Autonomous is a leading ergonomic home-office brand, best known for electric standing desks, chairs, and smart workspace gear. The goal of this campaign was simple: bring back high-intent visitors who had already shown interest, and convert them at a stronger rate than the wider market.

What we did

We launched a retargeting programme designed to re-engage warm audiences across the consideration journey — focusing on relevance, frequency control, and performance-driven optimisation. The approach prioritised users most likely to return and purchase, while keeping messaging aligned with Autonomous’ product benefits (comfort, productivity, and smart home-office upgrades).

Results

The retargeting activity delivered conversion rates well above market benchmarks:

• Global industry benchmark CR: 4.10%
• Blue retargeting average CR: 7.06%
• Performance uplift: +72% higher CR than the global industry average

We also outperformed the regional benchmark by an even wider margin:

• Regional benchmark CR: 3.11%
• Blue retargeting average CR: 7.06%
• Performance uplift: +126.82% higher CR than the regional market

Momentum continued through Q2, where we achieved an additional +11.7% conversion rate increase.

Key takeaway

By focusing on high-intent users and optimising retargeting delivery around performance, Autonomous achieved conversion rates significantly above both global and regional market averages, turning returning traffic into measurable revenue growth.

Want similar results for your brand? Let’s build a retargeting strategy tailored to your audiences and conversion goals.