Gamescom Latam 2026 reflects the expansion of gaming in Brazil
Gamescom Latam has grown quickly and now plays a relevant role in Brazil’s attention, creator, media and business landscape. That growth is happening in a country where gaming is already part of daily life for a broad and commercially relevant audience. For ecommerce brands and programmatic teams, the event creates strong ground for branding, consideration […]
How the Met Gala Drives Brand Desire and Demand
The Met Gala is one of the most powerful global showcases for luxury and lifestyle brands. It shapes desire by turning fashion, celebrity and culture into brand visibility. For brands in Europe and beyond, the real opportunity starts after the event through strong retargeting. Why the Met Gala matters the day after The Met […]
The importance of VTEX to the programmatic advertising market in 2026
VTEX Day 2026 reinforced how commerce, data and media are becoming increasingly connected in Brazil. For programmatic, this expanded the value of branding and retargeting strategies with signals closer to purchase. For Blue Marketing, this movement opened space for more strategic conversations with brands that want to turn traffic into results. The importance of VTEX […]
World Book Day, Retargeting and the New Book Buyer
Physical books still lead, while ebooks and audiobooks continue to expand how people read. TikTok says there are nearly 53 million BookTok posts and around 59 million print book sales in 2024 could be tied to BookTok related creators or content. In 2024, 14.7% of EU residents bought printed reading material online, compared with 6.8% […]
Mercafé: how retargeting increased orders and revenue
Coffee is present in 98% of Brazilian households, and digital channels have become even more relevant for brands that want to capture demand with precision. In Mercafé’s case, the main progress came from retargeting, which helped recover interest, increase conversion and encourage repeat purchases. The result was a more scalable operation, with a real impact […]
From Coachella to Checkout: Turning Festival Inspiration Into Ecommerce Conversions
Major events like Coachella spark global interest in festival fashion, beauty trends, and travel essentials, creating a major seasonal opportunity for online retailers. Inspired by social media, music festival shoppers have long and fragmented purchase journeys before deciding on the final look. By retargeting high-intent visitors with relevant products and timely offers, ecommerce brands can […]
How Easter drives digital far beyond chocolate
How Easter drives digital far beyond chocolate Easter is one of the most symbolic dates in the consumer calendar. In the digital environment, however, it follows a much broader logic than impulse buying. Before choosing a product, consumers research, compare prices, evaluate formats and move across different channels in search of the best option. This […]
How traffic growth boosted retargeting performance
Full funnel marketing strategies increase the volume of users entering Inner AI’s buying journey The larger the base of site visitors and interactions, the greater the potential to scale retargeting. In Inner AI’s case, traffic growth significantly expanded retargeting campaign results, maintaining efficiency even with a major increase in scale. In digital marketing, retargeting campaigns […]
Marketing maturity in 2026: why growth will look different
Marketing maturity in 2026 means building repeatable systems, not chasing quick wins. AI is moving from a tool to the operating layer for data, content, and personalisation. Growth will be measured by retention, lifetime value, and real impact, backed by human trust. Marketing in 2026 is less about constant experiments and more about running […]
The Future of Retargeting in a Hybrid Advertising Ecosystem
Third-Party Cookies remain to power precise retargeting to convert high-intent customers and deliver measurable results at scale Modern approaches to performance and privacy allow advertisers to reach audiences effectively while respecting consumer expectations and regulations The current hybrid ecosystem points at first-party data providing complementary insights to enhance targeting and support privacy-aware campaigns The Future […]