{"id":6138,"date":"2025-11-18T11:59:27","date_gmt":"2025-11-18T11:59:27","guid":{"rendered":"https:\/\/bluemarketing.com\/?p=6138"},"modified":"2025-11-18T17:29:28","modified_gmt":"2025-11-18T17:29:28","slug":"black-friday-2025-setor-beleza-dados-performance-blue-marketing","status":"publish","type":"post","link":"https:\/\/bluemarketing.com\/pt-br\/black-friday-2025-setor-beleza-dados-performance-blue-marketing\/","title":{"rendered":"Black Friday 2025: Como o setor de beleza transformou dados em performance"},"content":{"rendered":"<ul>\n<li><strong>Comportamento do consumidor:<\/strong> como o novo perfil planejado e seletivo da Black Friday redefine o momento de compra e exige segmenta\u00e7\u00e3o mais precisa.<\/li>\n<li><strong>Dados e tecnologia:<\/strong> como a Blue Performance combinou an\u00e1lise comportamental e tecnologia pr\u00f3pria para gerar +185% de receita e +334% em convers\u00f5es.<\/li>\n<li><strong>Retargeting e efici\u00eancia:<\/strong> estrat\u00e9gias inteligentes de m\u00eddia program\u00e1tica que priorizam timing, personaliza\u00e7\u00e3o e brand safety \u2014 preparando o setor de beleza para 2025.<\/li>\n<\/ul>\n<p>Transformar a inten\u00e7\u00e3o de compra em resultados reais \u00e9 um dos maiores desafios do com\u00e9rcio e do e-commerce.<\/p>\n<p>Em 2025, uma pesquisa do Google mostrou que os setores de <strong>Beleza e Fitness<\/strong> est\u00e3o entre os de maior crescimento para o per\u00edodo de <strong>Black Friday<\/strong>, evidenciando o aumento na inten\u00e7\u00e3o de compra.<\/p>\n<p>Segundo o estudo, muitos consumidores planejam a <strong>estocagem de cosm\u00e9ticos e produtos de beleza<\/strong> durante esse per\u00edodo, aproveitando as promo\u00e7\u00f5es para se antecipar \u00e0s compras futuras.<\/p>\n<p>Essa tend\u00eancia refor\u00e7a um ponto essencial: mais do que desconto, o p\u00fablico busca <strong>relev\u00e2ncia, conveni\u00eancia e confian\u00e7a na marca<\/strong>.<\/p>\n<h2><strong>O desafio de se destacar na Black Friday<\/strong><\/h2>\n<p>Com tantas marcas competindo pelo mesmo p\u00fablico \u2014 muitas delas vendendo produtos id\u00eanticos \u2014 o grande desafio \u00e9 garantir que sua marca seja lembrada. Mais do que isso, \u00e9 fazer com que ela seja efetivamente escolhida.<\/p>\n<p>Al\u00e9m disso, o consumidor est\u00e1 mais informado. Ele pesquisa mais, compara pre\u00e7os e \u00e9 impactado por in\u00fameras campanhas em poucos dias. Nesse contexto, ser preciso na entrega da mensagem \u00e9 o que separa a lembran\u00e7a da convers\u00e3o.<\/p>\n<h2><strong>Uma estrat\u00e9gia guiada por dados e seguran\u00e7a de marca<\/strong><\/h2>\n<p>A <strong>Blue<\/strong> preza pela imagem da marca e por um processo de <strong>escala gradativo<\/strong>, evitando campanhas massivas que saturam o usu\u00e1rio.<\/p>\n<p>Essa \u00e9 uma estrat\u00e9gia de Brand Safety que utiliza tecnologia pr\u00f3pria para coletar sinais de comportamento de compra. Tudo \u00e9 feito em conformidade com a LGPD e a GDPR, sem capturar dados sens\u00edveis.<\/p>\n<p>O foco est\u00e1 na <strong>qualidade das intera\u00e7\u00f5es<\/strong>, n\u00e3o na quantidade.<\/p>\n<p>A Blue identifica quem est\u00e1 mais perto de decidir a compra. Essa an\u00e1lise considera sinais como tempo no site, quantidade de produtos visualizados e abandono de carrinho.<\/p>\n<p>Esses sinais permitem <strong>impactar o usu\u00e1rio no momento ideal da jornada<\/strong>, aumentando a taxa de convers\u00e3o e a efici\u00eancia do investimento.<\/p>\n<h2><strong>Resultados que comprovam o impacto da m\u00eddia program\u00e1tica<\/strong><\/h2>\n<p>O setor de <strong>Beleza e Cuidados Pessoais<\/strong> mostrou que dados e timing s\u00e3o a combina\u00e7\u00e3o perfeita para o sucesso.<\/p>\n<p>A Blue realizou uma an\u00e1lise considerando<strong> 48 campanhas do setor de Beleza e Cuidados Pessoais. <\/strong>O per\u00edodo analisado \u00e9 de campanhas veiculadas entre <strong>outubro e novembro de 2024<\/strong> em sua plataforma.<\/p>\n<p>As campanhas conduzidas pela Blue registraram <strong>+185% de crescimento em receita<\/strong> e <strong>+334% na taxa de convers\u00e3o. <\/strong>Esses n\u00fameros demonstram como o uso inteligente de dados gera impacto direto nos resultados.<\/p>\n<p><strong>Tivemos um aumento de 185% na receita com 120% de acr\u00e9scimo no investimento.<\/strong> Com isso, comprovando o ganho de efici\u00eancia e o uso otimizado do or\u00e7amento.<\/p>\n<p>Al\u00e9m disso, as campanhas apresentaram <strong>+69% de crescimento na taxa de cliques (CTR)<\/strong> e <strong>+58% em impress\u00f5es. <\/strong>Isso refor\u00e7a a import\u00e2ncia de estrat\u00e9gias de <strong>retargeting e personaliza\u00e7\u00e3o<\/strong> em um mercado cada vez mais competitivo.<\/p>\n<p>Esses resultados evidenciam o poder da <strong>m\u00eddia program\u00e1tica.<\/strong> Especialmente quando combinada com <strong>tecnologia pr\u00f3pria e an\u00e1lise comportamental<\/strong> \u2014 pilares que continuar\u00e3o impulsionando o desempenho na <strong>Black Friday 2025<\/strong>.<\/p>\n<h2><strong>Tr\u00eas aprendizados que ficam<\/strong><\/h2>\n<ul>\n<li>Entender o <strong>momento de compra<\/strong> do usu\u00e1rio e atingi-lo na hora certa faz diferen\u00e7a direta na convers\u00e3o.<\/li>\n<li><strong>Focar investimentos de retargeting<\/strong> em per\u00edodos de alta inten\u00e7\u00e3o, como a Black Friday, potencializa resultados e reduz desperd\u00edcio.<\/li>\n<li><strong>Planejar campanhas com base no comportamento do consumidor<\/strong>, e n\u00e3o apenas no calend\u00e1rio sazonal, torna as estrat\u00e9gias mais consistentes e sustent\u00e1veis.<\/li>\n<\/ul>\n<h2><strong>Muito al\u00e9m do pico de vendas<\/strong><\/h2>\n<p>A Black Friday \u00e9 mais do que uma data promocional: \u00e9 o momento de <a href=\"https:\/\/bluemarketing.com\/pt-br\/contato\/\"><strong>transformar inten\u00e7\u00e3o em resultado real<\/strong><\/a>.<\/p>\n<p>A Blue tem tecnologia pr\u00f3pria, respeito \u00e0 privacidade e foco na qualidade do contato. Com isso ajudamos marcas a crescerem com <strong>seguran\u00e7a, estrat\u00e9gia e performance<\/strong>.<\/p>\n<p><!-- notionvc: d31edcbf-2185-46bf-a56e-bf0876ca1b58 --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Comportamento do consumidor: como o novo perfil planejado e seletivo da Black Friday redefine o momento de compra e exige segmenta\u00e7\u00e3o mais precisa. Dados e tecnologia: como a Blue Performance combinou an\u00e1lise comportamental e tecnologia pr\u00f3pria para gerar +185% de receita e +334% em convers\u00f5es. Retargeting e efici\u00eancia: estrat\u00e9gias inteligentes de m\u00eddia program\u00e1tica que priorizam [&hellip;]<\/p>\n","protected":false},"author":265752819,"featured_media":6181,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1380,1642,1455],"tags":[1723,1672,1648,1727,1692,1650],"class_list":["post-6138","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce","category-midia-programatica","category-retargeting-pt-br","tag-black-friday","tag-blue-marketing","tag-branding","tag-ecommerce","tag-midia-programatica-2","tag-retargeting"],"acf":[],"yoast_head":"<!-- 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