Gamescom Latam 2026 reflects the expansion of gaming in Brazil
Gamescom Latam has grown quickly and now plays a relevant role in Brazil’s attention, creator, media and business landscape. That growth is happening in a country where gaming is already part of daily life for a broad and commercially relevant audience. For ecommerce brands and programmatic teams, the event creates strong ground for branding, consideration […]
The importance of VTEX to the programmatic advertising market in 2026
VTEX Day 2026 reinforced how commerce, data and media are becoming increasingly connected in Brazil. For programmatic, this expanded the value of branding and retargeting strategies with signals closer to purchase. For Blue Marketing, this movement opened space for more strategic conversations with brands that want to turn traffic into results. The importance of VTEX […]
How Easter drives digital far beyond chocolate
How Easter drives digital far beyond chocolate Easter is one of the most symbolic dates in the consumer calendar. In the digital environment, however, it follows a much broader logic than impulse buying. Before choosing a product, consumers research, compare prices, evaluate formats and move across different channels in search of the best option. This […]
Marketing maturity in 2026: why growth will look different
Marketing maturity in 2026 means building repeatable systems, not chasing quick wins. AI is moving from a tool to the operating layer for data, content, and personalisation. Growth will be measured by retention, lifetime value, and real impact, backed by human trust. Marketing in 2026 is less about constant experiments and more about running […]
Can travel brands recover lost demand during the U.S – Israel – Iran conflict?
What the United States Iran conflict means for travel bookings right now How to reassure travellers with clear, practical messaging How Blue Marketing retargeting helps recover bookings during uncertainty Can travel brands recover lost demand during the ongoing U.S – Israel – Iran conflict? When the news cycle is dominated by the U.S. – Israel […]
Branding campaigns: how strong brands drive sales and performance
Brand-building campaigns drive real sales, strengthen memory and trust, and reduce the effort required for performance to deliver results over time. In seasonal periods and saturated environments, branding defines who is remembered. As competition for attention increases, brands without a clear positioning disappear, while those that build meaning achieve immediate recognition and make consumer decision-making […]
The difference between strategic always-on and the “forgotten campaign”
Strategic always-on is not constant presence for the sake of volume. It is consistency with direction: a brand that sustains a clear territory, message, and identity over time, even outside major launches. One-off campaigns can create real spikes in attention, but audience memory drops quickly when communication disappears. When that happens, the brand goes back […]
From origins to legacy: Gabriel Avi’s journey and the building of Blue Marketing
How Gabriel Avi’s entrepreneurial journey shaped his business vision and leadership at Blue Marketing Why people, culture and operations have always been at the centre of Blue’s strategic decisions How long-term vision, adaptability and responsibility built a company ready to grow under high-pressure scenarios The story of Blue Marketing begins before technology. It begins with […]
Insights from Anabel Rendon on Blue Marketing’s Global Direction
How Anabel Rendon built her path to leading marketing at Blue Marketing Europe Why cultural understanding is central to Blue Marketing global strategy in 2025 How choosing the right place to live supports leadership, balance and long term growth 2025 began with strong momentum for Blue Marketing, and the timing felt right to open […]
Retargeting for Christmas 2025 with Blue Marketing
Retargeting for Christmas 2025 turns warm interest into real festive sales. Preparing your retargeting with Blue Marketing protects your budget when ad costs rise in December. A clear strategy reduces lost baskets and boosts return on ad spend at Christmas. Why retargeting with Blue Marketing matters for Christmas 2025 Christmas 2025 will again be the […]