E-commerce sectors that grew the most with retargeting on Black Friday 2025

Black Friday 2025 confirmed retargeting as one of the most effective strategies for turning purchase intent into real sales across multiple e-commerce sectors. Fashion, Beauty & Fitness, and Books & Literature were the sectors that recorded the strongest growth in both transactions and revenue. The results show that strategies focused on qualified re-engagement deliver growth […]

Why Retargeting Becomes Essential During the Black Friday Season

Retargeting is one of the highest converting tactics during the Black Friday season. Blue Marketing Europe achieved a CTR of 6.58% in Black Friday 2024 with a revenue increase of more than 52% year-on-year. Brands that integrate retargeting into their Black Friday campaigns see stronger conversions and higher returns.     Black Friday is one […]

Black Friday 2025: How the Beauty Sector Turned Data into Performance

Consumer behaviour: how the new planned and selective shopper profile redefines the buying moment and demands smarter segmentation. Data and technology: how Blue Performance combined behavioural analysis and proprietary technology to deliver +185% revenue and +334% conversion growth. Retargeting and efficiency: intelligent programmatic media strategies that prioritise timing, personalisation, and brand safety — preparing the […]

Black Friday 2025: The Trends That Will Drive Sales Growth

Consumer behaviour in Black Friday 2025: how early shopping lists and specific product searches are redefining segmentation and personalisation. AI + programmatic media: leveraging behavioural data for personalised offers, trend forecasting and real-time pricing optimisation — with Blue Performance’s proprietary technology. Retargeting through a planned purchase journey (LGPD/GDPR-compliant): nurturing users ahead of the event, activating […]