Last week Blue Marketing attended PI Live Europe 2025 in London. The event brought together leaders in performance marketing, affiliates, publishers and tech innovators.
In this article we share our experience at PI Live, highlight some of the key sessions and conversations, and look at how the insights gained will influence our future strategy.
How PI Live Fuelled Our Vision
At Blue Marketing, we see every industry event as an opportunity to refine our approach and bring even more value to our partners. PI Live Europe allowed us to:
- Strengthen relationships with affiliates and publishers who are central to our growth strategy.
- Explore cutting-edge tools and technologies that can elevate campaign performance.
- Gain insights into industry trends that align with our data-driven philosophy.
For us, one of the real highlights was PI LIVE Hosted Meetings Programme. These focused sessions went beyond casual networking. Every conversation was intentional, results-driven, and centred on real partnership opportunities. Speaking directly with advertisers who were actively exploring new collaborations meant our time at PI LIVE translated into concrete next steps rather than polite follow-ups.
What stood out most was how personal the format felt. We weren’t pitching into the void; we were sitting down with people who already understood what Blue does (and we’d done our homework on them, too). That shortened the distance between “nice to meet you” and “let’s build something together.” We left with clear actions, momentum, and a sharper view of where we can add immediate value.
“Thanks to PI LIVE, we had curated meetings that cut straight to the conversations that mattered. Engaging with top e-commerce brands in such a personal way was invaluable.”
— Zahra Oussama, Regional Manager at Blue Marketing
“At PI LIVE we had the rare chance to sit down with brands who already had a genuine interest in our services. Typically, we run a full sales process before a first meeting to spark that interest, but here people already knew Blue and had taken time to explore what we do and vice versa. It made the conversations better and far more personal than usual.”
— Martin Mogensen, Regional Manager at Blue Marketing
Building Stronger Partnerships
Face-to-face conversations with our partners were at the heart of the event. These meetings gave us the chance to align on upcoming campaigns, exchange innovative ideas, and plan how to deliver stronger, more measurable results together.
Shaping Our Next Steps
The knowledge and connections we brought back from PI Live are already being integrated into our strategies. Our focus remains clear: staying ahead of the curve, innovating with intent, and delivering sustainable success for our clients and partners.
Final Thoughts
For Blue Marketing, PI Live Europe 2025 was more than just an event; it was a catalyst for growth. Participating in the Hosted Meetings Programme confirmed the value of intentional, high-impact conversations with the right decision-makers. It reinforced our belief that collaboration and innovation are key to unlocking performance in today’s competitive market.
If you’d like to discover how Blue Marketing can help you scale, get in touch with us or book a demo today. Let’s grow together!
