For Coffee Friend Germany, our retargeting activity focused on turning returning visitors into buyers by re-engaging high-intent users with timely, relevant messaging. The objective was to outperform both the wider industry and the regional market in conversion efficiency — and the campaign delivered clear uplift.

What we did

We ran a performance-led retargeting programme aimed at capturing warm audiences who had already shown purchase intent, optimising delivery to prioritise users most likely to convert while keeping reach and frequency balanced.

Results

Blue’s retargeting conversion rate came in well above the global industry benchmark:

• Global industry benchmark CR: 1.42%

• Blue retargeting average CR: 3.60%

• Performance uplift: +154.08% higher CR than the global industry average

We also outperformed the regional benchmark:

• Regional benchmark CR: 3.06%

• Blue retargeting average CR: 3.60%

• Performance uplift: +17.90% higher CR than the regional market

Key takeaway

With a 3.60% conversion rate, Blue helped Coffee Friend (DE) achieve significant gains versus the global industry standard and maintain a solid uplift versus the regional market, proving the value of a focused retargeting strategy for warm audiences.