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Retargeting
AI Changes How Consumers Find Brands. It Doesn’t Change Why They Hesitate.
February 24, 2026AI is influencing how consumers discover brands – there’s no doubt about that. Search behaviour is shifting, new discovery gateways are emerging, and publisher models are evolving quickly as a result. But an exclusive focus on discovery risks missing a crucial point: AI may change how consumers arrive at a brand, but it doesn’t remove […]Read Article -
Retargeting
The Digital Customer Journey in Travel: Why Travel Marketing is more about Timing than Reach
February 19, 2026Travel decisions are high-consideration and non-linear, often spanning weeks of research, comparison, and multiple touchpoints. Timing, personalisation, and intent-based messaging outperform broad reach in influencing traveller decisions. Retargeting and smart sequencing help travel brands stay relevant, build loyalty, and convert travellers when they are ready to book. The Digital Customer Journey in Travel: Why Travel […]Read Article -
Advertising
Prospecting vs retargeting: What drives ecommerce growth?
February 10, 2026Prospecting drives traffic; retargeting drives revenue. Prospecting is essential for reaching new audiences, retargeting turns interest into actual sales. Most users don’t buy on their first visit, which means they need time, trust, and reminders, not a lack of intent. Retargeting addresses that critical decision phase. Retargeting maximizes the value of existing traffic by targeting […]Read Article
Retargeting
AI Changes How Consumers Find Brands. It Doesn’t Change Why They Hesitate.
February 24, 2026
AI is influencing how consumers discover brands – there’s no doubt about that. Search behaviour is shifting, new discovery gateways are emerging, and publisher models are evolving quickly as a result. But an exclusive focus on discovery risks missing a crucial point: AI may change how consumers arrive at a brand, but it doesn’t remove […]
Read More
Retargeting
The Digital Customer Journey in Travel: Why Travel Marketing is more about Timing than Reach
February 19, 2026
Travel decisions are high-consideration and non-linear, often spanning weeks of research, comparison, and multiple touchpoints. Timing, personalisation, and intent-based messaging outperform broad reach in influencing traveller decisions. Retargeting and smart sequencing help travel brands stay relevant, build loyalty, and convert travellers when they are ready to book. The Digital Customer Journey in Travel: Why Travel […]
Read More
Advertising
Prospecting vs retargeting: What drives ecommerce growth?
February 10, 2026
Prospecting drives traffic; retargeting drives revenue. Prospecting is essential for reaching new audiences, retargeting turns interest into actual sales. Most users don’t buy on their first visit, which means they need time, trust, and reminders, not a lack of intent. Retargeting addresses that critical decision phase. Retargeting maximizes the value of existing traffic by targeting […]
Read More
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Webinars
Blue Marketing x Webgains Webinar
November 26, 2025Blue Marketing × Webgains webinar recap: how we approach AI-powered retargeting. The origin story: a chance meeting at Affilifest 2025 led to a publisher presentation. Real results: cleaner tagging, smarter bidding, and case studies with conversion growth and lower bounce rates. Blue Marketing × Webgains: Smarter Retargeting, Real Results In our recent Blue […]Read Article -
Webinars
Blue Marketing at Rakuten Publisher Spotlight
September 2, 2025Earlier this month, Blue Marketing had the pleasure of joining Rakuten for a Publisher Spotlight session. It was an opportunity to introduce who we are, how we work, and how our retargeting solution helps advertisers turn missed opportunities into measurable results. For us, it was a valuable moment to speak directly to Rakuten’s network and […]Read Article -
Webinars
From Browsers to Buyers: What We Shared in The Webinar
August 26, 2025Our recent participation at Tradedoubler Experts Webinar brought together industry leaders to share how brands can scale their performance marketing with smarter, data-driven strategies. If you missed the live session, don’t worry — you can watch the full recording below. Watch the recording here: What the webinar covered During the session, experts from Blue Marketing, […]Read Article
Webinars
Blue Marketing x Webgains Webinar
November 26, 2025
Blue Marketing × Webgains webinar recap: how we approach AI-powered retargeting. The origin story: a chance meeting at Affilifest 2025 led to a publisher presentation. Real results: cleaner tagging, smarter bidding, and case studies with conversion growth and lower bounce rates. Blue Marketing × Webgains: Smarter Retargeting, Real Results In our recent Blue […]
Read More
Webinars
Blue Marketing at Rakuten Publisher Spotlight
September 2, 2025
Earlier this month, Blue Marketing had the pleasure of joining Rakuten for a Publisher Spotlight session. It was an opportunity to introduce who we are, how we work, and how our retargeting solution helps advertisers turn missed opportunities into measurable results. For us, it was a valuable moment to speak directly to Rakuten’s network and […]
Read More
Webinars
From Browsers to Buyers: What We Shared in The Webinar
August 26, 2025
Our recent participation at Tradedoubler Experts Webinar brought together industry leaders to share how brands can scale their performance marketing with smarter, data-driven strategies. If you missed the live session, don’t worry — you can watch the full recording below. Watch the recording here: What the webinar covered During the session, experts from Blue Marketing, […]
Read More