Prospecting vs retargeting: What drives ecommerce growth?

Prospecting drives traffic; retargeting drives revenue. Prospecting is essential for reaching new audiences, retargeting turns interest into actual sales. Most users don’t buy on their first visit, which means they need time, trust, and reminders, not a lack of intent. Retargeting addresses that critical decision phase. Retargeting maximizes the value of existing traffic by targeting […]

Ecommerce Market Overview: Europe and Spain Compared with Latin America

Ecommerce maturity and buyer behaviour vary by region. Europe is a mature market, Spain combines European stability with faster growth and Latin America is high-growth but structurally complex. Across all locations, conversion happens after multiple touchpoints. Buyers compare, browse, abandon carts, and return later, making follow-ups essential to performance. Retargeting adapts to each market, becoming […]

E-commerce sectors that grew the most with retargeting on Black Friday 2025

Black Friday 2025 confirmed retargeting as one of the most effective strategies for turning purchase intent into real sales across multiple e-commerce sectors. Fashion, Beauty & Fitness, and Books & Literature were the sectors that recorded the strongest growth in both transactions and revenue. The results show that strategies focused on qualified re-engagement deliver growth […]

Black Friday 2025: The Trends That Will Drive Sales Growth

Consumer behaviour in Black Friday 2025: how early shopping lists and specific product searches are redefining segmentation and personalisation. AI + programmatic media: leveraging behavioural data for personalised offers, trend forecasting and real-time pricing optimisation — with Blue Performance’s proprietary technology. Retargeting through a planned purchase journey (LGPD/GDPR-compliant): nurturing users ahead of the event, activating […]