Cyber Monday by Blue Marketing: Retargeting That Drives Revenue

Cyber Monday 2024 online spend reached 13.3 billion dollars, up 7.3 percent year-on-year. Blue Marketing achieved a 6.58 percent click-through rate and 52 percent higher revenue during Black Friday and Cyber Monday 2024. Retargeting on Cyber Monday can deliver up to 150 percent higher conversion rates than standard display.   Peak intent, peak opportunity Cyber […]

Why Retargeting Becomes Essential During the Black Friday Season

Retargeting is one of the highest converting tactics during the Black Friday season. Blue Marketing Europe achieved a CTR of 6.58% in Black Friday 2024 with a revenue increase of more than 52% year-on-year. Brands that integrate retargeting into their Black Friday campaigns see stronger conversions and higher returns.     Black Friday is one […]

Black Friday 2025: The Trends That Will Drive Sales Growth

Consumer behaviour in Black Friday 2025: how early shopping lists and specific product searches are redefining segmentation and personalisation. AI + programmatic media: leveraging behavioural data for personalised offers, trend forecasting and real-time pricing optimisation — with Blue Performance’s proprietary technology. Retargeting through a planned purchase journey (LGPD/GDPR-compliant): nurturing users ahead of the event, activating […]