Black Friday 2025: The Trends That Will Drive Sales Growth

Consumer behaviour in Black Friday 2025: how early shopping lists and specific product searches are redefining segmentation and personalisation. AI + programmatic media: leveraging behavioural data for personalised offers, trend forecasting and real-time pricing optimisation — with Blue Performance’s proprietary technology. Retargeting through a planned purchase journey (LGPD/GDPR-compliant): nurturing users ahead of the event, activating […]

Blue Marketing at IAB UK’s Members Vault

We have contributed to the IAB UK Members Vault with a new article on retargeting, branding and programmatic media Learn practical ways to align brand building and performance with privacy first strategies and clear measurement   We are proud to join the IAB UK Members Vault We are delighted to share that Blue Marketing is […]

Blue Marketing at PI Live Europe 2025

Last week Blue Marketing attended PI Live Europe 2025 in London. The event brought together leaders in performance marketing, affiliates, publishers and tech innovators. In this article we share our experience at PI Live, highlight some of the key sessions and conversations, and look at how the insights gained will influence our future strategy.   […]

From Moscow to Marbella: Alina Petrova’s Journey at Blue Europe

Discover how Alina grew from a curious child in Moscow to Chief of Staff at Blue Europe Learn how discipline, resilience and curiosity shaped her career journey Find inspiration in her leadership philosophy built on empathy and authenticity In this episode of our podcast Bluecast, we had the privilege of speaking with Alina, our Chief […]