{"id":7074,"date":"2026-01-06T14:28:11","date_gmt":"2026-01-06T14:28:11","guid":{"rendered":"https:\/\/bluemarketing.com\/?p=7074"},"modified":"2026-01-06T14:28:11","modified_gmt":"2026-01-06T14:28:11","slug":"gabriel-avi-trajetoria-blue-marketing","status":"publish","type":"post","link":"https:\/\/bluemarketing.com\/pt-br\/gabriel-avi-trajetoria-blue-marketing\/","title":{"rendered":"Da origem ao legado: a trajet\u00f3ria de Gabriel Avi e a constru\u00e7\u00e3o da Blue Marketing"},"content":{"rendered":"<ul>\n<li data-start=\"195\" data-end=\"391\"><strong data-start=\"283\" data-end=\"391\">Como a trajet\u00f3ria empreendedora de Gabriel Avi moldou sua vis\u00e3o de neg\u00f3cio e lideran\u00e7a na Blue Marketing<\/strong><\/li>\n<li data-start=\"393\" data-end=\"493\"><strong data-start=\"393\" data-end=\"493\">Por que pessoas, cultura e opera\u00e7\u00e3o sempre estiveram no centro das decis\u00f5es estrat\u00e9gicas da Blue<\/strong><\/li>\n<li data-start=\"495\" data-end=\"629\"><strong data-start=\"495\" data-end=\"629\">Como vis\u00e3o de longo prazo, adapta\u00e7\u00e3o e responsabilidade constru\u00edram uma empresa preparada para crescer em cen\u00e1rios de alta press\u00e3o<\/strong><\/li>\n<\/ul>\n<p data-start=\"631\" data-end=\"737\">A hist\u00f3ria da <strong data-start=\"645\" data-end=\"663\">Blue Marketing<\/strong> come\u00e7a antes da tecnologia. Come\u00e7a com decis\u00e3o, risco e responsabilidade.<\/p>\n<p data-start=\"739\" data-end=\"1050\">No epis\u00f3dio especial de n\u00famero 100 do Bluecast, Gabriel Avi, fundador e Head de Parcerias da Blue, troca o papel de host pelo de entrevistado. O resultado \u00e9 um relato honesto sobre empreendedorismo real, lideran\u00e7a constru\u00edda no dia a dia e a evolu\u00e7\u00e3o de uma empresa que nasceu pequena, mas sempre pensou grande.<\/p>\n<p data-start=\"1052\" data-end=\"1185\">\ud83d\udc49 Assista ao epis\u00f3dio completo do Bluecast para acompanhar essa trajet\u00f3ria na \u00edntegra.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe class=\"youtube-player\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/hKbtg7_fzC0?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=pt-BR&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<h3 data-start=\"1187\" data-end=\"1224\">Empreender antes de ser tend\u00eancia<\/h3>\n<p data-start=\"1226\" data-end=\"1463\">A primeira experi\u00eancia empreendedora de Gabriel surgiu ainda no ensino m\u00e9dio, em um momento de necessidade familiar. Entre estudos em per\u00edodo integral e trabalho noturno, nasceu o contato inicial com neg\u00f3cio, esfor\u00e7o e tomada de decis\u00e3o.<\/p>\n<p data-start=\"1465\" data-end=\"1638\">Esse come\u00e7o moldou uma vis\u00e3o pr\u00e1tica que acompanha Gabriel at\u00e9 hoje. Empreender nunca foi sobre discurso ou glamour. Sempre foi sobre execu\u00e7\u00e3o, poder de adapta\u00e7\u00e3o e responsabilidade.<\/p>\n<p data-start=\"1640\" data-end=\"1916\">Ap\u00f3s se formar em tecnologia, passou por grandes empresas e estruturas consolidadas. O aprendizado t\u00e9cnico veio, mas tamb\u00e9m a certeza de que n\u00e3o se via em ambientes engessados, com pouca autonomia e baixa margem para inova\u00e7\u00e3o. A vontade de criar algo pr\u00f3prio seguiu crescendo.<\/p>\n<h3 data-start=\"1918\" data-end=\"1962\">O nascimento da Blue e o foco em pessoas<\/h3>\n<p data-start=\"1964\" data-end=\"2150\">A <strong data-start=\"1966\" data-end=\"1984\">Blue Marketing<\/strong> nasceu em um cen\u00e1rio de incerteza, sem estrutura robusta ou capital abundante. O que existia era complementaridade de perfis, confian\u00e7a e muito trabalho operacional.<\/p>\n<p data-start=\"2152\" data-end=\"2385\">Desde o in\u00edcio, a tecnologia foi um pilar s\u00f3lido. Mas o grande diferencial surgiu em outro ponto: atendimento pr\u00f3ximo, humano e respons\u00e1vel. Enquanto o mercado oferecia ferramentas, a Blue decidiu oferecer pessoas cuidando de marcas.<\/p>\n<p data-start=\"2387\" data-end=\"2510\">Esse posicionamento n\u00e3o foi constru\u00eddo em apresenta\u00e7\u00f5es. Ele foi validado na pr\u00e1tica e reconhecido pelos pr\u00f3prios clientes.<\/p>\n<h3 data-start=\"2512\" data-end=\"2559\">O primeiro grande teste e a virada de chave<\/h3>\n<p data-start=\"2561\" data-end=\"2733\">A primeira <a href=\"https:\/\/bluemarketing.com\/pt-br\/os-setores-de-e-commerce-que-mais-cresceram-com-retargeting-na-black-friday-2025\/\">Black Friday<\/a> da empresa, em 2018, marcou um ponto de virada. Escala extrema, press\u00e3o t\u00e9cnica e expectativa m\u00e1xima de resultado colocaram toda a opera\u00e7\u00e3o \u00e0 prova.<\/p>\n<p data-start=\"2735\" data-end=\"2805\">A tecnologia sustentou. A opera\u00e7\u00e3o respondeu. Os clientes performaram.<\/p>\n<p data-start=\"2807\" data-end=\"2949\">Ali ficou claro que a Blue n\u00e3o era mais um projeto em constru\u00e7\u00e3o, mas uma empresa pronta para operar nos cen\u00e1rios mais cr\u00edticos do e-commerce.<\/p>\n<h3 data-start=\"2951\" data-end=\"2991\">Cultura como diferencial competitivo<\/h3>\n<p data-start=\"2993\" data-end=\"3070\">Ao longo da entrevista, Gabriel resume o DNA da Blue em uma palavra: cultura.<\/p>\n<p data-start=\"3072\" data-end=\"3327\">Cultura, para a Blue, n\u00e3o \u00e9 discurso institucional. \u00c9 comportamento di\u00e1rio. \u00c9 excel\u00eancia operacional, responsabilidade individual, capacidade de resolver problemas al\u00e9m da pr\u00f3pria fun\u00e7\u00e3o e rela\u00e7\u00f5es humanas honestas, mesmo quando exigem conversas dif\u00edceis.<\/p>\n<p data-start=\"3329\" data-end=\"3514\">Essa base cultural foi o que sustentou o crescimento org\u00e2nico da empresa por anos, sem investimento direto em marketing, apoiada exclusivamente em reputa\u00e7\u00e3o, resultado e relacionamento.<\/p>\n<h3 data-start=\"3516\" data-end=\"3552\">Lideran\u00e7a que evolui com o tempo<\/h3>\n<p data-start=\"3554\" data-end=\"3755\">Gabriel descreve sua pr\u00f3pria evolu\u00e7\u00e3o como l\u00edder de forma transparente. No in\u00edcio, um perfil mais conciliador. Com o tempo, maturidade para entender que liderar tamb\u00e9m exige dire\u00e7\u00e3o, clareza e firmeza.<\/p>\n<p data-start=\"3757\" data-end=\"3936\">Hoje, seu estilo combina conex\u00e3o genu\u00edna com pessoas, leitura de contexto e orienta\u00e7\u00e3o clara. Liderar, nesse modelo, vai al\u00e9m do trabalho. \u00c9 desenvolver pessoas de forma integral.<\/p>\n<h3 data-start=\"3938\" data-end=\"3966\">Vis\u00e3o de futuro e legado<\/h3>\n<p data-start=\"3968\" data-end=\"4161\">Ao falar sobre o futuro, a vis\u00e3o \u00e9 pragm\u00e1tica. Mudan\u00e7as externas sempre existir\u00e3o: privacidade, tecnologia, novos modelos de m\u00eddia. O diferencial est\u00e1 em como a empresa se prepara internamente.<\/p>\n<p data-start=\"4163\" data-end=\"4331\">A cria\u00e7\u00e3o da BMS e a evolu\u00e7\u00e3o do modelo de neg\u00f3cios refor\u00e7am esse pensamento: menos depend\u00eancia de fatores externos, mais controle sobre tecnologia, dados e estrat\u00e9gia.<\/p>\n<p data-start=\"4333\" data-end=\"4498\">No fim, o que Gabriel busca construir vai al\u00e9m de produto ou cargo. \u00c9 legado. Impacto positivo nas pessoas com quem cruza ao longo da jornada, dentro e fora da Blue.<\/p>\n<p>Continue acompanhando os conte\u00fados da Blue Marketing e entenda como lideran\u00e7a e cultura moldam empresas resilientes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Como a trajet\u00f3ria empreendedora de Gabriel Avi moldou sua vis\u00e3o de neg\u00f3cio e lideran\u00e7a na Blue Marketing Por que pessoas, cultura e opera\u00e7\u00e3o sempre estiveram no centro das decis\u00f5es estrat\u00e9gicas da Blue Como vis\u00e3o de longo prazo, adapta\u00e7\u00e3o e responsabilidade constru\u00edram uma empresa preparada para crescer em cen\u00e1rios de alta press\u00e3o A hist\u00f3ria da Blue [&hellip;]<\/p>\n","protected":false},"author":265752819,"featured_media":7076,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1640],"tags":[1746,1688,1689,1734],"class_list":["post-7074","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blue-journeys","tag-blue-journey","tag-blue-marketing","tag-branding","tag-digital-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gabriel Avi e a constru\u00e7\u00e3o da Blue Marketing<\/title>\n<meta name=\"description\" content=\"Conhe\u00e7a a trajet\u00f3ria de Gabriel Avi e como sua vis\u00e3o de lideran\u00e7a e cultura moldou o crescimento da Blue Marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bluemarketing.com\/pt-br\/gabriel-avi-trajetoria-blue-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gabriel Avi e a constru\u00e7\u00e3o da Blue Marketing\" \/>\n<meta property=\"og:description\" content=\"Conhe\u00e7a a trajet\u00f3ria de Gabriel Avi e como sua vis\u00e3o de lideran\u00e7a e cultura moldou o crescimento da Blue Marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bluemarketing.com\/pt-br\/gabriel-avi-trajetoria-blue-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Blue Marketing\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-06T14:28:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bluemarketing.com\/wp-content\/uploads\/2026\/01\/blue-0154.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"4096\" \/>\n\t<meta property=\"og:image:height\" content=\"2731\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Giovanna Sardenberg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Giovanna Sardenberg\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/bluemarketing.com\\\/pt-br\\\/gabriel-avi-trajetoria-blue-marketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/bluemarketing.com\\\/pt-br\\\/gabriel-avi-trajetoria-blue-marketing\\\/\"},\"author\":{\"name\":\"Giovanna Sardenberg\",\"@id\":\"https:\\\/\\\/bluemarketing.com\\\/pt-br\\\/#\\\/schema\\\/person\\\/9f7e3e3f48c4c300cd7ee8defe40e445\"},\"headline\":\"Da origem ao legado: a trajet\u00f3ria de Gabriel Avi e a constru\u00e7\u00e3o da Blue Marketing\",\"datePublished\":\"2026-01-06T14:28:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/bluemarketing.com\\\/pt-br\\\/gabriel-avi-trajetoria-blue-marketing\\\/\"},\"wordCount\":763,\"image\":{\"@id\":\"https:\\\/\\\/bluemarketing.com\\\/pt-br\\\/gabriel-avi-trajetoria-blue-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/bluemarketing.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/blue-0154.jpg?fit=4096%2C2731&ssl=1\",\"keywords\":[\"blue journey\",\"blue marketing\",\"branding\",\"digital marketing\"],\"articleSection\":[\"Blue Journeys\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/bluemarketing.com\\\/pt-br\\\/gabriel-avi-trajetoria-blue-marketing\\\/\",\"url\":\"https:\\\/\\\/bluemarketing.com\\\/pt-br\\\/gabriel-avi-trajetoria-blue-marketing\\\/\",\"name\":\"Gabriel Avi e a constru\u00e7\u00e3o da Blue Marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/bluemarketing.com\\\/pt-br\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/bluemarketing.com\\\/pt-br\\\/gabriel-avi-trajetoria-blue-marketing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/bluemarketing.com\\\/pt-br\\\/gabriel-avi-trajetoria-blue-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/bluemarketing.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/blue-0154.jpg?fit=4096%2C2731&ssl=1\",\"datePublished\":\"2026-01-06T14:28:11+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/bluemarketing.com\\\/pt-br\\\/#\\\/schema\\\/person\\\/9f7e3e3f48c4c300cd7ee8defe40e445\"},\"description\":\"Conhe\u00e7a a trajet\u00f3ria de Gabriel Avi e como sua vis\u00e3o de lideran\u00e7a e cultura moldou o crescimento da Blue Marketing.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/bluemarketing.com\\\/pt-br\\\/gabriel-avi-trajetoria-blue-marketing\\\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/bluemarketing.com\\\/pt-br\\\/gabriel-avi-trajetoria-blue-marketing\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/bluemarketing.com\\\/pt-br\\\/gabriel-avi-trajetoria-blue-marketing\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/bluemarketing.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/blue-0154.jpg?fit=4096%2C2731&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/bluemarketing.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/blue-0154.jpg?fit=4096%2C2731&ssl=1\",\"width\":4096,\"height\":2731,\"caption\":\"Gabriel Avi compartilha sua vis\u00e3o sobre empreendedorismo em marketing digital, lideran\u00e7a e constru\u00e7\u00e3o de neg\u00f3cios no ecossistema de m\u00eddia\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/bluemarketing.com\\\/pt-br\\\/gabriel-avi-trajetoria-blue-marketing\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/bluemarketing.com\\\/pt-br\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Da origem ao legado: a trajet\u00f3ria de Gabriel Avi e a constru\u00e7\u00e3o da Blue Marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/bluemarketing.com\\\/pt-br\\\/#website\",\"url\":\"https:\\\/\\\/bluemarketing.com\\\/pt-br\\\/\",\"name\":\"Blue Marketing\",\"description\":\"Retargeting and Performance Advertising Solutions for Agencies, Affiliates, and Brands\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/bluemarketing.com\\\/pt-br\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/bluemarketing.com\\\/pt-br\\\/#\\\/schema\\\/person\\\/9f7e3e3f48c4c300cd7ee8defe40e445\",\"name\":\"Giovanna Sardenberg\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/54eae739dc9a4ffadfb624854284c370b264878bb56859bf8aa96e0c905e3b9e?s=96&d=identicon&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/54eae739dc9a4ffadfb624854284c370b264878bb56859bf8aa96e0c905e3b9e?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/54eae739dc9a4ffadfb624854284c370b264878bb56859bf8aa96e0c905e3b9e?s=96&d=identicon&r=g\",\"caption\":\"Giovanna Sardenberg\"},\"url\":\"https:\\\/\\\/bluemarketing.com\\\/pt-br\\\/author\\\/giovannasardenberggetblue-io\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Gabriel Avi e a constru\u00e7\u00e3o da Blue Marketing","description":"Conhe\u00e7a a trajet\u00f3ria de Gabriel Avi e como sua vis\u00e3o de lideran\u00e7a e cultura moldou o crescimento da Blue Marketing.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bluemarketing.com\/pt-br\/gabriel-avi-trajetoria-blue-marketing\/","og_locale":"pt_BR","og_type":"article","og_title":"Gabriel Avi e a constru\u00e7\u00e3o da Blue Marketing","og_description":"Conhe\u00e7a a trajet\u00f3ria de Gabriel Avi e como sua vis\u00e3o de lideran\u00e7a e cultura moldou o crescimento da Blue Marketing.","og_url":"https:\/\/bluemarketing.com\/pt-br\/gabriel-avi-trajetoria-blue-marketing\/","og_site_name":"Blue Marketing","article_published_time":"2026-01-06T14:28:11+00:00","og_image":[{"width":4096,"height":2731,"url":"https:\/\/bluemarketing.com\/wp-content\/uploads\/2026\/01\/blue-0154.jpg","type":"image\/jpeg"}],"author":"Giovanna Sardenberg","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Giovanna Sardenberg","Est. tempo de leitura":"4 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/bluemarketing.com\/pt-br\/gabriel-avi-trajetoria-blue-marketing\/#article","isPartOf":{"@id":"https:\/\/bluemarketing.com\/pt-br\/gabriel-avi-trajetoria-blue-marketing\/"},"author":{"name":"Giovanna Sardenberg","@id":"https:\/\/bluemarketing.com\/pt-br\/#\/schema\/person\/9f7e3e3f48c4c300cd7ee8defe40e445"},"headline":"Da origem ao legado: a trajet\u00f3ria de Gabriel Avi e a constru\u00e7\u00e3o da Blue Marketing","datePublished":"2026-01-06T14:28:11+00:00","mainEntityOfPage":{"@id":"https:\/\/bluemarketing.com\/pt-br\/gabriel-avi-trajetoria-blue-marketing\/"},"wordCount":763,"image":{"@id":"https:\/\/bluemarketing.com\/pt-br\/gabriel-avi-trajetoria-blue-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/bluemarketing.com\/wp-content\/uploads\/2026\/01\/blue-0154.jpg?fit=4096%2C2731&ssl=1","keywords":["blue journey","blue marketing","branding","digital marketing"],"articleSection":["Blue Journeys"],"inLanguage":"pt-BR"},{"@type":"WebPage","@id":"https:\/\/bluemarketing.com\/pt-br\/gabriel-avi-trajetoria-blue-marketing\/","url":"https:\/\/bluemarketing.com\/pt-br\/gabriel-avi-trajetoria-blue-marketing\/","name":"Gabriel Avi e a constru\u00e7\u00e3o da Blue Marketing","isPartOf":{"@id":"https:\/\/bluemarketing.com\/pt-br\/#website"},"primaryImageOfPage":{"@id":"https:\/\/bluemarketing.com\/pt-br\/gabriel-avi-trajetoria-blue-marketing\/#primaryimage"},"image":{"@id":"https:\/\/bluemarketing.com\/pt-br\/gabriel-avi-trajetoria-blue-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/bluemarketing.com\/wp-content\/uploads\/2026\/01\/blue-0154.jpg?fit=4096%2C2731&ssl=1","datePublished":"2026-01-06T14:28:11+00:00","author":{"@id":"https:\/\/bluemarketing.com\/pt-br\/#\/schema\/person\/9f7e3e3f48c4c300cd7ee8defe40e445"},"description":"Conhe\u00e7a a trajet\u00f3ria de Gabriel Avi e como sua vis\u00e3o de lideran\u00e7a e cultura moldou o crescimento da Blue Marketing.","breadcrumb":{"@id":"https:\/\/bluemarketing.com\/pt-br\/gabriel-avi-trajetoria-blue-marketing\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bluemarketing.com\/pt-br\/gabriel-avi-trajetoria-blue-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/bluemarketing.com\/pt-br\/gabriel-avi-trajetoria-blue-marketing\/#primaryimage","url":"https:\/\/i0.wp.com\/bluemarketing.com\/wp-content\/uploads\/2026\/01\/blue-0154.jpg?fit=4096%2C2731&ssl=1","contentUrl":"https:\/\/i0.wp.com\/bluemarketing.com\/wp-content\/uploads\/2026\/01\/blue-0154.jpg?fit=4096%2C2731&ssl=1","width":4096,"height":2731,"caption":"Gabriel Avi compartilha sua vis\u00e3o sobre empreendedorismo em marketing digital, lideran\u00e7a e constru\u00e7\u00e3o de neg\u00f3cios no ecossistema de m\u00eddia"},{"@type":"BreadcrumbList","@id":"https:\/\/bluemarketing.com\/pt-br\/gabriel-avi-trajetoria-blue-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/bluemarketing.com\/pt-br\/"},{"@type":"ListItem","position":2,"name":"Da origem ao legado: a trajet\u00f3ria de Gabriel Avi e a constru\u00e7\u00e3o da Blue Marketing"}]},{"@type":"WebSite","@id":"https:\/\/bluemarketing.com\/pt-br\/#website","url":"https:\/\/bluemarketing.com\/pt-br\/","name":"Blue Marketing","description":"Retargeting and Performance Advertising Solutions for Agencies, Affiliates, and Brands","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bluemarketing.com\/pt-br\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Person","@id":"https:\/\/bluemarketing.com\/pt-br\/#\/schema\/person\/9f7e3e3f48c4c300cd7ee8defe40e445","name":"Giovanna Sardenberg","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/secure.gravatar.com\/avatar\/54eae739dc9a4ffadfb624854284c370b264878bb56859bf8aa96e0c905e3b9e?s=96&d=identicon&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/54eae739dc9a4ffadfb624854284c370b264878bb56859bf8aa96e0c905e3b9e?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/54eae739dc9a4ffadfb624854284c370b264878bb56859bf8aa96e0c905e3b9e?s=96&d=identicon&r=g","caption":"Giovanna Sardenberg"},"url":"https:\/\/bluemarketing.com\/pt-br\/author\/giovannasardenberggetblue-io\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/bluemarketing.com\/wp-content\/uploads\/2026\/01\/blue-0154.jpg?fit=4096%2C2731&ssl=1","jetpack_likes_enabled":true,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pgwH8p-1Q6","jetpack-related-posts":[{"id":6803,"url":"https:\/\/bluemarketing.com\/pt-br\/anabel-rendon-blue-marketing-europa\/","url_meta":{"origin":7074,"position":0},"title":"Insights de Anabel Rendon sobre a dire\u00e7\u00e3o global da Blue Marketing","author":"Mar\u00eda Souviron","date":"16 de dezembro de 2025","format":false,"excerpt":"Como Anabel Rendon construiu sua trajet\u00f3ria at\u00e9 liderar o marketing da Blue Marketing Europa Por que o entendimento cultural \u00e9 central para a estrat\u00e9gia global da Blue Marketing em 2025 Como escolher o lugar certo para viver contribui para lideran\u00e7a, equil\u00edbrio e crescimento de longo prazo \u00a0 O ano de\u2026","rel":"","context":"Em &quot;Blue Journeys&quot;","block_context":{"text":"Blue Journeys","link":"https:\/\/bluemarketing.com\/pt-br\/category\/blue-journeys\/"},"img":{"alt_text":"Anabel Rendon speaking about global marketing strategy at Blue Marketing","src":"https:\/\/i0.wp.com\/bluemarketing.com\/wp-content\/uploads\/2025\/12\/800-600.png?fit=1200%2C924&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/bluemarketing.com\/wp-content\/uploads\/2025\/12\/800-600.png?fit=1200%2C924&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/bluemarketing.com\/wp-content\/uploads\/2025\/12\/800-600.png?fit=1200%2C924&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/bluemarketing.com\/wp-content\/uploads\/2025\/12\/800-600.png?fit=1200%2C924&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/bluemarketing.com\/wp-content\/uploads\/2025\/12\/800-600.png?fit=1200%2C924&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":5511,"url":"https:\/\/bluemarketing.com\/pt-br\/varun-thakur-blue-marketing\/","url_meta":{"origin":7074,"position":1},"title":"Da Amazon para a Blue: A vis\u00e3o de marketing global de Varun R Thakur","author":"Mar\u00eda Souviron","date":"30 de setembro de 2025","format":false,"excerpt":"Descubra a jornada inspiradora de Varun R Thakur da Amazon para a Blue Saiba como sua experi\u00eancia global atende a uma vis\u00e3o local centrada no cliente Explore o futuro da Blue e da BMS por meio de sua lideran\u00e7a Neste epis\u00f3dio de nosso podcast BluecastNa ocasi\u00e3o, tivemos a honra de\u2026","rel":"","context":"Em &quot;Blue Journeys&quot;","block_context":{"text":"Blue Journeys","link":"https:\/\/bluemarketing.com\/pt-br\/category\/blue-journeys\/"},"img":{"alt_text":"Varun Thakur","src":"https:\/\/i0.wp.com\/bluemarketing.com\/wp-content\/uploads\/2025\/09\/Blog-Executive-Level-Post.png?fit=800%2C600&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/bluemarketing.com\/wp-content\/uploads\/2025\/09\/Blog-Executive-Level-Post.png?fit=800%2C600&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/bluemarketing.com\/wp-content\/uploads\/2025\/09\/Blog-Executive-Level-Post.png?fit=800%2C600&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/bluemarketing.com\/wp-content\/uploads\/2025\/09\/Blog-Executive-Level-Post.png?fit=800%2C600&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":5686,"url":"https:\/\/bluemarketing.com\/pt-br\/jornada-de-alina-blue-europa-lideranca-e-inspiracao\/","url_meta":{"origin":7074,"position":2},"title":"De Moscou a Marbella: A jornada de Alina Petrova no Blue Europa","author":"Mar\u00eda Souviron","date":"23 de outubro de 2025","format":false,"excerpt":"Descubra como Alina passou de uma crian\u00e7a curiosa em Moscou a chefe de equipe da Blue Europa Saiba como a disciplina, a resili\u00eancia e a curiosidade moldaram sua jornada profissional Encontre inspira\u00e7\u00e3o em sua filosofia de lideran\u00e7a baseada em empatia e autenticidade Neste epis\u00f3dio de nosso podcast BluecastNo dia 10\u2026","rel":"","context":"Em &quot;Blue Journeys&quot;","block_context":{"text":"Blue Journeys","link":"https:\/\/bluemarketing.com\/pt-br\/category\/blue-journeys\/"},"img":{"alt_text":"Discover Alina\u2019s inspiring journey from Moscow to Marbella as Chief of Staff at Blue Europe.","src":"https:\/\/i0.wp.com\/bluemarketing.com\/wp-content\/uploads\/2025\/10\/Blog-Executive-Level-Post-Alina.png?fit=800%2C600&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/bluemarketing.com\/wp-content\/uploads\/2025\/10\/Blog-Executive-Level-Post-Alina.png?fit=800%2C600&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/bluemarketing.com\/wp-content\/uploads\/2025\/10\/Blog-Executive-Level-Post-Alina.png?fit=800%2C600&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/bluemarketing.com\/wp-content\/uploads\/2025\/10\/Blog-Executive-Level-Post-Alina.png?fit=800%2C600&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":5030,"url":"https:\/\/bluemarketing.com\/pt-br\/retargeting-q4-blue-marketing\/","url_meta":{"origin":7074,"position":3},"title":"Blue Marketing no evento da Adtraction em Amsterd\u00e3","author":"Mar\u00eda Souviron","date":"9 de setembro de 2025","format":false,"excerpt":"No in\u00edcio deste m\u00eas, as representantes da Blue Marketing S\u00f4nia Garcia,Especialista em Relacionamento com o Cliente, e Ana Pinto, Coordenadora de Account, tiveram o prazer de participar do evento do setor da Adtraction em Amsterd\u00e3, um dos centros de marketing de afiliados mais din\u00e2micos da Europa. O foco do dia\u2026","rel":"","context":"Em &quot;Eventos&quot;","block_context":{"text":"Eventos","link":"https:\/\/bluemarketing.com\/pt-br\/category\/eventos\/"},"img":{"alt_text":"evento da Adtraction em Amsterd\u00e3","src":"https:\/\/i0.wp.com\/bluemarketing.com\/wp-content\/uploads\/2025\/09\/BlueMKT-Blog-Cover-0909.png?fit=800%2C600&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/bluemarketing.com\/wp-content\/uploads\/2025\/09\/BlueMKT-Blog-Cover-0909.png?fit=800%2C600&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/bluemarketing.com\/wp-content\/uploads\/2025\/09\/BlueMKT-Blog-Cover-0909.png?fit=800%2C600&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/bluemarketing.com\/wp-content\/uploads\/2025\/09\/BlueMKT-Blog-Cover-0909.png?fit=800%2C600&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":661,"url":"https:\/\/bluemarketing.com\/pt-br\/forum-ecommerce-brasil-2024-blue\/","url_meta":{"origin":7074,"position":4},"title":"Blue levar\u00e1 inova\u00e7\u00e3o e tecnologia ao F\u00f3rum E-Commerce Brasil 2024","author":"mateuslara36a5dbdebf","date":"19 de agosto de 2025","format":false,"excerpt":"A Blue, reconhecida por suas solu\u00e7\u00f5es avan\u00e7adas em marketing digital, vai apresentar novas adi\u00e7\u00f5es ao seu portf\u00f3lio no F\u00f3rum E-Commerce Brasil 2024. O evento acontece de 30 de julho a 1\u00ba de agosto, no Distrito Anhembi, em S\u00e3o Paulo. \u00c9 um dos encontros mais aguardados do setor. Ele vai reunir\u2026","rel":"","context":"Em &quot;Branding&quot;","block_context":{"text":"Branding","link":"https:\/\/bluemarketing.com\/pt-br\/category\/branding-pt-br\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":6710,"url":"https:\/\/bluemarketing.com\/pt-br\/futuro-cookieless-blue-marketing\/","url_meta":{"origin":7074,"position":5},"title":"Futuro Cookieless: o que muda para a publicidade digital e como a Blue j\u00e1 est\u00e1 preparada para essa nova era","author":"Giovanna Sardenberg","date":"23 de dezembro de 2025","format":false,"excerpt":"O futuro cookieless redefine como marcas entendem e alcan\u00e7am seus consumidores, exigindo estrat\u00e9gias mais inteligentes e \u00e9ticas. Preparar sua opera\u00e7\u00e3o desde agora garante performance est\u00e1vel mesmo sem o uso de third-party cookies e protege seu ROI em um cen\u00e1rio de privacidade crescente. Com a Blue, modelos cookieless mant\u00eam personaliza\u00e7\u00e3o e\u2026","rel":"","context":"Em &quot;Marketing digital&quot;","block_context":{"text":"Marketing digital","link":"https:\/\/bluemarketing.com\/pt-br\/category\/marketing-digital\/"},"img":{"alt_text":"Ilustra\u00e7\u00e3o digital em tons de azul mostrando um cookie pixelado com s\u00edmbolo de proibido, representando o fim dos third-party cookies e a transi\u00e7\u00e3o para a era cookieless na publicidade digital.","src":"https:\/\/i0.wp.com\/bluemarketing.com\/wp-content\/uploads\/2025\/12\/Gemini_Generated_Image_yz79ecyz79ecyz79.png?fit=1200%2C896&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/bluemarketing.com\/wp-content\/uploads\/2025\/12\/Gemini_Generated_Image_yz79ecyz79ecyz79.png?fit=1200%2C896&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/bluemarketing.com\/wp-content\/uploads\/2025\/12\/Gemini_Generated_Image_yz79ecyz79ecyz79.png?fit=1200%2C896&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/bluemarketing.com\/wp-content\/uploads\/2025\/12\/Gemini_Generated_Image_yz79ecyz79ecyz79.png?fit=1200%2C896&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/bluemarketing.com\/wp-content\/uploads\/2025\/12\/Gemini_Generated_Image_yz79ecyz79ecyz79.png?fit=1200%2C896&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/bluemarketing.com\/pt-br\/wp-json\/wp\/v2\/posts\/7074","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bluemarketing.com\/pt-br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bluemarketing.com\/pt-br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bluemarketing.com\/pt-br\/wp-json\/wp\/v2\/users\/265752819"}],"replies":[{"embeddable":true,"href":"https:\/\/bluemarketing.com\/pt-br\/wp-json\/wp\/v2\/comments?post=7074"}],"version-history":[{"count":7,"href":"https:\/\/bluemarketing.com\/pt-br\/wp-json\/wp\/v2\/posts\/7074\/revisions"}],"predecessor-version":[{"id":7090,"href":"https:\/\/bluemarketing.com\/pt-br\/wp-json\/wp\/v2\/posts\/7074\/revisions\/7090"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bluemarketing.com\/pt-br\/wp-json\/wp\/v2\/media\/7076"}],"wp:attachment":[{"href":"https:\/\/bluemarketing.com\/pt-br\/wp-json\/wp\/v2\/media?parent=7074"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bluemarketing.com\/pt-br\/wp-json\/wp\/v2\/categories?post=7074"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bluemarketing.com\/pt-br\/wp-json\/wp\/v2\/tags?post=7074"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}