Gamescom Latam 2026 reflects the expansion of gaming in Brazil
Gamescom Latam has grown quickly and now plays a relevant role in Brazil’s attention, creator, media and business landscape. That growth is happening in a country where gaming is already part of daily life for a broad and commercially relevant audience. For ecommerce brands and programmatic teams, the event creates strong ground for branding, consideration […]
The importance of VTEX to the programmatic advertising market in 2026
VTEX Day 2026 reinforced how commerce, data and media are becoming increasingly connected in Brazil. For programmatic, this expanded the value of branding and retargeting strategies with signals closer to purchase. For Blue Marketing, this movement opened space for more strategic conversations with brands that want to turn traffic into results. The importance of VTEX […]
World Book Day, Retargeting and the New Book Buyer
Physical books still lead, while ebooks and audiobooks continue to expand how people read. TikTok says there are nearly 53 million BookTok posts and around 59 million print book sales in 2024 could be tied to BookTok related creators or content. In 2024, 14.7% of EU residents bought printed reading material online, compared with 6.8% […]
Mercafé: how retargeting increased orders and revenue
Coffee is present in 98% of Brazilian households, and digital channels have become even more relevant for brands that want to capture demand with precision. In Mercafé’s case, the main progress came from retargeting, which helped recover interest, increase conversion and encourage repeat purchases. The result was a more scalable operation, with a real impact […]
From Coachella to Checkout: Turning Festival Inspiration Into Ecommerce Conversions
Major events like Coachella spark global interest in festival fashion, beauty trends, and travel essentials, creating a major seasonal opportunity for online retailers. Inspired by social media, music festival shoppers have long and fragmented purchase journeys before deciding on the final look. By retargeting high-intent visitors with relevant products and timely offers, ecommerce brands can […]
How Easter drives digital far beyond chocolate
How Easter drives digital far beyond chocolate Easter is one of the most symbolic dates in the consumer calendar. In the digital environment, however, it follows a much broader logic than impulse buying. Before choosing a product, consumers research, compare prices, evaluate formats and move across different channels in search of the best option. This […]
How traffic growth boosted retargeting performance
Full funnel marketing strategies increase the volume of users entering Inner AI’s buying journey The larger the base of site visitors and interactions, the greater the potential to scale retargeting. In Inner AI’s case, traffic growth significantly expanded retargeting campaign results, maintaining efficiency even with a major increase in scale. In digital marketing, retargeting campaigns […]
Attention and incrementality: the metrics proving full-funnel impact in 2026
Attention signals exposure quality. It shows whether your message had a real chance to be noticed, moving beyond “it delivered” and into “it landed”. Incrementality proves real impact. It answers whether the result happened because of the campaign, or whether it would have happened anyway, bringing evidence rather than assumption. When you combine attention + […]
AI Changes How Consumers Find Brands. It Doesn’t Change Why They Hesitate.
AI is influencing how consumers discover brands – there’s no doubt about that. Search behaviour is shifting, new discovery gateways are emerging, and publisher models are evolving quickly as a result. But an exclusive focus on discovery risks missing a crucial point: AI may change how consumers arrive at a brand, but it doesn’t remove […]
The difference between strategic always-on and the “forgotten campaign”
Strategic always-on is not constant presence for the sake of volume. It is consistency with direction: a brand that sustains a clear territory, message, and identity over time, even outside major launches. One-off campaigns can create real spikes in attention, but audience memory drops quickly when communication disappears. When that happens, the brand goes back […]