{"id":7733,"date":"2026-02-10T12:35:38","date_gmt":"2026-02-10T12:35:38","guid":{"rendered":"https:\/\/bluemarketing.com\/?page_id=7733"},"modified":"2026-02-24T17:44:36","modified_gmt":"2026-02-24T17:44:36","slug":"youcom-estudo-de-caso-retargeting","status":"publish","type":"page","link":"https:\/\/bluemarketing.com\/pt-br\/youcom-estudo-de-caso-retargeting\/","title":{"rendered":"YOUCOM"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"7733\" class=\"elementor elementor-7733\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-72f71055 e-flex e-con-boxed e-con e-parent\" data-id=\"72f71055\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-34a2145 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"34a2145\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"91\" src=\"https:\/\/i0.wp.com\/bluemarketing.com\/wp-content\/uploads\/2026\/02\/youcom-1.png?fit=300%2C91&amp;ssl=1\" class=\"attachment-medium size-medium wp-image-7741\" alt=\"Logo da Youcom usado para destacar o estudo de caso da marca\" srcset=\"https:\/\/i0.wp.com\/bluemarketing.com\/wp-content\/uploads\/2026\/02\/youcom-1.png?w=408&amp;ssl=1 408w, https:\/\/i0.wp.com\/bluemarketing.com\/wp-content\/uploads\/2026\/02\/youcom-1.png?resize=300%2C91&amp;ssl=1 300w\" sizes=\"(max-width: 300px) 100vw, 300px\" data-attachment-id=\"7741\" data-permalink=\"https:\/\/bluemarketing.com\/pt-br\/estudos-de-caso\/youcom-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/bluemarketing.com\/wp-content\/uploads\/2026\/02\/youcom-1.png?fit=408%2C124&amp;ssl=1\" data-orig-size=\"408,124\" data-comments-opened=\"0\" data-image-title=\"youcom\" data-image-description=\"&lt;p&gt;Logotipo da Youcom, marca de moda jovem do Grupo Renner, usado no estudo de caso de retargeting da Blue.&lt;\/p&gt;\n\" data-image-caption=\"&lt;p&gt;estudo de caso da youcom com a blue marketing&lt;\/p&gt;\n\" data-large-file=\"https:\/\/i0.wp.com\/bluemarketing.com\/wp-content\/uploads\/2026\/02\/youcom-1.png?fit=408%2C124&amp;ssl=1\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e92f7e4 elementor-widget elementor-widget-legal_text_widget\" data-id=\"e92f7e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"legal_text_widget.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<section class=\"wg-blue wg-blue__legal-text wg-blue__padding\">\n    <div class=\"container\">\n        <div class=\"row justify-content-center\">\n            <div class=\"col-lg-6\">\n                                    <h2 class=\"wg-blue__legal-text-title\">Youcom \u2014 Estudo de caso<\/h2>\n                                                    <div class=\"wg-blue__legal-text-content\"><p>\u00a0<\/p><p style=\"text-align: left\"><span style=\"font-weight: 400\">A Youcom \u00e9 uma marca de moda jovem reconhecida por sua linguagem aut\u00eantica e por traduzir tend\u00eancias globais em pe\u00e7as acess\u00edveis e cheias de personalidade. O objetivo desta campanha foi reconectar a marca com consumidores que j\u00e1 haviam interagido com o e-commerce, trazendo de volta visitantes com alta inten\u00e7\u00e3o de compra e impulsionando convers\u00f5es de forma consistente e escal\u00e1vel.<\/span><\/p><p>\u00a0<\/p><section><h3 style=\"text-align: left\"><strong>O que fizemos<\/strong><\/h3><p>\u00a0<\/p><p><span style=\"font-weight: 400\">Lan\u00e7amos um programa de retargeting desenvolvido para reengajar p\u00fablicos quentes ao longo da jornada de considera\u00e7\u00e3o \u2014 com foco em relev\u00e2ncia, controle de frequ\u00eancia e otimiza\u00e7\u00e3o orientada por performance.<\/span><\/p><p><span style=\"font-weight: 400\">A estrat\u00e9gia priorizou usu\u00e1rios com maior probabilidade de retornar e comprar, mantendo a comunica\u00e7\u00e3o alinhada aos principais benef\u00edcios dos produtos da Youcom (estilo aut\u00eantico, versatilidade para diferentes momentos e conex\u00e3o com as tend\u00eancias do p\u00fablico jovem).<\/span><\/p><p>\u00a0<\/p><h3 style=\"text-align: left\"><strong>Resultados<\/strong><\/h3><p>\u00a0<\/p><p><span style=\"font-weight: 400\">A atividade de retargeting apresentou taxas de convers\u00e3o consistentemente superiores aos benchmarks do setor fashion ao longo de 2025:<\/span><\/p><ul><li style=\"font-weight: 400\"><b>Taxa m\u00e9dia de convers\u00e3o do setor:<\/b><span style=\"font-weight: 400\"> 2,40%<\/span><\/li><li style=\"font-weight: 400\"><b>Taxa m\u00e9dia de convers\u00e3o do retargeting Blue (Youcom):<\/b><span style=\"font-weight: 400\"> 4,31%<\/span><\/li><li style=\"font-weight: 400\"><b>Aumento de performance:<\/b> <b>+79%<\/b><span style=\"font-weight: 400\"> acima da m\u00e9dia do setor<\/span><\/li><\/ul><p><span style=\"font-weight: 400\">O desempenho teve seu pico em <\/span><b>abril<\/b><span style=\"font-weight: 400\">, quando a campanha atingiu <\/span><b>7,33% de taxa de convers\u00e3o<\/b><span style=\"font-weight: 400\">, enquanto o setor registrou <\/span><b>2,56%<\/b><span style=\"font-weight: 400\"> no mesmo per\u00edodo \u2014 um resultado <\/span><b>186% superior<\/b><span style=\"font-weight: 400\"> ao benchmark.<\/span><\/p><p style=\"text-align: left\"><span style=\"font-weight: 400\">Ao longo do segundo trimestre (Q2), o desempenho manteve-se em patamar elevado. Com m\u00e9dia de <\/span><b>5,75%<\/b><span style=\"font-weight: 400\">, representando um crescimento de <\/span><b>+65%<\/b><span style=\"font-weight: 400\"> em rela\u00e7\u00e3o ao primeiro trimestre (Q1), que havia registrado m\u00e9dia de <\/span><b>3,10%<\/b><span style=\"font-weight: 400\">.<\/span><\/p><h3>\u00a0<\/h3><h3 style=\"text-align: left\"><strong>Principal aprendizado<\/strong><\/h3><p>\u00a0<\/p><p style=\"text-align: left\"><span style=\"font-weight: 400\">Ao focar em usu\u00e1rios com alta inten\u00e7\u00e3o de compra e otimizar a entrega do retargeting com base em performance, a Youcom alcan\u00e7ou taxas de convers\u00e3o significativamente acima das m\u00e9dias global e regional. Isso transformou o tr\u00e1fego recorrente em crescimento mensur\u00e1vel de receita.<\/span><\/p><\/section><\/div>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21922aa elementor-widget elementor-widget-testimonials_widget\" data-id=\"21922aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"testimonials_widget.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n<section class=\"wg-blue wg-blue__testimonials theme-dark\">\r\n    <div class=\"container\">\r\n        <div class=\"row justify-content-center\">\r\n            <div class=\"col-lg-6\">\r\n                <div class=\"wg-blue__testimonials-header d-flex align-items-center justify-content-between\">\r\n                                            <h2 class=\"wg-blue__testimonials-title\">Testimonials<\/h2>\r\n                                                        <\/div>\r\n\r\n            <\/div>\r\n        <\/div>\r\n        <div class=\"row justify-content-center\">\r\n            <div class=\"col-lg-6\">\r\n                                                            <div class=\"wg-blue__testimonials-content col-lg-7 pe-md-5\">\r\n                            <div class=\"wg-blue__testimonials-text\"><span style=\"font-weight: 400\">\u201cA parceria com a Blue tem sido extremamente estrat\u00e9gica <\/span><span style=\"font-weight: 400\">porque mais do que um fornecedor, eles atuam como verdadeiros parceiros, entendendo o objetivo e timing.\u00a0<\/span><span style=\"font-weight: 400\">A Blue tem ajudado muito na qualidade das entregas e facilitam bastante a tomada de decis\u00e3o.\u00a0<\/span><span style=\"font-weight: 400\">Quando existe dados bem interpretados, o trabalho simplesmente evoluiu perfeitamente.\u201d<\/span><\/div>\r\n                            <div class=\"wg-blue__testimonials-author\">Andressa Vasconcelos Especialista em Performance \u2013 Ag\u00eancia Paim (respons\u00e1vel pela conta Youcom)<\/div>\r\n                        <\/div>\r\n                                                <\/div>\r\n        <\/div>\r\n    <\/div>\r\n<\/section>\r\n\r\n\r\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d2b82f2 e-flex e-con-boxed e-con e-parent\" data-id=\"d2b82f2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e726f9d elementor-widget elementor-widget-form_widget\" data-id=\"e726f9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"form_widget.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<section class=\"wg-blue wg-blue__form\" style=\"\">\r\n    <div class=\"container wg-blue__form-bg\">\r\n        <div class=\"row align-items-center justify-content-between\">\r\n            <div class=\"col-lg-3 text-center text-lg-start order-1\">\r\n                <div class=\"wg-blue__form-content\">\r\n                                            <h2 class=\"wg-blue__form-title\">Comece hoje com a\u00a0<br \/><strong>Blue Marketing<\/strong><\/h2>\r\n                                                                            <\/div>\r\n            <\/div>\r\n            <div class=\"col-lg-4 order-2\">\r\n                <div class=\"wg-blue__form-container\">\r\n                    \r\n<div id=\"cf7-success-message\" class=\"cf7-success-message\" style=\"display:none;\">\r\n    <div class=\"cf7-success-icon text-center mb-4\">\r\n        <!-- SVG do joinha -->\r\n        <svg width=\"80\" height=\"80\" viewBox=\"0 0 80 80\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\r\n            <g clip-path=\"url(#clip0_4001_12799)\">\r\n                <path d=\"M47.049 28.3334L47.833 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Enquanto isso, siga-nos em:<\/p>\r\n    <div id=\"cf7-social-clone\" class=\"text-center mt-2\">\r\n            <\/div>\r\n    <div class=\"text-center mt-4\">\r\n        <a href=\"#heroNewsletterModalMenu\" class=\"btn btn-success\" data-bs-toggle=\"modal\" data-bs-target=\"#heroNewsletterModalMenu\">Inscreva-se na Newsletter<\/a>\r\n    <\/div>\r\n<\/div>\r\n\r\n<script data-jetpack-boost=\"ignore\"> \r\ndocument.addEventListener('wpcf7mailsent', function(event) {\r\n    var form = event.target;\r\n    if (form.closest('#heroNewsletterModalMenu')) return;\r\n\r\n    \/\/ Find the form wrapper that contains this specific form\r\n    const formWrapper = form.closest('.cf7-form-wrapper');\r\n    \r\n    const successMessage = document.getElementById('cf7-success-message');\r\n    const socialTarget = document.getElementById('cf7-social-clone');\r\n    \r\n    const innerTitle = document.querySelector('.wg-blue__contact-form-inner-title') || \r\n                      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