- Cyber Monday 2024 online spend reached 13.3 billion dollars, up 7.3 percent year-on-year.
- Blue Marketing achieved a 6.58 percent click-through rate and 52 percent higher revenue during Black Friday and Cyber Monday 2024.
- Retargeting on Cyber Monday can deliver up to 150 percent higher conversion rates than standard display.
Peak intent, peak opportunity
Cyber Monday is now the biggest single day for online shopping worldwide, with consumers spending 13.3 billion dollars online in 2024, a 7.3 percent rise compared with 2023 (Source: Adobe News, Cyber Monday Hits Records, 3 December 2024). This is the point in the year when price sensitivity, urgency and intent all come together.
At Blue Marketing we treat Cyber Monday as a precision performance event rather than a simple extension of Black Friday. In 2024 our Black Friday and Cyber Monday activity delivered a 6.58 percent click-through rate and a 52 percent revenue increase year-on-year.
Why retargeting wins Cyber Monday
On a day when competition for impressions is intense, every media pound needs to work harder. Retargeting focuses spend on people who have already visited your site, viewed products or started a checkout, which means they are far more likely to convert than cold audiences.
Industry benchmarks show that retargeting can lift conversion rates by up to 150 percent and significantly improve click-through rates when compared with standard display campaigns (Source: Cropink, 50 plus Retargeting Statistics, 25 August 2025). This performance advantage is crucial when costs per impression rise during peak trading.
How Blue Marketing approaches Cyber Monday
For our most recent Black Friday and Cyber Monday campaigns, we built a strategy around three core elements.
First, we created audience segments based on real behaviour, such as product views, add-to-basket actions and checkout starts. High-intent users received the strongest investment and the most direct offers.
Second, we aligned creative to each audience. Warm users saw clear, easy-to-read offers and the exact products they had already viewed, while earlier-stage visitors received value-focused messages designed to help them decide.
Third, we measured what really mattered. Beyond click-through rate, we tracked incremental revenue versus the previous year, basket size and repeat purchase behaviour after the sale. This approach helped us deliver a 52 percent uplift in revenue while staying within our cost-of-sale targets; a playbook we are now continuing to refine for future peak periods.
A simple Cyber Monday checklist
To make Cyber Monday work harder for your brand, focus on three practical steps.
- Build your retargeting pools in the weeks before Cyber Monday, so you reach users who have already researched and compared.
- Prioritise visitors who show strong signals such as add to basket or checkout started and tailor offers to their intent.
- After the event, pivot from pure discount messaging to creative that highlights service, range and loyalty to protect long term brand value.
At Blue Marketing we are already preparing for next campaigns, investing in privacy safe tracking, server side tagging and creative testing so that our partners can keep turning peak intent into sustainable growth.
Are you ready for the Christmas season? Let us help you maximise the revenue from your campaigns by combining safe tracking, smart data insights and high performing creatives tailored to your goals.
Contact us today so we can plan, launch and optimise your next campaign together.
