podcast, we welcomed Anabel Rendon, Head of Marketing at Blue Marketing Europe. She travelled from our office in Spain to Brazil to experience, first-hand, the early stages of an important new chapter for the group. What emerged from the discussion was not simply an interview, but a reflection on professional development, cultural understanding, and the realities of leading marketing in a global organisation.
A Story of Steady Progress
Anabel didn’t grow up expecting to reach the position she holds today. As she mentioned in the episode, her early years were marked by comments from teachers who doubted she would pursue higher education. Yet those expectations didn’t define her.
As she shared:
“Those “no”s didn’t stop me. On the contrary, they pushed me to prove to myself that I could.”
Through study, training, and consistent work, she now leads the marketing function of a company operating in dozens of markets. Her story highlights how determination and discipline can open paths that once seemed unlikely.
A Strategic and Culturally Aware Approach
Since joining Blue Marketing, Anabel has played an important role in aligning teams and perspectives across regions. Her work extends beyond running campaigns or analysing metrics; she focuses on bridging markets through communication that respects cultural context.
During the conversation, she commented on differences between Europe and Latin America; how sales processes vary and why message adaptation is essential:
“It’s not just about translating a message, it’s about respecting how each culture receives it. The key is to personalise without losing consistency.”
This approach is now central to Blue Marketing strategy. Rather than pushing a single message into every market, the team works to adapt narratives while keeping a clear and coherent brand story. Local specifics are not seen as obstacles but as opportunities to connect more deeply with clients and partners.
Under Anabel guidance, the marketing team is moving towards closer collaboration, where offices share challenges and successes and learn from one another. It is a model that balances global strategy with local relevance, and it is becoming one of the strengths of Blue Marketing presence worldwide.
Choosing a Place That Enables Balance
One of the more personal moments of the Bluecast was her reflection on life in Marbella: a city that provides her with a sense of balance after years of studying and working in Madrid.
“After living in Madrid, with endless days between university and work, I now truly value being 10 minutes from the office and having real time for myself. That’s also part of success.”
Her experience challenges a common belief in global careers: that you must live in a major capital to play a significant role in an international company. From a smaller city in the south of Spain, she leads an international team and contributes to decisions that shape Blue Marketing presence across more than fifty countries.
For many professionals, this is an encouraging message. Success is not only about titles or locations. It is also about designing a life where work, personal time and space to think can coexist in a sustainable way.
The Key Challenge for 2025
As the company continues to unify offices and integrate new brands into the group, one of the primary objectives for the marketing team this year is clear: to build a cohesive and global communication strategy that strengthens Blue Marketing’s position in the international landscape.
Anabel recognises the scale of the task ahead:
“This year is going to be a huge challenge, but also a unique opportunity. We’re building something big, and I feel lucky to be a part of it.”
Her approach, practical, collaborative, and open to change, is helping guide the company into its next phase.
A Guiding Principle
To close the episode, she shared a personal reflection that has influenced her decisions over the years:
“Never take a ‘no’ as a limit. Analyse, learn, try. And if you make a mistake, let it be because you followed your own path, not because you gave up before starting.”
Now, as we approach the end of 2025, it’s clear that this mindset is shaping not just her own development, but the evolution of Blue Marketing as well.
