{"id":6803,"date":"2025-12-16T10:55:20","date_gmt":"2025-12-16T10:55:20","guid":{"rendered":"https:\/\/bluemarketing.com\/?p=6803"},"modified":"2025-12-16T16:11:44","modified_gmt":"2025-12-16T16:11:44","slug":"anabel-rendon-blue-marketing-europa","status":"publish","type":"post","link":"https:\/\/bluemarketing.com\/pt-br\/anabel-rendon-blue-marketing-europa\/","title":{"rendered":"Insights de Anabel Rendon sobre a dire\u00e7\u00e3o global da Blue Marketing"},"content":{"rendered":"<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Como Anabel Rendon construiu sua trajet\u00f3ria at\u00e9 liderar o marketing da Blue Marketing Europa<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Por que o entendimento cultural \u00e9 central para a estrat\u00e9gia global da Blue Marketing em 2025<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Como escolher o lugar certo para viver contribui para lideran\u00e7a, equil\u00edbrio e crescimento de longo prazo<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>O ano de 2025 come\u00e7ou com forte impulso para a Blue Marketing, e o momento pareceu ideal para abrir o ano com uma conversa honesta, p\u00e9 no ch\u00e3o e voltada para o futuro.<\/p>\n<p>No in\u00edcio deste ano, no primeiro epis\u00f3dio do nosso podcast Bluecast, recebemos Anabel Rendon,<span style=\"font-weight: 400;\">Head de Marketing da Blue Marketing Europa. Ela veio do nosso escrit\u00f3rio na Espanha ao Brasil para vivenciar, de perto, os primeiros passos de um novo e importante cap\u00edtulo para o grupo. O que surgiu dessa conversa n\u00e3o foi apenas uma entrevista, mas uma reflex\u00e3o sobre desenvolvimento profissional, entendimento cultural e os desafios reais de liderar o marketing em uma organiza\u00e7\u00e3o global. <\/span><\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe class=\"youtube-player\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/qYhm_MC2Ql8?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=pt-BR&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<h2 style=\"text-align: center;\"><\/h2>\n<h2 style=\"text-align: left;\"><b>Uma trajet\u00f3ria de crescimento consistente<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Anabel n\u00e3o cresceu esperando ocupar o cargo que tem hoje. Como ela comentou no epis\u00f3dio, seus primeiros anos foram marcados por observa\u00e7\u00f5es de professores que duvidavam que ela seguiria para o ensino superior. Ainda assim, essas expectativas n\u00e3o a definiram. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Como ela mesma compartilhou:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cEsses \u2018n\u00e3os\u2019 n\u00e3o me pararam. Pelo contr\u00e1rio, me motivaram a provar para mim mesma que eu era capaz.\u201d <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por meio de estudo, capacita\u00e7\u00e3o e trabalho consistente, hoje ela lidera a \u00e1rea de marketing de uma empresa que atua em dezenas de mercados. Sua hist\u00f3ria mostra como determina\u00e7\u00e3o e disciplina podem abrir caminhos que antes pareciam improv\u00e1veis. <\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Uma abordagem estrat\u00e9gica e culturalmente consciente<\/b><\/h2>\n<p>Desde que ingressou na Blue Marketing<span style=\"font-weight: 400;\">, Anabel tem desempenhado um papel fundamental no alinhamento de times e vis\u00f5es entre diferentes regi\u00f5es.<\/span>&lt;\/span&gt; Seu trabalho vai al\u00e9m da execu\u00e7\u00e3o de campanhas ou da an\u00e1lise de m\u00e9tricas; ela se dedica a conectar mercados por meio de uma comunica\u00e7\u00e3o que respeita o contexto cultural.<\/p>\n<p><span style=\"font-weight: 400;\">Durante a conversa, ela comentou sobre as diferen\u00e7as entre Europa e Am\u00e9rica Latina, como os processos de vendas variam e por que a adapta\u00e7\u00e3o da mensagem \u00e9 essencial:&lt;\/span&gt;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cN\u00e3o se trata apenas de traduzir uma mensagem, mas de respeitar a forma como cada cultura a recebe. O segredo \u00e9 personalizar sem perder a consist\u00eancia.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Essa vis\u00e3o se tornou central para a estrat\u00e9gia da Blue Marketing. Em vez de replicar uma \u00fanica mensagem em todos os mercados, o time trabalha para adaptar narrativas mantendo uma hist\u00f3ria de marca clara e coerente. As particularidades locais n\u00e3o s\u00e3o vistas como obst\u00e1culos, mas como oportunidades de conex\u00e3o mais profunda com clientes e parceiros. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sob a lideran\u00e7a de Anabel, o time de marketing avan\u00e7a para um modelo de colabora\u00e7\u00e3o mais pr\u00f3ximo, no qual os escrit\u00f3rios compartilham desafios, aprendizados e resultados. \u00c9 um equil\u00edbrio entre estrat\u00e9gia global e relev\u00e2ncia local, que vem se consolidando como um dos grandes diferenciais da presen\u00e7a internacional da Blue Marketing. <\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Escolher um lugar que favorece o equil\u00edbrio<\/b><\/h2>\n<p>Um dos momentos mais pessoais do Bluecast foi quando Anabel refletiu sobre sua vida em Marbella. A cidade lhe proporciona mais equil\u00edbrio ap\u00f3s anos de estudo e trabalho em Madri.<\/p>\n<p><span style=\"font-weight: 400;\">\u201cDepois de viver em Madri, com dias intermin\u00e1veis entre universidade e trabalho, hoje valorizo muito estar a 10 minutos do escrit\u00f3rio e ter tempo real para mim. Isso tamb\u00e9m faz parte do sucesso.\u201d<\/span><\/p>\n<p>Sua experi\u00eancia desafia uma ideia comum nas carreiras globais: a de que \u00e9 preciso viver em uma grande capital para ocupar um papel relevante em uma empresa internacional. A partir de uma cidade menor no sul da Espanha, ela lidera um time internacional. Tamb\u00e9m participa de decis\u00f5es que impactam a presen\u00e7a da Blue Marketing em mais de cinquenta pa\u00edses.<\/p>\n<p><span style=\"font-weight: 400;\">Para muitos profissionais, essa \u00e9 uma mensagem inspiradora. Sucesso n\u00e3o \u00e9 apenas sobre cargos ou localiza\u00e7\u00e3o. \u00c9 tamb\u00e9m sobre construir uma vida em que trabalho, tempo pessoal e espa\u00e7o para reflex\u00e3o coexistam de forma sustent\u00e1vel. <\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>O principal desafio para 2025<\/b><\/h2>\n<p>\u00c0 medida que a empresa segue unificando escrit\u00f3rios e integrando novas marcas ao grupo, um dos principais objetivos do time de marketing neste ano \u00e9 claro. Construir uma estrat\u00e9gia de comunica\u00e7\u00e3o global e coesa que fortale\u00e7a o posicionamento da Blue Marketing no cen\u00e1rio internacional.<\/p>\n<p><span style=\"font-weight: 400;\">Anabel reconhece a dimens\u00e3o do desafio<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cEste ano ser\u00e1 um grande desafio, mas tamb\u00e9m uma oportunidade \u00fanica. Estamos construindo algo grande, e me sinto privilegiada por fazer parte disso.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sua abordagem pr\u00e1tica, colaborativa e aberta \u00e0 mudan\u00e7a tem sido essencial para guiar a empresa nesta nova fase.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2><b>Um princ\u00edpio que guia decis\u00f5es<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Para encerrar o epis\u00f3dio, ela compartilhou uma reflex\u00e3o pessoal que influenciou suas escolhas ao longo da carreira:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cNunca encare um \u2018n\u00e3o\u2019 como um limite. Analise, aprenda, tente. E, se errar, que seja por seguir o seu pr\u00f3prio caminho, n\u00e3o por desistir antes de come\u00e7ar.\u201d<\/span><\/p>\n<p>Agora, ao nos aproximarmos do fim de 2025, fica claro que essa mentalidade molda sua trajet\u00f3ria individual. Ela tamb\u00e9m influencia a evolu\u00e7\u00e3o da Blue Marketing como um todo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Como Anabel Rendon construiu sua trajet\u00f3ria at\u00e9 liderar o marketing da Blue Marketing Europa Por que o entendimento cultural \u00e9 central para a estrat\u00e9gia global da Blue Marketing em 2025 Como escolher o lugar certo para viver contribui para lideran\u00e7a, equil\u00edbrio e crescimento de longo prazo &nbsp; O ano de 2025 come\u00e7ou com forte impulso [&hellip;]<\/p>\n","protected":false},"author":265752814,"featured_media":6797,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1641,1637],"tags":[1671,1660,1748,1672,1648,1738,1749,1692,1650],"class_list":["post-6803","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blue-journeys","category-marketing-digital","tag-blue","tag-blue-europe","tag-blue-journey","tag-blue-marketing","tag-branding","tag-digital-marketing","tag-marketing-internacional","tag-midia-programatica-2","tag-retargeting"],"acf":[],"yoast_head":"<!-- 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