How Easter drives digital far beyond chocolate
How Easter drives digital far beyond chocolate Easter is one of the most symbolic dates in the consumer calendar. In the digital environment, however, it follows a much broader logic than impulse buying. Before choosing a product, consumers research, compare prices, evaluate formats and move across different channels in search of the best option. This […]
Marketing maturity in 2026: why growth will look different
Marketing maturity in 2026 means building repeatable systems, not chasing quick wins. AI is moving from a tool to the operating layer for data, content, and personalisation. Growth will be measured by retention, lifetime value, and real impact, backed by human trust. Marketing in 2026 is less about constant experiments and more about running […]
From origins to legacy: Gabriel Avi’s journey and the building of Blue Marketing
How Gabriel Avi’s entrepreneurial journey shaped his business vision and leadership at Blue Marketing Why people, culture and operations have always been at the centre of Blue’s strategic decisions How long-term vision, adaptability and responsibility built a company ready to grow under high-pressure scenarios The story of Blue Marketing begins before technology. It begins with […]
E-commerce sectors that grew the most with retargeting on Black Friday 2025
Black Friday 2025 confirmed retargeting as one of the most effective strategies for turning purchase intent into real sales across multiple e-commerce sectors. Fashion, Beauty & Fitness, and Books & Literature were the sectors that recorded the strongest growth in both transactions and revenue. The results show that strategies focused on qualified re-engagement deliver growth […]
Cookieless Future: What Changes for Digital Advertising and How Blue Is Already Prepared for This New Era
The cookieless future is redefining how brands understand and reach their consumers, demanding smarter and more ethical strategies. Preparing your operation now ensures stable performance even without the use of third-party cookies and protects your ROI in an increasingly privacy-driven environment. With Blue, cookieless models maintain high personalisation and efficiency, even as the market loses […]
Insights from Anabel Rendon on Blue Marketing’s Global Direction
How Anabel Rendon built her path to leading marketing at Blue Marketing Europe Why cultural understanding is central to Blue Marketing global strategy in 2025 How choosing the right place to live supports leadership, balance and long term growth 2025 began with strong momentum for Blue Marketing, and the timing felt right to open […]
Retargeting for Christmas 2025 with Blue Marketing
Retargeting for Christmas 2025 turns warm interest into real festive sales. Preparing your retargeting with Blue Marketing protects your budget when ad costs rise in December. A clear strategy reduces lost baskets and boosts return on ad spend at Christmas. Why retargeting with Blue Marketing matters for Christmas 2025 Christmas 2025 will again be the […]
Cyber Monday by Blue Marketing: Retargeting That Drives Revenue
Cyber Monday 2024 online spend reached 13.3 billion dollars, up 7.3 percent year-on-year. Blue Marketing achieved a 6.58 percent click-through rate and 52 percent higher revenue during Black Friday and Cyber Monday 2024. Retargeting on Cyber Monday can deliver up to 150 percent higher conversion rates than standard display. Peak intent, peak opportunity Cyber […]
Blue Marketing x Webgains Webinar
Blue Marketing × Webgains webinar recap: how we approach AI-powered retargeting. The origin story: a chance meeting at Affilifest 2025 led to a publisher presentation. Real results: cleaner tagging, smarter bidding, and case studies with conversion growth and lower bounce rates. Blue Marketing × Webgains: Smarter Retargeting, Real Results In our recent Blue […]
Black Friday 2025: How the Beauty Sector Turned Data into Performance
Consumer behaviour: how the new planned and selective shopper profile redefines the buying moment and demands smarter segmentation. Data and technology: how Blue Performance combined behavioural analysis and proprietary technology to deliver +185% revenue and +334% conversion growth. Retargeting and efficiency: intelligent programmatic media strategies that prioritise timing, personalisation, and brand safety — preparing the […]