The importance of VTEX to the programmatic advertising market in 2026

VTEX Day 2026 reinforced how commerce, data and media are becoming increasingly connected in Brazil. For programmatic, this expanded the value of branding and retargeting strategies with signals closer to purchase. For Blue Marketing, this movement opened space for more strategic conversations with brands that want to turn traffic into results.  The importance of VTEX […]

Marketing maturity in 2026: why growth will look different

Marketing maturity in 2026 means building repeatable systems, not chasing quick wins. AI is moving from a tool to the operating layer for data, content, and personalisation. Growth will be measured by retention, lifetime value, and real impact, backed by human trust.   Marketing in 2026 is less about constant experiments and more about running […]