{"id":8751,"date":"2026-03-26T18:22:25","date_gmt":"2026-03-26T18:22:25","guid":{"rendered":"https:\/\/bluemarketing.com\/?page_id=8751"},"modified":"2026-03-26T18:23:20","modified_gmt":"2026-03-26T18:23:20","slug":"inner-ai-estudo-de-caso-2","status":"publish","type":"page","link":"https:\/\/bluemarketing.com\/pt-br\/inner-ai-estudo-de-caso-2\/","title":{"rendered":"Inner AI &#8211; Estudo de caso"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"8751\" class=\"elementor elementor-8751\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-191dde18 e-flex e-con-boxed e-con e-parent\" data-id=\"191dde18\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1aa839a elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"1aa839a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"110\" height=\"28\" src=\"https:\/\/i0.wp.com\/bluemarketing.com\/wp-content\/uploads\/2026\/03\/Inner-AI.png?fit=110%2C28&amp;ssl=1\" class=\"attachment-large size-large wp-image-8755\" alt=\"\" data-attachment-id=\"8755\" data-permalink=\"https:\/\/bluemarketing.com\/pt-br\/inner-ai-estudo-de-caso-2\/inner-ai\/\" data-orig-file=\"https:\/\/i0.wp.com\/bluemarketing.com\/wp-content\/uploads\/2026\/03\/Inner-AI.png?fit=110%2C28&amp;ssl=1\" data-orig-size=\"110,28\" data-comments-opened=\"0\" data-image-title=\"Inner AI\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/bluemarketing.com\/wp-content\/uploads\/2026\/03\/Inner-AI.png?fit=110%2C28&amp;ssl=1\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-683c445 elementor-widget elementor-widget-legal_text_widget\" data-id=\"683c445\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"legal_text_widget.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<section class=\"wg-blue wg-blue__legal-text wg-blue__padding\">\n    <div class=\"container\">\n        <div class=\"row justify-content-center\">\n            <div class=\"col-lg-6\">\n                                    <h2 class=\"wg-blue__legal-text-title\">Inner AI \u2014 Estudo de caso<\/h2>\n                                                    <div class=\"wg-blue__legal-text-content\"><p>\u00a0<\/p><p><span style=\"font-weight: 400\">A Inner AI \u00e9 uma startup brasileira de intelig\u00eancia artificial voltada \u00e0 produtividade e \u00e0 cria\u00e7\u00e3o de conte\u00fado para empresas. A plataforma re\u00fane diferentes recursos de IA em um \u00fanico ambiente, com foco em ajudar equipes a organizar ideias, acelerar fluxos de trabalho e transformar materiais em novos formatos de conte\u00fado. A empresa tamb\u00e9m tem atua\u00e7\u00e3o B2B e j\u00e1 foi apresentada publicamente como parceira de grandes marcas no mercado brasileiro.<\/span><\/p><p><span style=\"font-weight: 400\">No per\u00edodo analisado neste case, a Inner AI passou por um crescimento expressivo de presen\u00e7a digital. Esse avan\u00e7o ampliou o volume de tr\u00e1fego no site e aumentou as intera\u00e7\u00f5es ao longo da jornada, criando uma base mais robusta para estrat\u00e9gias de retargeting.<\/span><\/p><p>\u00a0<\/p><h3><b>O que fizemos<\/b><\/h3><p>\u00a0<\/p><p><span style=\"font-weight: 400\">Com o crescimento do tr\u00e1fego e das intera\u00e7\u00f5es no site, a estrat\u00e9gia de retargeting operada pela Blue passou a atuar sobre uma base maior de usu\u00e1rios com inten\u00e7\u00e3o. O trabalho ao longo do funil aumentou o volume de visitas, visualiza\u00e7\u00f5es de produto e intera\u00e7\u00f5es relevantes, alimentando a base de dados comportamentais usada nas campanhas de reimpacta\u00e7\u00e3o.<\/span><\/p><p><span style=\"font-weight: 400\">Esse cen\u00e1rio permitiu ampliar a escala da campanha ao longo do per\u00edodo analisado, mantendo a efici\u00eancia mesmo com o aumento significativo de impress\u00f5es, cliques e investimento.<\/span><\/p><h3>\u00a0<\/h3><h3><b>Resultados<\/b><\/h3><p>\u00a0<\/p><p><span style=\"font-weight: 400\">Comparando fevereiro de 2025 com fevereiro de 2026, houve crescimento expressivo em todas as etapas da jornada no site.<\/span><\/p><p>\u00a0<\/p><p><strong>Visitas ao site<br \/><\/strong><span style=\"font-weight: 400\"> +1418%<\/span><\/p><p>\u00a0<\/p><p><strong>Visualiza\u00e7\u00f5es de produto<br \/><\/strong><span style=\"font-weight: 400\"> +1269%<\/span><\/p><p>\u00a0<\/p><p><strong>Adi\u00e7\u00f5es ao carrinho<br \/><\/strong><span style=\"font-weight: 400\"> +926%<\/span><\/p><p>\u00a0<\/p><p><strong>Convers\u00f5es<br \/><\/strong><span style=\"font-weight: 400\"> +290%<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400\">Com a amplia\u00e7\u00e3o dessa base de intera\u00e7\u00f5es, a campanha de retargeting tamb\u00e9m ganhou escala.<\/span><\/p><p>\u00a0<\/p><p><strong>Impress\u00f5es<\/strong><span style=\"font-weight: 400\"><br \/><\/span><span style=\"font-weight: 400\"> +2267%<\/span><\/p><p>\u00a0<\/p><p><strong>Cliques<\/strong><span style=\"font-weight: 400\"><br \/><\/span><span style=\"font-weight: 400\"> +3357%<\/span><\/p><p>\u00a0<\/p><p><strong>Leads gerados<br \/><\/strong><span style=\"font-weight: 400\"> +686%<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400\">Mesmo com o crescimento expressivo de volume, o <\/span><b>CPA permaneceu est\u00e1vel<\/b><span style=\"font-weight: 400\">, indicando que a expans\u00e3o da campanha ocorreu sem perda de efici\u00eancia.<\/span><\/p><h3>\u00a0<\/h3><h3><b>Principal aprendizado<\/b><\/h3><p>\u00a0<\/p><p><span style=\"font-weight: 400\">O case mostra que o potencial de performance do retargeting est\u00e1 diretamente ligado ao volume de usu\u00e1rios que interagem com o site e avan\u00e7am na jornada de compra.<\/span><\/p><p><span style=\"font-weight: 400\">Com mais tr\u00e1fego qualificado, mais visualiza\u00e7\u00f5es de produto e mais usu\u00e1rios demonstrando inten\u00e7\u00e3o, a base de retargeting se expande e oferece mais oportunidades de otimiza\u00e7\u00e3o para as campanhas. Quando diferentes etapas do funil trabalham de forma integrada, o impacto na performance tende a crescer de forma consistente.<\/span><\/p><\/div>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-015a035 e-flex e-con-boxed e-con e-parent\" data-id=\"015a035\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-52541f7 elementor-widget elementor-widget-form_widget\" data-id=\"52541f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"form_widget.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<section class=\"wg-blue wg-blue__form\" style=\"\">\r\n    <div class=\"container wg-blue__form-bg\">\r\n        <div class=\"row align-items-center justify-content-between\">\r\n            <div class=\"col-lg-3 text-center text-lg-start order-1\">\r\n                <div class=\"wg-blue__form-content\">\r\n                                            <h2 class=\"wg-blue__form-title\">Comece hoje com a <strong>Blue Marketing<\/strong><\/h2>\r\n                                                                            <\/div>\r\n            <\/div>\r\n            <div class=\"col-lg-4 order-2\">\r\n                <div class=\"wg-blue__form-container\">\r\n                    \r\n<div id=\"cf7-success-message\" class=\"cf7-success-message\" style=\"display:none;\">\r\n    <div class=\"cf7-success-icon text-center mb-4\">\r\n        <!-- SVG do joinha -->\r\n        <svg width=\"80\" height=\"80\" viewBox=\"0 0 80 80\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\r\n            <g clip-path=\"url(#clip0_4001_12799)\">\r\n                <path d=\"M47.049 28.3334L47.833 23.571C48.0386 22.3138 47.9022 21.0244 47.4382 19.838C46.9742 18.6516 46.1997 17.6118 45.1957 16.8275C44.1918 16.0433 42.9954 15.5436 41.7319 15.3806C40.4684 15.2177 39.1844 15.3975 38.0143 15.9014C36.3973 16.6271 35.0982 17.9145 34.358 19.525L30.0063 28.3334H19C17.1435 28.3334 15.363 29.0709 14.0503 30.3836C12.7375 31.6964 12 33.4769 12 35.3334L12 56.3334C12 58.1899 12.7375 59.9704 14.0503 61.2831C15.363 62.5959 17.1435 63.3334 19 63.3334H63.3753L68 37.5804L68.0373 28.3334H47.049ZM16.6667 56.3334V35.3334C16.6667 34.7145 16.9125 34.121 17.3501 33.6835C17.7877 33.2459 18.3812 33 19 33H28.3333V58.6667H19C18.3812 58.6667 17.7877 58.4209 17.3501 57.9833C16.9125 57.5457 16.6667 56.9522 16.6667 56.3334ZM63.3333 36.9667L59.4367 58.6667H33V32.7877L38.6443 21.3544C38.8355 21.0085 39.1059 20.713 39.4335 20.4921C39.7611 20.2712 40.1364 20.1311 40.5287 20.0835C40.9209 20.0359 41.3189 20.0821 41.6898 20.2182C42.0607 20.3544 42.394 20.5766 42.6623 20.8667C42.8916 21.1333 43.0592 21.4472 43.1531 21.786C43.2471 22.1248 43.2652 22.4801 43.206 22.8267L41.5283 33H63.3333V36.9667Z\" fill=\"#00B140\"\/>\r\n            <\/g>\r\n            <defs>\r\n                <clipPath id=\"clip0_4001_12799\">\r\n                    <rect width=\"56\" height=\"56\" fill=\"white\" transform=\"translate(12 12)\"\/>\r\n                <\/clipPath>\r\n            <\/defs>\r\n        <\/svg>\r\n    <\/div>\r\n    <h2 class=\"text-center mb-3\">OBRIGADO PELA SUA MENSAGEM<\/h2>\r\n    <p class=\"text-center\">Retornaremos em breve. Enquanto isso, siga-nos em:<\/p>\r\n    <div id=\"cf7-social-clone\" class=\"text-center mt-2\">\r\n            <\/div>\r\n    <div class=\"text-center mt-4\">\r\n        <a href=\"#heroNewsletterModalMenu\" class=\"btn btn-success\" data-bs-toggle=\"modal\" data-bs-target=\"#heroNewsletterModalMenu\">Inscreva-se na Newsletter<\/a>\r\n    <\/div>\r\n<\/div>\r\n\r\n<script data-jetpack-boost=\"ignore\"> \r\ndocument.addEventListener('wpcf7mailsent', function(event) {\r\n    var form = event.target;\r\n    if (form.closest('#heroNewsletterModalMenu')) return;\r\n\r\n    \/\/ Find the form wrapper that contains this specific form\r\n    const formWrapper = form.closest('.cf7-form-wrapper');\r\n    \r\n    const successMessage = document.getElementById('cf7-success-message');\r\n    const socialTarget = document.getElementById('cf7-social-clone');\r\n    \r\n    const innerTitle = document.querySelector('.wg-blue__contact-form-inner-title') || \r\n                      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class=\"col-12 px-0 text-center mt-3\">\n    <input class=\"wpcf7-form-control wpcf7-submit has-spinner btn btn-primary\" type=\"submit\" value=\"Estou interessado\" \/>\n<p class=\"mt-3\" style=\"color: #000; font-family: Roboto; font-size: 13px; font-style: normal; font-weight: 400; line-height: 17px;\">\n  Ao enviar este formul\u00e1rio, voc\u00ea concorda em ser contatado de acordo com a nossa <a href=\"https:\/\/bluemarketing.com\/legal\/\" target=\"_blank\" rel=\"noopener noreferrer\">Pol\u00edtica de Privacidade<\/a> \n.\n<\/p>\n  <\/div>\n<div> \n<input class=\"wpcf7-form-control wpcf7-hidden\" id=\"country_code_field\" value=\"\" type=\"hidden\" name=\"country_code\" \/>\n<\/div>\n<\/div><\/div><p style=\"display: none !important;\" class=\"akismet-fields-container\" data-prefix=\"_wpcf7_ak_\"><label>&#916;<textarea name=\"_wpcf7_ak_hp_textarea\" cols=\"45\" rows=\"8\" maxlength=\"100\"><\/textarea><\/label><input type=\"hidden\" id=\"ak_js_1\" name=\"_wpcf7_ak_js\" value=\"207\"\/><script data-jetpack-boost=\"ignore\" data-jetpack-boost=\"ignore\">\ndocument.getElementById( \"ak_js_1\" ).setAttribute( \"value\", ( new Date() ).getTime() );\n<\/script>\n<\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n                        <\/div>\r\n                                    <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n\r\n<\/section>\r\n\r\n<script data-jetpack-boost=\"ignore\">\r\ndocument.addEventListener(\"DOMContentLoaded\", function () {\r\n  const hiddenCode = document.getElementById(\"country_code_field\");\r\n\r\n  const updateFlagCode = () => {\r\n    const flag = document.querySelector(\".selected-flag .flag\");\r\n    if (flag && flag.classList.length > 1) {\r\n      const code = flag.classList[1].toUpperCase(); \/\/ ex: BR\r\n      hiddenCode.value = code;\r\n      console.log(\"\u2705 C\u00f3digo da flag:\", code);\r\n    } else {\r\n      console.warn(\"\u26a0\ufe0f Flag 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