AI Changes How Consumers Find Brands. It Doesn’t Change Why They Hesitate.
AI is influencing how consumers discover brands – there’s no doubt about that. Search behaviour is shifting, new discovery gateways are emerging, and publisher models are evolving quickly as a result. But an exclusive focus on discovery risks missing a crucial point: AI may change how consumers arrive at a brand, but it doesn’t remove […]
Ecommerce Market Overview: Europe and Spain Compared with Latin America
Ecommerce maturity and buyer behaviour vary by region. Europe is a mature market, Spain combines European stability with faster growth and Latin America is high-growth but structurally complex. Across all locations, conversion happens after multiple touchpoints. Buyers compare, browse, abandon carts, and return later, making follow-ups essential to performance. Retargeting adapts to each market, becoming […]
Retargeting in 2026: Smarter Ad Spend with Better Results
Retargeting remains one of the highest intent ways to buy media, often driving far stronger engagement than standard display In 2026, smarter ad spend means better audience precision, stronger creative, and measurement you can actually trust A privacy conscious retargeting strategy built on first party data can turn warm traffic into predictable revenue Retargeting […]
E-commerce sectors that grew the most with retargeting on Black Friday 2025
Black Friday 2025 confirmed retargeting as one of the most effective strategies for turning purchase intent into real sales across multiple e-commerce sectors. Fashion, Beauty & Fitness, and Books & Literature were the sectors that recorded the strongest growth in both transactions and revenue. The results show that strategies focused on qualified re-engagement deliver growth […]
Cyber Monday by Blue Marketing: Retargeting That Drives Revenue
Cyber Monday 2024 online spend reached 13.3 billion dollars, up 7.3 percent year-on-year. Blue Marketing achieved a 6.58 percent click-through rate and 52 percent higher revenue during Black Friday and Cyber Monday 2024. Retargeting on Cyber Monday can deliver up to 150 percent higher conversion rates than standard display. Peak intent, peak opportunity Cyber […]
Blue Marketing x Webgains Webinar
Blue Marketing × Webgains webinar recap: how we approach AI-powered retargeting. The origin story: a chance meeting at Affilifest 2025 led to a publisher presentation. Real results: cleaner tagging, smarter bidding, and case studies with conversion growth and lower bounce rates. Blue Marketing × Webgains: Smarter Retargeting, Real Results In our recent Blue […]
Why Retargeting Becomes Essential During the Black Friday Season
Retargeting is one of the highest converting tactics during the Black Friday season. Blue Marketing Europe achieved a CTR of 6.58% in Black Friday 2024 with a revenue increase of more than 52% year-on-year. Brands that integrate retargeting into their Black Friday campaigns see stronger conversions and higher returns. Black Friday is one […]