How traffic growth boosted retargeting performance

Full funnel marketing strategies increase the volume of users entering Inner AI’s buying journey The larger the base of site visitors and interactions, the greater the potential to scale retargeting. In Inner AI’s case, traffic growth significantly expanded retargeting campaign results, maintaining efficiency even with a major increase in scale. In digital marketing, retargeting campaigns […]

Retail media beyond conversion: how to integrate awareness, consideration and performance within the same ecosystem

For a long time, Retail Media was treated as a conversion lever. The logic was simple: presence within e-commerce environments, focused on clicks and immediate sales. Today, that view is no longer sufficient. The expansion of inventory, the sophistication of data and the evolution of measurement standards have transformed Retail Media into a structural component […]