Chilli Beans x Blue: Retargeting That Powered Black Friday 2025, With Stable ROI
Black Friday is a highly competitive environment, where attention spans and decision-making windows are increasingly short. Retargeting connects intention to conversion by re-engaging consumers at the right moment, with precision and efficiency. In the Chilli Beans case, data, technology and strategy turned traffic into real growth during Black Friday. Black Friday is one of the […]
From origins to legacy: Gabriel Avi’s journey and the building of Blue Marketing
How Gabriel Avi’s entrepreneurial journey shaped his business vision and leadership at Blue Marketing Why people, culture and operations have always been at the centre of Blue’s strategic decisions How long-term vision, adaptability and responsibility built a company ready to grow under high-pressure scenarios The story of Blue Marketing begins before technology. It begins with […]
Cookieless Future: What Changes for Digital Advertising and How Blue Is Already Prepared for This New Era
The cookieless future is redefining how brands understand and reach their consumers, demanding smarter and more ethical strategies. Preparing your operation now ensures stable performance even without the use of third-party cookies and protects your ROI in an increasingly privacy-driven environment. With Blue, cookieless models maintain high personalisation and efficiency, even as the market loses […]
Insights from Anabel Rendon on Blue Marketing’s Global Direction
How Anabel Rendon built her path to leading marketing at Blue Marketing Europe Why cultural understanding is central to Blue Marketing global strategy in 2025 How choosing the right place to live supports leadership, balance and long term growth 2025 began with strong momentum for Blue Marketing, and the timing felt right to open […]
Retargeting for Christmas 2025 with Blue Marketing
Retargeting for Christmas 2025 turns warm interest into real festive sales. Preparing your retargeting with Blue Marketing protects your budget when ad costs rise in December. A clear strategy reduces lost baskets and boosts return on ad spend at Christmas. Why retargeting with Blue Marketing matters for Christmas 2025 Christmas 2025 will again be the […]
Cyber Monday by Blue Marketing: Retargeting That Drives Revenue
Cyber Monday 2024 online spend reached 13.3 billion dollars, up 7.3 percent year-on-year. Blue Marketing achieved a 6.58 percent click-through rate and 52 percent higher revenue during Black Friday and Cyber Monday 2024. Retargeting on Cyber Monday can deliver up to 150 percent higher conversion rates than standard display. Peak intent, peak opportunity Cyber […]
Blue Marketing x Webgains Webinar
Blue Marketing × Webgains webinar recap: how we approach AI-powered retargeting. The origin story: a chance meeting at Affilifest 2025 led to a publisher presentation. Real results: cleaner tagging, smarter bidding, and case studies with conversion growth and lower bounce rates. Blue Marketing × Webgains: Smarter Retargeting, Real Results In our recent Blue […]
Why Retargeting Becomes Essential During the Black Friday Season
Retargeting is one of the highest converting tactics during the Black Friday season. Blue Marketing Europe achieved a CTR of 6.58% in Black Friday 2024 with a revenue increase of more than 52% year-on-year. Brands that integrate retargeting into their Black Friday campaigns see stronger conversions and higher returns. Black Friday is one […]