Customer Case Studies and Testimonials

Boosting conversion rates worldwide

From first click to final checkout, we help brands lift their conversion rate and make every visit count.

Clients Case Studies

Autonomous

Ergonomic office furniture brand known for electric standing desks, chairs and smart home-office gear.

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Huddled Group

UK e-commerce group turning surplus FMCG stock into savings across groceries, wellness and beauty.

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Coffee Friend

Omnichannel retailer selling coffee machines, beans, grinders and more for home and business.

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Testimonials

“Quando começamos a testar com a Blue, eu estava preocupado com a capacidade de entrega e escala das campanhas. A ferramenta se provou e superou todas as expectativas em apenas 3 meses, além de apresentar um ROI extremamente estável. E, além dos resultados, o atendimento é incrível!”

Elo7 — Performance Coordinator
"Bem, minha experiência com a Blue Marketing tem sido extremamente positiva! Nossa empresa nunca conseguiu fazer retargeting corretamente, até a chegada da Blue, que vem desempenhando um papel excelente! A equipe é fantástica! Posso dizer que sou grato à Blue!"

Baw Clothing
“Having a holistic company in practice was the great differentiator of our partnership. Blue is always open to dialogue, optimizations and innovations that make perfect sense with our business model: the more humanized the better. The combination of strategy, automation and dialogue made the growth process take place in four hands, generating incredible results.”

New Nutrition — E-commerce Coordinator
“Estamos extremamente satisfeitos com os resultados alcançados trabalhando com a Blue. Desde o início, ficamos impressionados com a transparência e profissionalismo da empresa. O modelo de pagamento apenas sobre vendas nos proporcionou uma segurança adicional e nos permitiu focar em nosso crescimento sem preocupações financeiras. A Blue demonstrou um compromisso genuíno com o nosso sucesso e estamos ansiosos para continuar essa parceria produtiva no futuro. Recomendamos altamente a Blue a qualquer empresa que deseje alcançar resultados tangíveis e transparentes em seu setor. Obrigado, Blue, por ser parte integrante do nosso sucesso.”

TeclaCenter — Diretor Comercial
“It’s been a pleasure to work with Blue over the past four years. Their expertise and structured approach make collaboration seamless, and their data-driven strategies have helped us boost both sales and conversion rate. Their team is proactive, adaptable, and focused on delivering measurable results. We’re happy to recommend Blue to any business looking to drive growth through performance marketing."

See Tickets — Ben Conway, Head of Strategic Partnerships
“Since we started working with Blue, our affiliate performance has improved dramatically, we're seeing way better results than ever before. They're always there to help and make sure everything runs smoothly. It's great to have a team that actually cares about getting us real results."

Autonomous — David Davey, Affiliate Leader
“We’ve been working with Blue for a couple of years now, and they have truly made a difference in helping us grow our clients’ revenue and conversion rates. They are a reliable and transparent partner who genuinely cares about performance and delivering the best results."

VisualSoft — George Duffin, Partnership Manager
“The experience has been nothing short of excellent and remarkable. Thanks to their retargeting services, our monthly sales have soared significantly. Communication is always smooth and professional, a truly positive partnership. We highly recommend Blue for the outstanding results they deliver."

FunnyFuzzy — Affiliate Team
“Their retargeting strategies have made a real impact on our monthly sales, which gave grown noticeably since we partnered with them. We're genuinely impressed with the results and confidently recommend Blue to any business looking to boost performance through digital marketing."

The Huddle Group — Oliver Smyth, Affiliate Manager
“Partnering with Blue has delivered excellent results. Their expertise in retargeting and campaign management helped us reach over 31,000 orders with an ROAS of 8.07. We highly recommend Blue to any business seeking a reliable partner focused on performance and growth."

Gamivo — Tim Haikevich, Senior Performance Specialist
“I have had the pleasure of working with Blue across several affiliate programs and seen excellent results. They consistently drive high conversions and sales with effective retargeting."

Partner Ads — Signe Nørregaard, Senior Affiliate Manager
“The support and communication have truly exceeded our expectations. I would definitely recommend Blue’s services to others — the results speak for themselves, and the team behind them is just as impressive."

BlueFocus Communication Group — Danny GUI, Affiliate Marketing Specialist
“Working with Blue has been a positive and collaborative experience. Thanks to their data-driven targeted campaigns, we have seen better conversion rates and ROI through optimized ad placements and personalized retargeting."

DHgate — Zhou Sara, Account Manager
“Every step of the process was well-explained and easy to manage, making the partnership both efficient and enjoyable. With great support, effective tools, and a team that genuinely cares about performance, we wouldn’t hesitate to recommend Blue to others."

Coffee Friend — Radvile Jusaityte, Affiliate Team Lead

Case Studies By Industry

Beauty Industry

Blue Marketing’s retargeting outperformed key beauty-industry benchmarks across both conversion rate and click-through rate.

The global average conversion rate (CR) is 4.85%, while Blue’s average CR reached 6.34%.

On the traffic side, the average CTR on the Google Display Network is 0.70%, compared with an average Blue CTR of 1.08%.

Fashion Industry

Blue Marketing’s retargeting delivered strong results in the fashion industry, outperforming the global benchmark on conversion rate.

The global average conversion rate (CR) is 3.01%, while Blue’s average CR reached 4.90%.

For click-through rate, performance was on par with the market: the average CTR on the Google Display Network is 0.70%, and Blue’s average CTR also came in at 0.70%.

Pets & Animals Industry

Blue Marketing’s retargeting performed particularly well in the Pets & Animals industry, exceeding global benchmarks across both conversion rate and click-through rate.

The global average conversion rate (CR) is 3.46%, while Blue’s average CR reached 5.81%.

On the traffic side, the average CTR on the Google Display Network is 0.70%, compared with an average Blue CTR of 1.31%.

Home & Garden Industry

Blue Marketing’s retargeting delivered a significant uplift in the Home & Garden industry, strongly outperforming the global benchmark on conversion rate.

The global average conversion rate (CR) is 1.25%, while Blue’s average CR reached 4.07%.

For click-through rate, performance was slightly above the market: the average CTR on the Google Display Network is 0.70%, compared with an average Blue CTR of 0.72%.

Electronics Industry

Blue Marketing’s retargeting outperformed the global benchmark in the electronics industry on conversion rate.

The global average conversion rate (CR) is 2.94%, while Blue’s average CR reached 3.43%.

Hobbies & Leisure Industry

Blue Marketing’s retargeting performed strongly in the Hobbies & Leisure industry, delivering a clear uplift in click-through rate.

The average CTR on the Google Display Network is 0.70%, while Blue’s average CTR reached 1.25%.

Shopping Industry

Blue Marketing’s retargeting delivered strong results in the Shopping industry, outperforming global benchmarks across both conversion rate and click-through rate.

The global average conversion rate (CR) is 3.93%, while Blue’s average CR reached 6.38%.

On the traffic side, the average CTR on the Google Display Network is 0.70%, compared with an average Blue CTR of 1.02%.

blue marketing in numbers

15.9BN+

Global
Impressions
Delivered

46%

Faster

Campaign

Launch Time

59+

Countries

Worlwide

Footprint

2M+

New Users

Reached Montly

via Branding