Our recent participation at Tradedoubler Experts Webinar brought together industry leaders to share how brands can scale their performance marketing with smarter, data-driven strategies. If you missed the live session, don’t worry — you can watch the full recording below.
Watch the recording here:
What the webinar covered
During the session, experts from Blue Marketing, Tradedoubler, and Advanced Store discussed:
- Why retargeting is essential to a performance-driven brand strategy
- How to increase ROI and retention with intelligent campaigns
- Reaching users at the right time across display, native, contextual, and social
- Real-world success stories from top-performing publishers
This webinar was designed for digital marketers, agencies, and e-commerce brands looking to optimise their media investments, drive better results, and build lasting customer relationships.
Insights from Blue Marketing
When asked how Blue Marketing fits into the overall affiliate strategy, Martin Mogensen, Regional Manager at Blue Marketing, explained:
“Blue Marketing is an addition to the brand’s existing activities. Thanks to our conversion tag, we avoid retargeting consumers who have already purchased — ensuring brands can focus on non-converting traffic and recover real opportunities.”
He also stressed the importance of ongoing optimisation:
“We assess the traffic, the technical implementation, and then optimise performance. Without optimisation, you’re setting the campaign up for failure. It’s about showing the right product at the right moment.”
Martin highlighted Blue Marketing’s focus on quality traffic over empty clicks:
“We want to bring real value, not bouncing traffic. That’s why we aim for around 100,000 unique visitors — ensuring campaigns deliver quality customers, not just numbers.”
And for brands concerned about implementation, he made it simple:
“Our solution is plug-and-play. Brands simply integrate the tag, and we handle the rest at no extra cost. Since we work on a performance basis, success is shared — the better the tags perform, the better results everyone gets.”
Why you should watch
In today’s competitive digital landscape, clicks alone don’t pay the bills. Conversions do. This webinar shows exactly how to turn missed opportunities into high-performing campaigns that drive long-term growth.
If you would like to learn more about how Blue Marketing can support your campaigns, don’t hesitate to contact us to continue the conversation.
👉 Catch up on the recording now and discover how to transform browsers into buyers.
