For Huddled Group, our retargeting strategy focused on re-engaging high-intent visitors and bringing them back at the right moment in their decision journey. The aim was to convert returning traffic more efficiently than the broader market — and the results clearly exceeded both global and regional benchmarks.

What we did

We ran a retargeting programme built around warm audiences, with ongoing optimisation to maximise conversion rate while maintaining controlled frequency and strong relevance. This approach ensured we prioritised users most likely to purchase, rather than simply increasing repeat impressions.

Results

Our retargeting activity delivered conversion rates dramatically above industry norms:

• Global industry benchmark CR: 4.10%

• Blue retargeting average CR: 10.29%

• Performance uplift: +150.66% higher CR than the global industry average

We also saw an even stronger uplift versus the regional market:

• Regional benchmark CR: 3.06%

• Blue retargeting average CR: 10.29%

• Performance uplift: +236.48% higher CR than the regional market

On top of that, performance accelerated significantly in Q2:

• Q2 conversion rate growth: +107.48% increase

Key takeaway

With a conversion rate of 10.29%, Blue’s retargeting for Huddled Group didn’t just beat the market — it outperformed it by a wide margin both globally and regionally, while also delivering a major quarter-on-quarter surge in Q2.