Earlier this month, Blue Marketing had the pleasure of joining Rakuten for a Publisher Spotlight session. It was an opportunity to introduce who we are, how we work, and how our retargeting solution helps advertisers turn missed opportunities into measurable results.
For us, it was a valuable moment to speak directly to Rakuten’s network and share how Blue Marketing’s technology creates tangible value for brands across industries.
Key highlights from the session
During the presentation, our Regional Manager, Martin Mogensen, explained how Blue Marketing operates and what sets us apart in the performance space:
- Focused on conversions: Blue Marketing retargets users who did not purchase, helping advertisers recover lost sales and maximise their existing traffic.
- Simple integration: With four tags (visitor, product, basket, and conversion), we enable personalised campaigns without complex setup.
- Built on experience: Our AI and machine learning tools have been refined over eight years, ensuring we reach consumers at the right moment.
- Performance-based model: No CPC, no CPM. Advertisers only pay on conversion, keeping the partnership entirely results-driven.
As Martin summarised:
“Blue Marketing is an add-on to a brand’s existing activity. Thanks to our conversion tag, we avoid retargeting consumers who have already purchased. Blue’s technology ensures advertisers focus on non-converting traffic and recover real opportunities.”
Questions from the Rakuten network
The spotlight concluded with a Q&A session, where advertisers asked practical questions about working with Blue Marketing.
One of the final questions addressed brand safety, a topic of particular importance for Rakuten’s advertisers:
Question: “How do you ensure that ads are not displayed on low-quality or unsafe websites that users might still visit?”
Answer: Martin explained, “We follow IAB UK and IAB Europe standards, and we are fully GDPR-compliant. We also use whitelisting and blacklisting to ensure ads only appear in approved, brand-safe environments. In addition, we can provide advertisers with a dynamic list of publishers used for any campaign within five minutes, which demonstrates our commitment to transparency.”
Why this matters for advertisers
The Publisher Spotlight highlighted that performance retargeting should be transparent, simple, and risk-free.
With Blue Marketing’s solution, advertisers benefit from:
✔ Higher conversion rates than global averages
✔ AI-driven optimisation to sustain long-term growth
✔ Hassle-free integration with full IT support
✔ Transparent reporting on placements, clicks, and conversions
Or in Martin’s words:
“Without optimisation, you are setting the campaign up for failure. At Blue Marketing, we proactively optimise every campaign to ensure sustainable results.”
Final thoughts
We would like to thank Rakuten for hosting us and providing the chance to connect directly with their network. It was a valuable opportunity to present how Blue Marketing helps brands unlock the full potential of their traffic.
If you would like to learn more about how Blue Marketing can support your campaigns, don’t hesitate to contact us to continue the conversation.
