{"id":4943,"date":"2025-09-02T10:24:50","date_gmt":"2025-09-02T09:24:50","guid":{"rendered":"https:\/\/bluemarketing.com\/?p=4943"},"modified":"2025-11-07T18:25:27","modified_gmt":"2025-11-07T18:25:27","slug":"rakuten-blue-marketing-publisher-spotlight","status":"publish","type":"post","link":"https:\/\/bluemarketing.com\/pt-br\/rakuten-blue-marketing-publisher-spotlight\/","title":{"rendered":"Blue Marketing na Rakuten Publisher Spotlight"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">No in\u00edcio deste m\u00eas, a Blue Marketing teve o prazer de se juntar \u00e0 Rakuten para uma sess\u00e3o de Publisher Spotlight. Foi uma oportunidade de apresentar quem somos, como trabalhamos e como nossa solu\u00e7\u00e3o de retargeting ajuda os anunciantes a transformar oportunidades perdidas em resultados mensur\u00e1veis. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para n\u00f3s, foi um momento valioso falar diretamente com a rede da Rakuten e compartilhar como a tecnologia da Blue Marketing cria valor tang\u00edvel para marcas de todos os setores.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Principais destaques da sess\u00e3o<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Durante a apresenta\u00e7\u00e3o, nosso gerente regional, <\/span><b>Martin Mogensen e<\/b><span style=\"font-weight: 400;\">xplicou como a Blue Marketing opera e o que nos diferencia no espa\u00e7o de desempenho:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Focado em convers\u00f5es:<\/b><span style=\"font-weight: 400;\"> A Blue Marketing redireciona os usu\u00e1rios que n\u00e3o compraram, ajudando os anunciantes a recuperar as vendas perdidas e a maximizar o tr\u00e1fego existente.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Integra\u00e7\u00e3o simples:<\/b><span style=\"font-weight: 400;\"> Com quatro tags (visitante, produto, cesta e convers\u00e3o), possibilitamos campanhas personalizadas sem configura\u00e7\u00f5es complexas.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Constru\u00eddas com base na experi\u00eancia:<\/b> <span style=\"font-weight: 400;\">Nossas ferramentas de IA e machine learning foram aprimoradas ao longo de oito anos, garantindo que alcancemos os consumidores no momento certo.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Modelo baseado em desempenho:<\/b><span style=\"font-weight: 400;\">  Sem CPC, sem CPM. Os anunciantes pagam somente na convers\u00e3o, mantendo a parceria totalmente orientada para os resultados. <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Como Martin resumiu:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\"O Blue Marketing \u00e9 um complemento \u00e0 atividade existente de uma marca. Gra\u00e7as \u00e0 nossa tag de convers\u00e3o, evitamos o retargeting de consumidores que j\u00e1 compraram. A tecnologia da Blue garante que os anunciantes se concentrem no tr\u00e1fego que n\u00e3o converte e recuperem oportunidades reais.\"<\/span><\/p>\n<p>&nbsp;<\/p>\n<div id=\"v-QFesDqmN-1\" class=\"video-player\"><iframe title='Reprodutor de v\u00eddeo VideoPress' aria-label='Reprodutor de v\u00eddeo VideoPress' width='800' height='450' src='https:\/\/videopress.com\/embed\/QFesDqmN?hd=1&amp;cover=1&amp;loop=0&amp;autoPlay=0&amp;permalink=1&amp;muted=0&amp;controls=1&amp;playsinline=0&amp;useAverageColor=0&amp;preloadContent=metadata' frameborder='0' allowfullscreen data-resize-to-parent=\"true\" allow='clipboard-write'><\/iframe><script data-jetpack-boost=\"ignore\" src='https:\/\/s0.wp.com\/wp-content\/plugins\/video\/assets\/js\/next\/videopress-iframe.js'><\/script><\/div>\n<p>&nbsp;<\/p>\n<h2><\/h2>\n<h2><b>Perguntas da rede Rakuten<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">O destaque foi conclu\u00eddo com uma sess\u00e3o de perguntas e respostas, na qual os anunciantes fizeram perguntas pr\u00e1ticas sobre como trabalhar com a Blue Marketing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Uma das perguntas finais abordou a seguran\u00e7a da marca, um t\u00f3pico de particular import\u00e2ncia para os anunciantes da Rakuten:<\/span><\/p>\n<p><b>Perguntas:<\/b> <i><span style=\"font-weight: 400;\">\"Como voc\u00ea garante que os an\u00fancios n\u00e3o sejam exibidos em sites de baixa qualidade ou inseguros que os usu\u00e1rios ainda possam visitar?\"<\/span><\/i><\/p>\n<p><b>Resposta:<\/b><span style=\"font-weight: 400;\"> Martin explicou, <\/span><i><span style=\"font-weight: 400;\">\"Seguimos os padr\u00f5es do IAB UK e do IAB Europe e estamos em total conformidade com o GDPR. Tamb\u00e9m usamos listas brancas e negras para garantir que os an\u00fancios sejam exibidos somente em ambientes aprovados e seguros para a marca. Al\u00e9m disso, podemos fornecer aos anunciantes uma lista din\u00e2mica de editores usados para qualquer campanha em cinco minutos, o que demonstra nosso compromisso com a transpar\u00eancia.\"<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Por que isso \u00e9 importante para os anunciantes<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">O Publisher Spotlight destacou que o redirecionamento de desempenho deve ser transparente, simples e sem riscos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Com a solu\u00e7\u00e3o da Blue Marketing, os anunciantes se beneficiam de:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Taxas de convers\u00e3o mais altas do que as m\u00e9dias globais<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">  Otimiza\u00e7\u00e3o orientada por IA para sustentar o crescimento de longo prazo<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">  Integra\u00e7\u00e3o sem complica\u00e7\u00f5es com suporte total de TI<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">  Relat\u00f3rios transparentes sobre posicionamentos, cliques e convers\u00f5es<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ou, nas palavras de Martin:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\"Sem otimiza\u00e7\u00e3o, voc\u00ea est\u00e1 preparando a campanha para o fracasso. Na Blue Marketing, otimizamos proativamente todas as campanhas para garantir resultados sustent\u00e1veis.\"<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Considera\u00e7\u00f5es finais<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Gostar\u00edamos de agradecer \u00e0 Rakuten por nos receber e proporcionar a chance de nos conectarmos diretamente com sua rede. Foi uma oportunidade valiosa para apresentar como a Blue Marketing ajuda as marcas a atingir todo o potencial de seu tr\u00e1fego. <\/span><\/p>\n<p><b>Se voc\u00ea quiser saber mais sobre como a Blue Marketing pode apoiar suas campanhas, n\u00e3o hesite em <\/b><a href=\"https:\/\/bluemarketing.com\/pt-br\/contato\/\"><b>entrar em contato conosco<\/b><\/a><b> para continuarmos a conversa.<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>No in\u00edcio deste m\u00eas, a Blue Marketing teve o prazer de se juntar \u00e0 Rakuten para uma sess\u00e3o de Publisher Spotlight. Foi uma oportunidade de apresentar quem somos, como trabalhamos e como nossa solu\u00e7\u00e3o de retargeting ajuda os anunciantes a transformar oportunidades perdidas em resultados mensur\u00e1veis. Para n\u00f3s, foi um momento valioso falar diretamente com [&hellip;]<\/p>\n","protected":false},"author":265752814,"featured_media":4940,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1614],"tags":[],"class_list":["post-4943","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-webinars-pt-br"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO 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