{"id":7544,"date":"2026-01-27T18:12:27","date_gmt":"2026-01-27T18:12:27","guid":{"rendered":"https:\/\/bluemarketing.com\/?p=7544"},"modified":"2026-01-27T18:12:27","modified_gmt":"2026-01-27T18:12:27","slug":"chilli-beans-black-friday-retargeting","status":"publish","type":"post","link":"https:\/\/bluemarketing.com\/pt-br\/chilli-beans-black-friday-retargeting\/","title":{"rendered":"Chilli Beans x Blue: como o retargeting impulsionou receita e pedidos na Black Friday 2025 ROI fixo"},"content":{"rendered":"<ul>\n<li>A Black Friday \u00e9 um ambiente de alta concorr\u00eancia, onde aten\u00e7\u00e3o e tempo de decis\u00e3o s\u00e3o cada vez mais curtos.<\/li>\n<li>O retargeting conecta inten\u00e7\u00e3o \u00e0 convers\u00e3o ao reimpactar consumidores no momento certo, com precis\u00e3o e efici\u00eancia.<\/li>\n<li>No case da Chilli Beans, dados, tecnologia e estrat\u00e9gia transformaram tr\u00e1fego em crescimento real durante a Black Friday.<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A Black Friday \u00e9 um dos momentos mais competitivos do varejo, especialmente para marcas que disputam aten\u00e7\u00e3o em poucos segundos e precisam transformar o alto volume de tr\u00e1fego em convers\u00f5es. No setor de moda e acess\u00f3rios, esse desafio \u00e9 ainda maior.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A <\/span><a href=\"https:\/\/loja.chillibeans.com.br\/?utm_source=blue&amp;utm_medium=rsa&amp;utm_campaign=retargetingblue\"><b>Chilli Beans<\/b><\/a><span style=\"font-weight: 400;\">, maior rede de \u00f3culos e acess\u00f3rios da Am\u00e9rica Latina, com mais de mil pontos de venda e cerca de 25% de market share no segmento, opera em um mercado marcado por <\/span><b>alta concorr\u00eancia<\/b><span style=\"font-weight: 400;\">, consumidores informados e um fluxo constante de lan\u00e7amentos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para uma marca que muda constantemente de cole\u00e7\u00e3o, a capacidade de <\/span><b>reimpactar consumidores no momento certo<\/b><span style=\"font-weight: 400;\"> n\u00e3o \u00e9 apenas vantagem, mas sim uma necessidade estrat\u00e9gica.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Foi neste cen\u00e1rio que a parceria entre <\/span><b>Chilli Beans e Blue<\/b><span style=\"font-weight: 400;\"> trouxe resultados expressivos durante a Black Friday 2025.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">O que \u00e9 retargeting e por que ele importa tanto na Black Friday<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">O <a href=\"https:\/\/bluemarketing.com\/retargeting-2026-smarter-ad-spend\/\">retargeting<\/a> \u00e9 a estrat\u00e9gia que permite impactar novamente usu\u00e1rios que j\u00e1 demonstraram interesse em um produto, seja visitando o site, navegando por categorias ou adicionando itens ao carrinho.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ele funciona porque foca em pessoas <\/span><b>j\u00e1 engajadas<\/b><span style=\"font-weight: 400;\">, o que aumenta a chance de convers\u00e3o. Al\u00e9m disso, o<\/span> retargeting direciona a m\u00eddia para consumidores mais pr\u00f3ximos da compra. Isso permite escalar receita e pedidos sem comprometer o ROI.\u00a0Em datas de alta inten\u00e7\u00e3o, como a Black Friday, essa estrat\u00e9gia se torna ainda mais poderosa.<br \/>\nO consumidor compara pre\u00e7os, avalia op\u00e7\u00f5es e decide r\u00e1pido.\u00a0No case da Chilli Beans, o retargeting foi o principal motor de convers\u00e3o.<\/p>\n<h2><span style=\"font-weight: 400;\">Como a Blue faz retargeting de forma diferente<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Nossa plataforma de m\u00eddia program\u00e1tica especializada em transformar dados comportamentais em performance real conta com <\/span><b>tecnologia propriet\u00e1ria<\/b><span style=\"font-weight: 400;\">, sem depend\u00eancia de terceiros. Temos uma estrat\u00e9gia orientada por <\/span><b>Brand Safety<\/b><span style=\"font-weight: 400;\">, evitando satura\u00e7\u00e3o do usu\u00e1rio, al\u00e9m de respeitarmos integralmente a <\/span><b>LGPD e GDPR. Nosso <\/b><span style=\"font-weight: 400;\">foco \u00e9 em <\/span><b>qualidade de impacto<\/b><span style=\"font-weight: 400;\">, n\u00e3o em volume massivo. Enquanto o varejo disputa aten\u00e7\u00e3o com campanhas amplas e gen\u00e9ricas, a Blue trabalha de forma cir\u00fargica: impactando apenas quem est\u00e1 perto de comprar.<\/span><\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_7547\" aria-describedby=\"caption-attachment-7547\" style=\"width: 300px\" class=\"wp-caption alignnone\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" data-attachment-id=\"7547\" data-permalink=\"https:\/\/bluemarketing.com\/pt-br\/chilli-beans-black-friday-retargeting\/midias-hotfriday-300x250px\/\" data-orig-file=\"https:\/\/i0.wp.com\/bluemarketing.com\/wp-content\/uploads\/2026\/01\/MIDIAS-HOTFRIDAY-300X250PX.png?fit=300%2C250&amp;ssl=1\" data-orig-size=\"300,250\" data-comments-opened=\"0\" data-image-title=\"Chilli Beans Hot Friday com at\u00e9 50% OFF\" data-image-description=\"&lt;p&gt;Imagem promocional da campanha Hot Friday da Chilli Beans, destacando descontos de at\u00e9 50% em produtos da marca.&lt;\/p&gt;\n\" data-image-caption=\"&lt;p&gt;Campanha Hot Friday da Chilli Beans com descontos especiais em produtos selecionados.&lt;\/p&gt;\n\" data-large-file=\"https:\/\/i0.wp.com\/bluemarketing.com\/wp-content\/uploads\/2026\/01\/MIDIAS-HOTFRIDAY-300X250PX.png?fit=300%2C250&amp;ssl=1\" class=\"size-full wp-image-7547\" src=\"https:\/\/i0.wp.com\/bluemarketing.com\/wp-content\/uploads\/2026\/01\/MIDIAS-HOTFRIDAY-300X250PX.png?resize=300%2C250&#038;ssl=1\" alt=\"Banner promocional da Chilli Beans Hot Friday com destaque para produtos com at\u00e9 50% de desconto\" width=\"300\" height=\"250\" \/><figcaption id=\"caption-attachment-7547\" class=\"wp-caption-text\">Campanha Hot Friday da Chilli Beans com descontos especiais em produtos selecionados.<\/figcaption><\/figure>\n<h2><span style=\"font-weight: 400;\">Como estruturamos a estrat\u00e9gia de retargeting da Chilli Beans<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Durante a Black Friday 2025, a Blue adotou uma estrat\u00e9gia baseada em an\u00e1lise de inten\u00e7\u00e3o. A partir da an\u00e1lise de tempo de perman\u00eancia no site, abandono de carrinho e quantidade de produtos visualizados, e outros, a Blue segmentou os usu\u00e1rios por n\u00edvel de inten\u00e7\u00e3o e distribuiu a comunica\u00e7\u00e3o ao longo da jornada. Isso refor\u00e7a o interesse, ampliando considera\u00e7\u00e3o e gerando o impulso final de compra.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A campanha foi acompanhada e otimizada com frequ\u00eancia, para evitar satura\u00e7\u00e3o, e os criativos s\u00e3o personalizados conforme o comportamento do consumidor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">O resultado foi uma opera\u00e7\u00e3o precisa, eficiente e escal\u00e1vel \u2014 exatamente o que o cen\u00e1rio competitivo exigia.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Resultados da campanha de Black Friday com a Blue<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Durante o per\u00edodo de Black Friday, a Chilli Beans registrou:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Aumento de receita: +275%<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Aumento no n\u00famero de pedidos: +530%<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Crescimento em taxa de convers\u00e3o +376%<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">E o dado mais importante:<br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mesmo com aumento significativo em vendas e pedidos, o ROI permaneceu est\u00e1vel, comprovando que o retargeting n\u00e3o s\u00f3 converte mais \u2014 como converte melhor.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Por que o retargeting funciona t\u00e3o bem para marcas como a Chilli Beans<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A Chilli Beans opera em um cen\u00e1rio que favorece estrat\u00e9gias baseadas em inten\u00e7\u00e3o. O alto tr\u00e1fego org\u00e2nico e pago gera grande base para reimpacto.<\/span><\/p>\n<p data-start=\"178\" data-end=\"355\">Consumidores de moda e acess\u00f3rios pesquisam muito antes de comprar. A Chilli Beans disputa aten\u00e7\u00e3o com marcas internacionais, o que exige mais precis\u00e3o na estrat\u00e9gia de m\u00eddia.\u00a0No fast-fashion, a diversidade de produtos amplia o valor de recomenda\u00e7\u00f5es personalizadas. Nesse contexto, o retargeting conecta a inspira\u00e7\u00e3o \u00e0 convers\u00e3o.\u00a0Maximizar o tr\u00e1fego \u00e9 t\u00e3o importante quanto gerar tr\u00e1fego. Cada visita \u00e9 uma nova oportunidade de convers\u00e3o.<\/p>\n<h1><b>Black Friday n\u00e3o \u00e9 s\u00f3 disputa \u2014 \u00e9 precis\u00e3o<\/b><\/h1>\n<p><span style=\"font-weight: 400;\">A campanha da Chilli Beans mostra que, mesmo em um ambiente saturado, \u00e9 poss\u00edvel crescer com efici\u00eancia quando se investe em intelig\u00eancia de dados e tecnologia propriet\u00e1ria. A Blue transforma navega\u00e7\u00e3o em inten\u00e7\u00e3o. Inten\u00e7\u00e3o em impacto. E impacto em resultado real.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Se a sua marca busca uma forma mais estrat\u00e9gica, segura e eficiente de fazer retargeting, este case deixa claro:<\/span><\/p>\n<p><b>o caminho \u00e9 trabalhar os dados com uma tecnologia que entende o timing perfeito para impactar o cliente. E isso, s\u00f3 a Blue tem.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Black Friday \u00e9 um ambiente de alta concorr\u00eancia, onde aten\u00e7\u00e3o e tempo de decis\u00e3o s\u00e3o cada vez mais curtos. O retargeting conecta inten\u00e7\u00e3o \u00e0 convers\u00e3o ao reimpactar consumidores no momento certo, com precis\u00e3o e efici\u00eancia. No case da Chilli Beans, dados, tecnologia e estrat\u00e9gia transformaram tr\u00e1fego em crescimento real durante a Black Friday. A [&hellip;]<\/p>\n","protected":false},"author":265752819,"featured_media":7551,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1450],"tags":[1767,1770,1769,1686,1772],"class_list":["post-7544","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retargeting","tag-chilli-beans","tag-estrategia","tag-resultados","tag-retargeting","tag-roi"],"acf":[],"yoast_head":"<!-- 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