{"id":5736,"date":"2025-10-29T14:56:50","date_gmt":"2025-10-29T14:56:50","guid":{"rendered":"https:\/\/bluemarketing.com\/?p=5736"},"modified":"2025-11-07T18:18:57","modified_gmt":"2025-11-07T18:18:57","slug":"pi-live-europe-2025-blue-marketing","status":"publish","type":"post","link":"https:\/\/bluemarketing.com\/pt-br\/pi-live-europe-2025-blue-marketing\/","title":{"rendered":"Blue Marketing no PI Live Europe 2025"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Na semana passada, a Blue Marketing participou do PI Live Europe 2025 em Londres. O evento reuniu l\u00edderes em marketing de desempenho, afiliados, editores e inovadores em tecnologia. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Neste artigo, compartilhamos nossa experi\u00eancia no PI Live, destacamos algumas das principais sess\u00f5es e conversas e analisamos como os insights obtidos influenciar\u00e3o nossa estrat\u00e9gia futura.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Como o PI Live impulsionou nossa vis\u00e3o<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Na Blue Marketing, vemos cada evento do setor como uma oportunidade de aperfei\u00e7oar nossa abordagem e agregar ainda mais valor aos nossos parceiros. O PI Live Europe nos permitiu: <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fortalecer o relacionamento com afiliados e editores que s\u00e3o fundamentais para nossa estrat\u00e9gia de crescimento.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Explorar ferramentas e tecnologias de ponta que podem elevar o desempenho da campanha.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Obter insights sobre as tend\u00eancias do setor que se alinham \u00e0 nossa filosofia orientada por dados.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<p><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" class=\" wp-image-5731 aligncenter\" src=\"https:\/\/i0.wp.com\/bluemarketing.com\/wp-content\/uploads\/2025\/10\/1.-IG-PI-LIVE.png?resize=316%2C395&#038;ssl=1\" alt=\"\" width=\"316\" height=\"395\" srcset=\"https:\/\/i0.wp.com\/bluemarketing.com\/wp-content\/uploads\/2025\/10\/1.-IG-PI-LIVE.png?resize=240%2C300&amp;ssl=1 240w, https:\/\/i0.wp.com\/bluemarketing.com\/wp-content\/uploads\/2025\/10\/1.-IG-PI-LIVE.png?resize=819%2C1024&amp;ssl=1 819w, https:\/\/i0.wp.com\/bluemarketing.com\/wp-content\/uploads\/2025\/10\/1.-IG-PI-LIVE.png?resize=768%2C960&amp;ssl=1 768w, https:\/\/i0.wp.com\/bluemarketing.com\/wp-content\/uploads\/2025\/10\/1.-IG-PI-LIVE.png?w=1080&amp;ssl=1 1080w\" sizes=\"(max-width: 316px) 100vw, 316px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Para n\u00f3s, um dos verdadeiros destaques foi o <strong>programa PI LIVE Hosted Meetings<\/strong>. Essas sess\u00f5es focadas foram al\u00e9m do networking casual. Essas sess\u00f5es focadas foram muito al\u00e9m do simples networking. Cada conversa foi intencional, orientada a resultados e voltada para oportunidades reais de parceria. Falar diretamente com anunciantes que buscavam novas colabora\u00e7\u00f5es transformou nossa presen\u00e7a no PI LIVE em conex\u00f5es estrat\u00e9gicas com pr\u00f3ximos passos concretos, e n\u00e3o apenas em follow-ups protocolares.   <\/span><\/p>\n<p><span style=\"font-weight: 400;\">O que mais chamou aten\u00e7\u00e3o foi o quanto o formato parecia pessoal e direto. N\u00e3o est\u00e1vamos apresentando no vazio \u2014 est\u00e1vamos conversando com pessoas que j\u00e1 conheciam o trabalho da Blue (e n\u00f3s tamb\u00e9m t\u00ednhamos feito o dever de casa sobre elas). Isso encurtou o caminho entre o \u201cprazer em te conhecer\u201d e o \u201cvamos construir algo juntos\u201d. Sa\u00edmos do evento com a\u00e7\u00f5es definidas, novas oportunidades em andamento e uma vis\u00e3o ainda mais clara de onde podemos gerar valor imediato.   <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\"Gra\u00e7as ao PI LIVE, tivemos reuni\u00f5es cuidadosamente direcionadas, que foram direto ao ponto: conversas que realmente importam. Ter a oportunidade de interagir de forma t\u00e3o pr\u00f3xima com as principais marcas de e-commerce foi simplesmente inestim\u00e1vel.\u201d<\/span><\/p>\n<p style=\"text-align: right;\"><span style=\"font-weight: 400;\">&#8211; Zahra Oussama, gerente regional da Blue Marketing<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\"Na PI LIVE, tivemos a rara oportunidade de nos reunirmos com marcas que j\u00e1 tinham um interesse genu\u00edno em nossos servi\u00e7os. Normalmente, realizamos um processo de vendas completo antes de uma primeira reuni\u00e3o para despertar esse interesse, mas aqui as pessoas j\u00e1 conheciam a Blue e tiveram tempo para explorar o que fazemos e vice-versa. Isso tornou as conversas melhores e muito mais pessoais do que o normal.\"<\/span><\/p>\n<p style=\"text-align: right;\"><span style=\"font-weight: 400;\">&#8211; Martin Mogensen, gerente regional da Blue Marketing<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Criando parcerias mais fortes<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">As conversas face a face com nossos parceiros foram o centro do evento. Essas reuni\u00f5es nos deram a oportunidade de alinhar as pr\u00f3ximas campanhas, trocar ideias inovadoras e planejar como obter resultados mais fortes e mensur\u00e1veis juntos. <\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Como moldar nossas pr\u00f3ximas etapas<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">O conhecimento e as conex\u00f5es que trouxemos do PI Live j\u00e1 est\u00e3o sendo integrados \u00e0s nossas estrat\u00e9gias. Nosso foco continua claro: permanecer \u00e0 frente da curva, inovar com inten\u00e7\u00e3o e proporcionar sucesso sustent\u00e1vel para nossos clientes e parceiros. <\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Considera\u00e7\u00f5es finais<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Para a Blue Marketing, o PI Live Europe 2025 foi mais do que apenas um evento; foi um catalisador para o crescimento. A participa\u00e7\u00e3o no Hosted Meetings Programme confirmou o valor de conversas intencionais e de alto impacto com os tomadores de decis\u00e3o certos. Isso refor\u00e7ou nossa cren\u00e7a de que a colabora\u00e7\u00e3o e a inova\u00e7\u00e3o s\u00e3o fundamentais para desbloquear o desempenho no mercado competitivo de hoje.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Se voc\u00ea quiser descobrir como a Blue Marketing pode ajud\u00e1-lo a crescer, <\/span><a href=\"https:\/\/bluemarketing.com\/pt-br\/contato\/\"><span style=\"font-weight: 400;\">entre em contato conosco<\/span><\/a><span style=\"font-weight: 400;\">  ou agende uma demonstra\u00e7\u00e3o hoje mesmo. Vamos crescer juntos! <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Na semana passada, a Blue Marketing participou do PI Live Europe 2025 em Londres. O evento reuniu l\u00edderes em marketing de desempenho, afiliados, editores e inovadores em tecnologia. Neste artigo, compartilhamos nossa experi\u00eancia no PI Live, destacamos algumas das principais sess\u00f5es e conversas e analisamos como os insights obtidos influenciar\u00e3o nossa estrat\u00e9gia futura. &nbsp; Como [&hellip;]<\/p>\n","protected":false},"author":265752814,"featured_media":5734,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1643,1636,1637,1642,1638,1455],"tags":[1671,1672,1648,1644,1690,1692,1656,1650],"class_list":["post-5736","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding-pt-br","category-eventos","category-marketing-digital","category-midia-programatica","category-publicidade","category-retargeting-pt-br","tag-blue","tag-blue-marketing","tag-branding","tag-iab","tag-iab-reino-unido","tag-midia-programatica-2","tag-pi-live","tag-retargeting"],"acf":[],"yoast_head":"<!-- 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