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Branding
How the Met Gala Drives Brand Desire and Demand
May 5, 2026The Met Gala is one of the most powerful global showcases for luxury and lifestyle brands. It shapes desire by turning fashion, celebrity and culture into brand visibility. For brands in Europe and beyond, the real opportunity starts after the event through strong retargeting. Why the Met Gala matters the day after The Met […]Read Article -
Retargeting
World Book Day, Retargeting and the New Book Buyer
April 23, 2026Physical books still lead, while ebooks and audiobooks continue to expand how people read. TikTok says there are nearly 53 million BookTok posts and around 59 million print book sales in 2024 could be tied to BookTok related creators or content. In 2024, 14.7% of EU residents bought printed reading material online, compared with 6.8% […]Read Article -
Retargeting
Mercafé: how retargeting increased orders and revenue
April 16, 2026Coffee is present in 98% of Brazilian households, and digital channels have become even more relevant for brands that want to capture demand with precision. In Mercafé’s case, the main progress came from retargeting, which helped recover interest, increase conversion and encourage repeat purchases. The result was a more scalable operation, with a real impact […]Read Article
Branding
How the Met Gala Drives Brand Desire and Demand
May 5, 2026
The Met Gala is one of the most powerful global showcases for luxury and lifestyle brands. It shapes desire by turning fashion, celebrity and culture into brand visibility. For brands in Europe and beyond, the real opportunity starts after the event through strong retargeting. Why the Met Gala matters the day after The Met […]
Read More
Retargeting
World Book Day, Retargeting and the New Book Buyer
April 23, 2026
Physical books still lead, while ebooks and audiobooks continue to expand how people read. TikTok says there are nearly 53 million BookTok posts and around 59 million print book sales in 2024 could be tied to BookTok related creators or content. In 2024, 14.7% of EU residents bought printed reading material online, compared with 6.8% […]
Read More
Retargeting
Mercafé: how retargeting increased orders and revenue
April 16, 2026
Coffee is present in 98% of Brazilian households, and digital channels have become even more relevant for brands that want to capture demand with precision. In Mercafé’s case, the main progress came from retargeting, which helped recover interest, increase conversion and encourage repeat purchases. The result was a more scalable operation, with a real impact […]
Read More
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Webinars
Blue Marketing x Webgains Webinar
November 26, 2025Blue Marketing × Webgains webinar recap: how we approach AI-powered retargeting. The origin story: a chance meeting at Affilifest 2025 led to a publisher presentation. Real results: cleaner tagging, smarter bidding, and case studies with conversion growth and lower bounce rates. Blue Marketing × Webgains: Smarter Retargeting, Real Results In our recent Blue […]Read Article -
Webinars
Blue Marketing at Rakuten Publisher Spotlight
September 2, 2025Earlier this month, Blue Marketing had the pleasure of joining Rakuten for a Publisher Spotlight session. It was an opportunity to introduce who we are, how we work, and how our retargeting solution helps advertisers turn missed opportunities into measurable results. For us, it was a valuable moment to speak directly to Rakuten’s network and […]Read Article -
Webinars
From Browsers to Buyers: What We Shared in The Webinar
August 26, 2025Our recent participation at Tradedoubler Experts Webinar brought together industry leaders to share how brands can scale their performance marketing with smarter, data-driven strategies. If you missed the live session, don’t worry — you can watch the full recording below. Watch the recording here: What the webinar covered During the session, experts from Blue Marketing, […]Read Article
Webinars
Blue Marketing x Webgains Webinar
November 26, 2025
Blue Marketing × Webgains webinar recap: how we approach AI-powered retargeting. The origin story: a chance meeting at Affilifest 2025 led to a publisher presentation. Real results: cleaner tagging, smarter bidding, and case studies with conversion growth and lower bounce rates. Blue Marketing × Webgains: Smarter Retargeting, Real Results In our recent Blue […]
Read More
Webinars
Blue Marketing at Rakuten Publisher Spotlight
September 2, 2025
Earlier this month, Blue Marketing had the pleasure of joining Rakuten for a Publisher Spotlight session. It was an opportunity to introduce who we are, how we work, and how our retargeting solution helps advertisers turn missed opportunities into measurable results. For us, it was a valuable moment to speak directly to Rakuten’s network and […]
Read More
Webinars
From Browsers to Buyers: What We Shared in The Webinar
August 26, 2025
Our recent participation at Tradedoubler Experts Webinar brought together industry leaders to share how brands can scale their performance marketing with smarter, data-driven strategies. If you missed the live session, don’t worry — you can watch the full recording below. Watch the recording here: What the webinar covered During the session, experts from Blue Marketing, […]
Read More