The Digital Customer Journey in Travel: Why Travel Marketing is more about Timing than Reach

Travel decisions are high-consideration and non-linear, often spanning weeks of research, comparison, and multiple touchpoints. Timing, personalisation, and intent-based messaging outperform broad reach in influencing traveller decisions. Retargeting and smart sequencing help travel brands stay relevant, build loyalty, and convert travellers when they are ready to book. The Digital Customer Journey in Travel: Why Travel […]

Prospecting vs retargeting: What drives ecommerce growth?

Prospecting drives traffic; retargeting drives revenue. Prospecting is essential for reaching new audiences, retargeting turns interest into actual sales. Most users don’t buy on their first visit, which means they need time, trust, and reminders, not a lack of intent. Retargeting addresses that critical decision phase. Retargeting maximizes the value of existing traffic by targeting […]

Ecommerce Market Overview: Europe and Spain Compared with Latin America

Ecommerce maturity and buyer behaviour vary by region. Europe is a mature market, Spain combines European stability with faster growth and Latin America is high-growth but structurally complex. Across all locations, conversion happens after multiple touchpoints. Buyers compare, browse, abandon carts, and return later, making follow-ups essential to performance. Retargeting adapts to each market, becoming […]