Retargeting in 2026: Smarter Ad Spend with Better Results

Retargeting remains one of the highest intent ways to buy media, often driving far stronger engagement than standard display In 2026, smarter ad spend means better audience precision, stronger creative, and measurement you can actually trust A privacy conscious retargeting strategy built on first party data can turn warm traffic into predictable revenue   Retargeting […]

Black Friday 2025: The Trends That Will Drive Sales Growth

Consumer behaviour in Black Friday 2025: how early shopping lists and specific product searches are redefining segmentation and personalisation. AI + programmatic media: leveraging behavioural data for personalised offers, trend forecasting and real-time pricing optimisation — with Blue Performance’s proprietary technology. Retargeting through a planned purchase journey (LGPD/GDPR-compliant): nurturing users ahead of the event, activating […]