Blue Marketing for Travel and Tourism Businesses
From compare to book
Travellers often leave travel websites without booking, whether comparing flights, searching hotels, browsing car rentals, or planning a cruise.
Travel brands using Blue Marketing increase direct bookings and occupancy across flights, hotels, car rentals and packages, paying only for confirmed reservations.
Why Travel Businesses Choose Blue Marketing
We help travel providers capture more bookings and strengthen brand visibility with strategies built specifically for the travel industry.
Risk-Free Growth
You only pay for confirmed results.
Conversion Recovery
We bring travellers back after abandoned searches, turning intent into bookings.
Data-Driven Advantage
Years of travel-specific insights allow us to target the destinations and offers most likely to convert.
Precision Optimisation
From seasonal demand spikes to changing traveller behaviour, we adjust campaigns in real time.
Flexible Partnership
Every brand is different; we adapt to your goals and grow with your feedback.
TRAVEL USE CASES
Airline Marketing – Retargeting
A major airline had strong search traffic but a high drop-off before ticket purchases.
Solution:
With Blue Retargeting, the airline re-engaged travellers within 48 hours, showing dynamic banners with updated fares. Ads ran across premium travel sites and international news portals.
Hotel Marketing – Branding
A global hotel chain wanted to increase direct hotel bookings and reduce reliance on OTAs (Online Travel Agencies).
Solution:
Using Blue Branding, the hotel group ran display campaigns across high-traffic travel and lifestyle websites. Geo-targeting focused on key source markets in Europe and North America.
Car Rental – Blue Media Services
A car rental provider struggled to track performance across multiple platforms and markets.
Solution:
With Blue Media Services (BMS), the company centralised all campaigns into one programmatic platform, using the Tag Container for unified attribution.