- Retargeting is one of the highest converting tactics during the Black Friday season.
- Blue Marketing Europe achieved a CTR of 6.58% in Black Friday 2024 with a revenue increase of more than 52% year-on-year.
- Brands that integrate retargeting into their Black Friday campaigns see stronger conversions and higher returns.
Black Friday is one of the most competitive moments of the year. Audiences are overloaded with offers and brands fight for attention in a crowded digital space. At the same time user intent is at its peak. Consumers browse more products, save more items for later and compare options more closely than at any other time. This is exactly why retargeting becomes a powerful conversion driver for brands that want to stand out.
Retargeting ensures your brand appears again at the right moment for users who have already shown interest. It gently nudges them back towards completing their purchase by presenting familiar content and personalised ads when it matters most. For high intent audiences this reminder is often enough to increase conversion rates significantly.
Proven Performance During Black Friday Campaigns
At Blue Marketing we have seen consistent success with retargeting during Black Friday campaigns. In 2024 our retargeting activity delivered a click-through rate of 6.58%. Even more importantly we increased our revenue by more than 52% compared to the previous year. These results demonstrate how effective retargeting becomes when user demand is high and competition is strong.
This performance is not simply about visibility. It is about reconnecting with audiences who are already halfway through the customer journey. When users see your brand multiple times their trust increases and the likelihood of conversion rises. During Black Friday this behaviour intensifies making retargeting an essential part of your digital strategy.
How Retargeting Supports Your Conversion Efforts
Retargeting works so well because it aligns with real user behaviour. Most customers do not buy on their first visit. They may compare prices or wait for a promotion. With retargeting you ensure your brand remains present throughout their decision-making process.
Key advantages of adding retargeting to your Black Friday campaigns include:
- Supporting abandoned baskets and unfinished purchases
- Increasing return visits from high intent users
- Boosting conversions with personalised messages
- Improving the performance of all other traffic sources
- Strengthening brand recall during a highly competitive period
When joined with your existing Black Friday strategy, retargeting acts as a conversion amplifier. It captures the value of every click and maximises the return on your media investment.
Why Brands Should Make Retargeting a Priority
If you want to make the most of the Black Friday season, retargeting is no longer optional. With thousands of brands trying to capture attention the brands that reconnect with their warm audiences win the most. Our 2024 results prove that retargeting does not only improve performance but also boosts overall revenue.
For the upcoming season integrating a strong retargeting strategy early on will give your campaigns the best chance of success. It ensures your audience sees you again at the right moment and helps turn interest into action.
Get in touch with our team to discuss your Black Friday retargeting strategy, or visit our retargeting page for all the specific information you need to get started.
