{"id":661,"date":"2025-08-19T21:19:02","date_gmt":"2025-08-20T00:19:02","guid":{"rendered":"https:\/\/bluemarketing.com\/?p=661"},"modified":"2025-11-07T17:14:45","modified_gmt":"2025-11-07T17:14:45","slug":"forum-ecommerce-brasil-2024-blue","status":"publish","type":"post","link":"https:\/\/bluemarketing.com\/pt-br\/forum-ecommerce-brasil-2024-blue\/","title":{"rendered":"Blue levar\u00e1 inova\u00e7\u00e3o e tecnologia ao F\u00f3rum E-Commerce Brasil 2024"},"content":{"rendered":"\r\n<p data-start=\"0\" data-end=\"429\">A Blue, reconhecida por suas solu\u00e7\u00f5es avan\u00e7adas em marketing digital, vai apresentar novas adi\u00e7\u00f5es ao seu portf\u00f3lio no F\u00f3rum E-Commerce Brasil 2024. O evento acontece de 30 de julho a 1\u00ba de agosto, no Distrito Anhembi, em S\u00e3o Paulo. \u00c9 um dos encontros mais aguardados do setor. Ele vai reunir l\u00edderes de e-commerce e profissionais do mercado para discutir tend\u00eancias e tecnologias que est\u00e3o moldando o futuro do com\u00e9rcio digital.<\/p>\r\n<p data-start=\"431\" data-end=\"789\" data-is-last-node=\"\" data-is-only-node=\"\">No F\u00f3rum E-Commerce Brasil 2024, a Blue vai destacar suas solu\u00e7\u00f5es integradas. Elas combinam intelig\u00eancia artificial e machine learning para otimizar campanhas de marketing digital. Com foco em m\u00eddia program\u00e1tica, a empresa oferece servi\u00e7os de branding e retargeting. Esses servi\u00e7os ajudam marcas a fortalecer sua presen\u00e7a e a aumentar as taxas de convers\u00e3o.<\/p>\r\n\r\n\r\n\r\n<p>Durante o evento, a Blue ter\u00e1 um estande interativo onde apresentar\u00e1 suas principais ofertas e tecnologias inovadoras.<\/p>\r\n<p data-start=\"0\" data-end=\"232\">Os visitantes poder\u00e3o ver como a Blue usa tecnologia pr\u00f3pria para maximizar o retorno da publicidade digital. Tamb\u00e9m ter\u00e3o a chance de conversar com o time sobre como a Blue est\u00e1 preparada para liderar o futuro do marketing digital.<\/p>\r\n<p data-start=\"234\" data-end=\"450\" data-is-last-node=\"\" data-is-only-node=\"\">Al\u00e9m disso, especialistas da Blue estar\u00e3o dispon\u00edveis para mostrar como as solu\u00e7\u00f5es podem ser adaptadas \u00e0s necessidades de cada cliente. Assim, oferecem uma vis\u00e3o personalizada para apoiar o crescimento dos neg\u00f3cios.<\/p>\r\n\r\n\r\n\r\n<p><br class=\"yoast-text-mark\" \/>Para saber mais sobre a participa\u00e7\u00e3o da Blue no F\u00f3rum E-Commerce Brasil 2024, visite o site oficial do evento ou siga a Blue nas redes sociais.<br \/><br \/>Instagram &#8211; <a href=\"https:\/\/www.instagram.com\/blueperformance\/\">https:\/\/www.instagram.com\/blueperformance\/<\/a><\/p>\r\n\r\n\r\n\r\n<p>LinkedIn &#8211; <a href=\"https:\/\/www.linkedin.com\/company\/blueperformance\/\">https:\/\/www.linkedin.com\/company\/blueperformance\/<\/a><\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>A Blue, reconhecida por suas solu\u00e7\u00f5es avan\u00e7adas em marketing digital, vai apresentar novas adi\u00e7\u00f5es ao seu portf\u00f3lio no F\u00f3rum E-Commerce Brasil 2024. O evento acontece de 30 de julho a 1\u00ba de agosto, no Distrito Anhembi, em S\u00e3o Paulo. \u00c9 um dos encontros mais aguardados do setor. Ele vai reunir l\u00edderes de e-commerce e profissionais [&hellip;]<\/p>\n","protected":false},"author":265752812,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[1643,1380,1636,1637,1638,1361],"tags":[1671,1672,1648,1680,1652,1681,1653],"class_list":["post-661","post","type-post","status-publish","format-standard","hentry","category-branding-pt-br","category-e-commerce","category-eventos","category-marketing-digital","category-publicidade","category-sem-categoria","tag-blue","tag-blue-marketing","tag-branding","tag-evento","tag-first-party-data","tag-forum","tag-third-party-data"],"acf":[],"yoast_head":"<!-- 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Preparar sua opera\u00e7\u00e3o desde agora garante performance est\u00e1vel mesmo sem o uso de third-party cookies e protege seu ROI em um cen\u00e1rio de privacidade crescente. 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