{"id":7020,"date":"2025-12-30T16:51:57","date_gmt":"2025-12-30T16:51:57","guid":{"rendered":"https:\/\/bluemarketing.com\/?p=7020"},"modified":"2025-12-30T16:51:57","modified_gmt":"2025-12-30T16:51:57","slug":"os-setores-de-e-commerce-que-mais-cresceram-com-retargeting-na-black-friday-2025","status":"publish","type":"post","link":"https:\/\/bluemarketing.com\/pt-br\/os-setores-de-e-commerce-que-mais-cresceram-com-retargeting-na-black-friday-2025\/","title":{"rendered":"Os setores de e-commerce que mais cresceram com retargeting na Black Friday 2025"},"content":{"rendered":"<ul>\n<li data-start=\"346\" data-end=\"475\">\n<p data-start=\"348\" data-end=\"475\">A Black Friday 2025 confirmou o retargeting como uma das estrat\u00e9gias mais eficientes para converter inten\u00e7\u00e3o em vendas reais em diversos setores de e-commerce.<\/p>\n<\/li>\n<li data-start=\"476\" data-end=\"609\">\n<p data-start=\"478\" data-end=\"609\"><strong data-start=\"562\" data-end=\"573\">Fashion<\/strong>, <strong data-start=\"575\" data-end=\"595\">Beleza &amp; Fitness<\/strong> e <strong data-start=\"598\" data-end=\"620\">Livros &amp; Literatura<\/strong> foram os setores que apresentaram os maiores crescimentos em transa\u00e7\u00f5es e receita.<\/p>\n<\/li>\n<li data-start=\"610\" data-end=\"767\">\n<p data-start=\"612\" data-end=\"767\">Os resultados mostram que estrat\u00e9gias focadas em reimpacto qualificado geram crescimento mesmo em cen\u00e1rios de alta concorr\u00eancia e custos elevados de m\u00eddia.<\/p>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p data-start=\"160\" data-end=\"491\">A Black Friday 2025 mostrou que no e-commerce o crescimento n\u00e3o veio de volume indiscriminado, mas de <strong data-start=\"276\" data-end=\"303\">efici\u00eancia na convers\u00e3o<\/strong>. Em um cen\u00e1rio de alta concorr\u00eancia e consumidores mais racionais, alguns setores do e-commerce conseguiram transformar picos de inten\u00e7\u00e3o em resultados concretos.<\/p>\n<p data-start=\"286\" data-end=\"538\">A an\u00e1lise das campanhas de Black Friday mostrou que <strong data-start=\"338\" data-end=\"349\">Fashion<\/strong>, <strong data-start=\"351\" data-end=\"371\">Beleza &amp; Fitness<\/strong> e <strong data-start=\"374\" data-end=\"397\">Livros &amp; Literatura<\/strong> se destacaram. N\u00e3o apenas pelo aumento de tr\u00e1fego, mas pela capacidade de <strong data-start=\"472\" data-end=\"535\">converter visitas em pedidos e receita de forma consistente<\/strong>.<\/p>\n<p data-start=\"545\" data-end=\"774\">Os dados deixam claro onde esteve a diferen\u00e7a: <strong data-start=\"592\" data-end=\"642\">leitura precisa do comportamento do consumidor<\/strong> e uso estrat\u00e9gico de <strong data-start=\"664\" data-end=\"711\">retargeting e m\u00eddia orientada \u00e0 performance<\/strong>, capazes de capturar valor real de uma demanda que j\u00e1 existia.<\/p>\n<h2 data-start=\"1316\" data-end=\"1362\"><strong data-start=\"1319\" data-end=\"1362\">Fashion: crescimento em escala e volume<\/strong><\/h2>\n<p data-start=\"1364\" data-end=\"1437\">Dentre os diversos setores de e-commerce, o setor de <strong data-start=\"1375\" data-end=\"1386\">Fashion<\/strong> liderou em volume absoluto durante a Black Friday.<\/p>\n<p data-start=\"113\" data-end=\"281\">Em novembro, o n\u00famero de transa\u00e7\u00f5es mais do que dobrou em rela\u00e7\u00e3o a outubro. O crescimento foi superior a <strong data-start=\"219\" data-end=\"227\">119%<\/strong>, acompanhado por um aumento de <strong data-start=\"259\" data-end=\"278\">116% em receita<\/strong>.<\/p>\n<p data-start=\"288\" data-end=\"446\">Esse resultado reflete um comportamento t\u00edpico da categoria. O consumidor visita o site, salva produtos e retorna v\u00e1rias vezes antes de tomar a decis\u00e3o final.<\/p>\n<p data-start=\"1439\" data-end=\"1603\">Marcas que conseguiram se manter presentes ao longo dessa jornada capturaram o pico de inten\u00e7\u00e3o com efici\u00eancia.<\/p>\n<h2 data-start=\"1870\" data-end=\"1931\"><strong data-start=\"1873\" data-end=\"1931\">Beleza &amp; Fitness: efici\u00eancia e ticket mais qualificado<\/strong><\/h2>\n<p data-start=\"1933\" data-end=\"2021\">Em <strong data-start=\"1936\" data-end=\"1956\">Beleza &amp; Fitness<\/strong>, o destaque foi a rela\u00e7\u00e3o entre crescimento de receita e volume.<\/p>\n<p data-start=\"2023\" data-end=\"2175\">Mesmo com um aumento de pouco mais de <strong data-start=\"2061\" data-end=\"2084\">114% nas transa\u00e7\u00f5es<\/strong>, a receita cresceu <strong data-start=\"2104\" data-end=\"2112\">158%<\/strong>, indicando compras mais qualificadas e maior valor por pedido.<\/p>\n<p data-start=\"2177\" data-end=\"2367\">Esse cen\u00e1rio \u00e9 comum em estrat\u00e9gias de retargeting bem estruturadas, que priorizam usu\u00e1rios mais pr\u00f3ximos da convers\u00e3o e mensagens alinhadas ao momento de compra, em vez de alcance gen\u00e9rico.<\/p>\n<h2 data-start=\"2374\" data-end=\"2423\"><strong data-start=\"2377\" data-end=\"2423\">Livros &amp; Literatura: alto impacto em nichos<\/strong><\/h2>\n<p data-start=\"2425\" data-end=\"2519\">O setor de <strong>Livros &amp; Literatura<\/strong>\u00a0apresentou o maior crescimento proporcional da Black Friday.<\/p>\n<p data-start=\"2521\" data-end=\"2826\">As transa\u00e7\u00f5es cresceram <strong data-start=\"2545\" data-end=\"2553\">183%<\/strong>, enquanto a receita avan\u00e7ou quase <strong data-start=\"2588\" data-end=\"2596\">190%<\/strong> em novembro.<\/p>\n<h2 data-start=\"2833\" data-end=\"2891\"><strong data-start=\"2836\" data-end=\"2891\">O que esses resultados revelam sobre os setores de e-commerce e a Black Friday<\/strong><\/h2>\n<p data-start=\"72\" data-end=\"140\">Independentemente da categoria, os tr\u00eas setores t\u00eam algo em comum.\u00a0O crescimento veio do <strong data-start=\"169\" data-end=\"194\">reimpacto estrat\u00e9gico<\/strong>, n\u00e3o apenas da aquisi\u00e7\u00e3o de novos usu\u00e1rios.<\/p>\n<p data-start=\"3057\" data-end=\"3093\">Os dados refor\u00e7am que o <a href=\"https:\/\/bluemarketing.com\/pt-br\/por-que-o-retargeting-se-torna-essencial-durante-a-temporada-de-black-friday\/\">retargeting<\/a>:<\/p>\n<ul data-start=\"3095\" data-end=\"3264\">\n<li data-start=\"3095\" data-end=\"3152\">\n<p data-start=\"3097\" data-end=\"3152\">Potencializa a convers\u00e3o em per\u00edodos de alta inten\u00e7\u00e3o<\/p>\n<\/li>\n<li data-start=\"3153\" data-end=\"3196\">\n<p data-start=\"3155\" data-end=\"3196\">Maximiza o valor de cada visita ao site<\/p>\n<\/li>\n<li data-start=\"3197\" data-end=\"3264\">\n<p data-start=\"3199\" data-end=\"3264\">Reduz desperd\u00edcio de m\u00eddia em um ambiente altamente competitivo<\/p>\n<\/li>\n<\/ul>\n<h2 data-start=\"3271\" data-end=\"3333\"><strong data-start=\"3274\" data-end=\"3333\">Black Friday \u00e9 menos sobre volume e mais sobre precis\u00e3o<\/strong><\/h2>\n<p data-start=\"116\" data-end=\"248\">Os resultados da Black Friday 2025 mostram que crescer na data n\u00e3o depende apenas de descontos agressivos ou de mais investimento. O verdadeiro diferencial est\u00e1 em <strong data-start=\"288\" data-end=\"324\">entender o momento do consumidor<\/strong> e <strong data-start=\"327\" data-end=\"348\">agir com precis\u00e3o<\/strong>.<\/p>\n<p data-start=\"3549\" data-end=\"3680\"><strong data-start=\"562\" data-end=\"573\">Fashion<\/strong>, <strong data-start=\"575\" data-end=\"595\">Beleza &amp; Fitness<\/strong> e <strong data-start=\"598\" data-end=\"620\">Livros &amp; Literatura<\/strong> se destacaram porque operaram com estrat\u00e9gias orientadas por comportamento e timing.<\/p>\n<p data-start=\"84\" data-end=\"124\">Esse aprendizado vai al\u00e9m de novembro. Ele define como as marcas devem estruturar suas estrat\u00e9gias para o Natal, o in\u00edcio do ano e qualquer per\u00edodo de alta inten\u00e7\u00e3o.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Black Friday 2025 confirmou o retargeting como uma das estrat\u00e9gias mais eficientes para converter inten\u00e7\u00e3o em vendas reais em diversos setores de e-commerce. Fashion, Beleza &amp; Fitness e Livros &amp; Literatura foram os setores que apresentaram os maiores crescimentos em transa\u00e7\u00f5es e receita. Os resultados mostram que estrat\u00e9gias focadas em reimpacto qualificado geram crescimento [&hellip;]<\/p>\n","protected":false},"author":265752819,"featured_media":7026,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1380],"tags":[1723,1672,1736,1726,1727,1650],"class_list":["post-7020","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce","tag-black-friday","tag-blue-marketing","tag-conversion","tag-e-commerce","tag-ecommerce","tag-retargeting"],"acf":[],"yoast_head":"<!-- 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