Gamescom Latam 2026 reflects the expansion of gaming in Brazil
Gamescom Latam has grown quickly and now plays a relevant role in Brazil’s attention, creator, media and business landscape. That growth is happening in a country where gaming is already part of daily life for a broad and commercially relevant audience. For ecommerce brands and programmatic teams, the event creates strong ground for branding, consideration […]
The importance of VTEX to the programmatic advertising market in 2026
VTEX Day 2026 reinforced how commerce, data and media are becoming increasingly connected in Brazil. For programmatic, this expanded the value of branding and retargeting strategies with signals closer to purchase. For Blue Marketing, this movement opened space for more strategic conversations with brands that want to turn traffic into results. The importance of VTEX […]
Mercafé: how retargeting increased orders and revenue
Coffee is present in 98% of Brazilian households, and digital channels have become even more relevant for brands that want to capture demand with precision. In Mercafé’s case, the main progress came from retargeting, which helped recover interest, increase conversion and encourage repeat purchases. The result was a more scalable operation, with a real impact […]
How Easter drives digital far beyond chocolate
How Easter drives digital far beyond chocolate Easter is one of the most symbolic dates in the consumer calendar. In the digital environment, however, it follows a much broader logic than impulse buying. Before choosing a product, consumers research, compare prices, evaluate formats and move across different channels in search of the best option. This […]
Attention and incrementality: the metrics proving full-funnel impact in 2026
Attention signals exposure quality. It shows whether your message had a real chance to be noticed, moving beyond “it delivered” and into “it landed”. Incrementality proves real impact. It answers whether the result happened because of the campaign, or whether it would have happened anyway, bringing evidence rather than assumption. When you combine attention + […]
Retargeting in 2026: Smarter Ad Spend with Better Results
Retargeting remains one of the highest intent ways to buy media, often driving far stronger engagement than standard display In 2026, smarter ad spend means better audience precision, stronger creative, and measurement you can actually trust A privacy conscious retargeting strategy built on first party data can turn warm traffic into predictable revenue Retargeting […]
Cookieless Future: What Changes for Digital Advertising and How Blue Is Already Prepared for This New Era
The cookieless future is redefining how brands understand and reach their consumers, demanding smarter and more ethical strategies. Preparing your operation now ensures stable performance even without the use of third-party cookies and protects your ROI in an increasingly privacy-driven environment. With Blue, cookieless models maintain high personalisation and efficiency, even as the market loses […]
Insights from Anabel Rendon on Blue Marketing’s Global Direction
How Anabel Rendon built her path to leading marketing at Blue Marketing Europe Why cultural understanding is central to Blue Marketing global strategy in 2025 How choosing the right place to live supports leadership, balance and long term growth 2025 began with strong momentum for Blue Marketing, and the timing felt right to open […]
Retargeting for Christmas 2025 with Blue Marketing
Retargeting for Christmas 2025 turns warm interest into real festive sales. Preparing your retargeting with Blue Marketing protects your budget when ad costs rise in December. A clear strategy reduces lost baskets and boosts return on ad spend at Christmas. Why retargeting with Blue Marketing matters for Christmas 2025 Christmas 2025 will again be the […]
Black Friday 2025: How the Beauty Sector Turned Data into Performance
Consumer behaviour: how the new planned and selective shopper profile redefines the buying moment and demands smarter segmentation. Data and technology: how Blue Performance combined behavioural analysis and proprietary technology to deliver +185% revenue and +334% conversion growth. Retargeting and efficiency: intelligent programmatic media strategies that prioritise timing, personalisation, and brand safety — preparing the […]