Celebrating the Women Leading Our Teams

We’re proud to spotlight some of the incredible women who help lead and shape our teams every day at Blue. Today, we hear from Evgeniya, Alina, Ugne, Diana, Viki and Anabel as they share a glimpse into their professional journeys. In the below video, they talk about what leadership means to them, the paths that […]

The Digital Customer Journey in Travel: Why Travel Marketing is more about Timing than Reach

Travel decisions are high-consideration and non-linear, often spanning weeks of research, comparison, and multiple touchpoints. Timing, personalisation, and intent-based messaging outperform broad reach in influencing traveller decisions. Retargeting and smart sequencing help travel brands stay relevant, build loyalty, and convert travellers when they are ready to book. The Digital Customer Journey in Travel: Why Travel […]