Gamescom Latam 2026 reflects the expansion of gaming in Brazil

Gamescom Latam has grown quickly and now plays a relevant role in Brazil’s attention, creator, media and business landscape. That growth is happening in a country where gaming is already part of daily life for a broad and commercially relevant audience. For ecommerce brands and programmatic teams, the event creates strong ground for branding, consideration […]

Retail media beyond conversion: how to integrate awareness, consideration and performance within the same ecosystem

For a long time, Retail Media was treated as a conversion lever. The logic was simple: presence within e-commerce environments, focused on clicks and immediate sales. Today, that view is no longer sufficient. The expansion of inventory, the sophistication of data and the evolution of measurement standards have transformed Retail Media into a structural component […]