{"id":2459,"date":"2025-06-03T00:08:48","date_gmt":"2025-06-02T23:08:48","guid":{"rendered":"https:\/\/bluemarketing.com\/?page_id=2459"},"modified":"2025-11-13T20:37:23","modified_gmt":"2025-11-13T20:37:23","slug":"blog-blue","status":"publish","type":"page","link":"https:\/\/bluemarketing.com\/pt-br\/blog-blue\/","title":{"rendered":"Blog"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2459\" class=\"elementor elementor-2459 elementor-200\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-72300e4 e-flex e-con-boxed e-con e-parent\" data-id=\"72300e4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2365f73 elementor-widget elementor-widget-featured_articles_widget\" data-id=\"2365f73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"featured_articles_widget.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n<div class=\"wg-blue wg-blue__featured-articles  wg-blue__padding\">\r\n    <div class=\"container\">\r\n        <div class=\"row justify-content-center\">\r\n            <div class=\"col-lg-8\">\r\n                <div class=\"wg-blue__headline d-flex align-items-center flex-md-row justify-content-between\">\r\n                                            <h2 class=\"section-title\">Artigos em Destaque<\/h2>\r\n                                        <div class=\"wg-blue__featured-articles-arrows\">\r\n                        <button type=\"button\" class=\"wg-blue__featured-articles-arrow wg-blue__featured-articles-arrow--prev\">\r\n                            <svg width=\"45\" height=\"45\" viewBox=\"0 0 45 45\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\r\n                        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x=\"0.5\" y=\"0.5\" width=\"44\" height=\"44\" rx=\"22\" stroke=\"currentColor\" stroke-opacity=\"0.3\"\/>\r\n                                <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M25.7217 23.2221L20.3441 29L19 27.5558L23.7055 22.5L19 17.4442L20.3441 16L25.7217 21.7779C25.8999 21.9694 26 22.2292 26 22.5C26 22.7708 25.8999 23.0306 25.7217 23.2221Z\" fill=\"currentColor\"\/>\r\n                            <\/svg>\r\n                        <\/button>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n                    <div class=\"splide wg-blue__featured-articles-slider\">\r\n                <div class=\"splide__track\">\r\n                    <div class=\"splide__list\">\r\n                                                <div class=\"splide__slide\">\r\n                            <div class=\"row align-items-center \">\r\n                                <div class=\"col-12 col-lg-4\">\r\n                                                                            <a href=\"https:\/\/bluemarketing.com\/pt-br\/gamescom-latam-2026-acompanha-a-expansao-do-mercado-gamer-no-brasil\/\" class=\"mb-3 mb-md-0 text-decoration-none\" target=\"_blank\" rel=\"noopener noreferrer\">\r\n                                            <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/bluemarketing.com\/wp-content\/uploads\/2026\/05\/Gamescon-latam-2026.jpg?fit=317%2C159&#038;ssl=1\" class=\"wg-blue__featured-articles-image img-fluid rounded w-100\" alt=\"Gamescom Latam 2026 acompanha a expans\u00e3o do mercado gamer no Brasil\">\r\n                                        <\/a>\r\n                                        \r\n                                    <\/div>\r\n                                    <div class=\"col-12 col-lg-4\">\r\n                                        <div class=\"ps-md-4 pe-md-4 mt-4 mt-md-0\">\r\n                                        <a href=\"https:\/\/bluemarketing.com\/pt-br\/gamescom-latam-2026-acompanha-a-expansao-do-mercado-gamer-no-brasil\/\" class=\"text-decoration-none\" target=\"_blank\" rel=\"noopener noreferrer\">\r\n\r\n                                                                                            <span class=\"section-card-badge\">Events<\/span>\r\n                                                                                        <h3 class=\"section-card-title mt-4\">Gamescom Latam 2026 acompanha a expans\u00e3o do mercado gamer no Brasil<\/h3>\r\n                                            <div class=\"text-muted small mt-4 mb-2\">7 de maio de 2026<\/div>\r\n                                            <div class=\"section-card-text\">Gamescom latam 2026 mostra como o mercado gamer no Brasil virou territ\u00f3rio estrat\u00e9gico para branding, ecommerce e retargeting<\/div>\r\n                                            <\/a>\r\n                                            <a href=\"https:\/\/bluemarketing.com\/pt-br\/gamescom-latam-2026-acompanha-a-expansao-do-mercado-gamer-no-brasil\/\" class=\"mt-5 wg-blue__hero-button btn wg-blue-button--primary\" target=\"_blank\" rel=\"noopener noreferrer\">\r\n                                                Leia o artigo                                                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"11\" height=\"8\" viewBox=\"0 0 11 8\" fill=\"none\">\r\n                                                    <path d=\"M10.3536 4.35355C10.5488 4.15829 10.5488 3.84171 10.3536 3.64645L7.17157 0.464467C6.97631 0.269205 6.65973 0.269204 6.46447 0.464467C6.2692 0.659729 6.2692 0.976311 6.46447 1.17157L9.29289 4L6.46447 6.82843C6.2692 7.02369 6.2692 7.34027 6.46447 7.53553C6.65973 7.7308 6.97631 7.7308 7.17157 7.53553L10.3536 4.35355ZM0 4L-4.37114e-08 4.5L10 4.5L10 4L10 3.5L4.37114e-08 3.5L0 4Z\" fill=\"currentColor\"\/>\r\n                                                <\/svg>\r\n                                            <\/a>\r\n                                        <\/div>\r\n                                    <\/div>\r\n                                <\/div>\r\n                            <\/a>\r\n                        <\/div>\r\n                                                <div class=\"splide__slide\">\r\n                            <div class=\"row align-items-center flex-row-reverse\">\r\n                                <div class=\"col-12 col-lg-4\">\r\n                                                                            <a href=\"https:\/\/bluemarketing.com\/pt-br\/met-gala-demanda-marcas\/\" class=\"mb-3 mb-md-0 text-decoration-none\" target=\"_blank\" rel=\"noopener noreferrer\">\r\n                                            <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/bluemarketing.com\/wp-content\/uploads\/2026\/05\/fashion-show-catwalk-event-runway-show-fashion-2026-03-18-08-12-38-utc-1.jpg?fit=800%2C450&#038;ssl=1\" class=\"wg-blue__featured-articles-image img-fluid rounded w-100\" alt=\"Como o Met Gala impulsiona desejo e demanda por marcas\">\r\n                                        <\/a>\r\n                                        \r\n                                    <\/div>\r\n                                    <div class=\"col-12 col-lg-4\">\r\n                                        <div class=\"ps-md-4 pe-md-4 mt-4 mt-md-0\">\r\n                                        <a href=\"https:\/\/bluemarketing.com\/pt-br\/met-gala-demanda-marcas\/\" class=\"text-decoration-none\" target=\"_blank\" rel=\"noopener noreferrer\">\r\n\r\n                                                                                            <span class=\"section-card-badge\">Branding<\/span>\r\n                                                                                        <h3 class=\"section-card-title mt-4\">Como o Met Gala impulsiona desejo e demanda por marcas<\/h3>\r\n                                            <div class=\"text-muted small mt-4 mb-2\">5 de maio de 2026<\/div>\r\n                                            <div class=\"section-card-text\">Entenda como o Met Gala gera desejo, influencia o p\u00fablico e transforma aten\u00e7\u00e3o em convers\u00f5es com retargeting.<\/div>\r\n                                            <\/a>\r\n                                            <a href=\"https:\/\/bluemarketing.com\/pt-br\/met-gala-demanda-marcas\/\" class=\"mt-5 wg-blue__hero-button btn wg-blue-button--primary\" target=\"_blank\" rel=\"noopener noreferrer\">\r\n                                                Leia o artigo                                                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"11\" height=\"8\" viewBox=\"0 0 11 8\" fill=\"none\">\r\n                                                    <path d=\"M10.3536 4.35355C10.5488 4.15829 10.5488 3.84171 10.3536 3.64645L7.17157 0.464467C6.97631 0.269205 6.65973 0.269204 6.46447 0.464467C6.2692 0.659729 6.2692 0.976311 6.46447 1.17157L9.29289 4L6.46447 6.82843C6.2692 7.02369 6.2692 7.34027 6.46447 7.53553C6.65973 7.7308 6.97631 7.7308 7.17157 7.53553L10.3536 4.35355ZM0 4L-4.37114e-08 4.5L10 4.5L10 4L10 3.5L4.37114e-08 3.5L0 4Z\" fill=\"currentColor\"\/>\r\n                                                <\/svg>\r\n                                            <\/a>\r\n                                        <\/div>\r\n                                    <\/div>\r\n                                <\/div>\r\n                            <\/a>\r\n                        <\/div>\r\n                                                <div class=\"splide__slide\">\r\n                            <div class=\"row align-items-center \">\r\n                                <div class=\"col-12 col-lg-4\">\r\n                                                                            <a href=\"https:\/\/bluemarketing.com\/pt-br\/vtex-midia-programatica-2026\/\" class=\"mb-3 mb-md-0 text-decoration-none\" target=\"_blank\" rel=\"noopener noreferrer\">\r\n                                            <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/bluemarketing.com\/wp-content\/uploads\/2026\/04\/vtex-day-2026.jpg?fit=800%2C452&#038;ssl=1\" class=\"wg-blue__featured-articles-image img-fluid rounded w-100\" alt=\"A import\u00e2ncia da VTEX para o mercado de m\u00eddia program\u00e1tica em 2026\">\r\n                                        <\/a>\r\n                                        \r\n                                    <\/div>\r\n                                    <div class=\"col-12 col-lg-4\">\r\n                                        <div class=\"ps-md-4 pe-md-4 mt-4 mt-md-0\">\r\n                                        <a href=\"https:\/\/bluemarketing.com\/pt-br\/vtex-midia-programatica-2026\/\" class=\"text-decoration-none\" target=\"_blank\" rel=\"noopener noreferrer\">\r\n\r\n                                                                                            <span class=\"section-card-badge\">Events<\/span>\r\n                                                                                        <h3 class=\"section-card-title mt-4\">A import\u00e2ncia da VTEX para o mercado de m\u00eddia program\u00e1tica em 2026<\/h3>\r\n                                            <div class=\"text-muted small mt-4 mb-2\">28 de abril de 2026<\/div>\r\n                                            <div class=\"section-card-text\">Entenda por que a VTEX ganha relev\u00e2ncia para program\u00e1tica, branding e retargeting no Brasil em 2026 no Blog completo<\/div>\r\n                                            <\/a>\r\n                                            <a href=\"https:\/\/bluemarketing.com\/pt-br\/vtex-midia-programatica-2026\/\" class=\"mt-5 wg-blue__hero-button btn wg-blue-button--primary\" target=\"_blank\" rel=\"noopener noreferrer\">\r\n                                                Leia o artigo                                                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"11\" height=\"8\" viewBox=\"0 0 11 8\" fill=\"none\">\r\n                                                    <path d=\"M10.3536 4.35355C10.5488 4.15829 10.5488 3.84171 10.3536 3.64645L7.17157 0.464467C6.97631 0.269205 6.65973 0.269204 6.46447 0.464467C6.2692 0.659729 6.2692 0.976311 6.46447 1.17157L9.29289 4L6.46447 6.82843C6.2692 7.02369 6.2692 7.34027 6.46447 7.53553C6.65973 7.7308 6.97631 7.7308 7.17157 7.53553L10.3536 4.35355ZM0 4L-4.37114e-08 4.5L10 4.5L10 4L10 3.5L4.37114e-08 3.5L0 4Z\" fill=\"currentColor\"\/>\r\n                                                <\/svg>\r\n                                            <\/a>\r\n                                        <\/div>\r\n                                    <\/div>\r\n                                <\/div>\r\n                            <\/a>\r\n                        <\/div>\r\n                                                <div class=\"splide__slide\">\r\n                            <div class=\"row align-items-center flex-row-reverse\">\r\n                                <div class=\"col-12 col-lg-4\">\r\n                                                                            <a href=\"https:\/\/bluemarketing.com\/pt-br\/world-book-day-retargeting\/\" class=\"mb-3 mb-md-0 text-decoration-none\" target=\"_blank\" rel=\"noopener noreferrer\">\r\n                                            <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/bluemarketing.com\/wp-content\/uploads\/2026\/04\/book-day.jpg?fit=800%2C534&#038;ssl=1\" class=\"wg-blue__featured-articles-image img-fluid rounded w-100\" alt=\"Dia Mundial do Livro, Retargeting e o Novo Comprador de Livros\">\r\n                                        <\/a>\r\n                                        \r\n                                    <\/div>\r\n                                    <div class=\"col-12 col-lg-4\">\r\n                                        <div class=\"ps-md-4 pe-md-4 mt-4 mt-md-0\">\r\n                                        <a href=\"https:\/\/bluemarketing.com\/pt-br\/world-book-day-retargeting\/\" class=\"text-decoration-none\" target=\"_blank\" rel=\"noopener noreferrer\">\r\n\r\n                                                                                            <span class=\"section-card-badge\">Retargeting<\/span>\r\n                                                                                        <h3 class=\"section-card-title mt-4\">Dia Mundial do Livro, Retargeting e o Novo Comprador de Livros<\/h3>\r\n                                            <div class=\"text-muted small mt-4 mb-2\">23 de abril de 2026<\/div>\r\n                                            <div class=\"section-card-text\">Como redes sociais, Kindle e novas tend\u00eancias de leitura est\u00e3o transformando a compra de livros e criando novas oportunidades em retargeting<\/div>\r\n                                            <\/a>\r\n                                            <a href=\"https:\/\/bluemarketing.com\/pt-br\/world-book-day-retargeting\/\" class=\"mt-5 wg-blue__hero-button btn wg-blue-button--primary\" target=\"_blank\" rel=\"noopener noreferrer\">\r\n                                                Leia o artigo                                                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"11\" height=\"8\" viewBox=\"0 0 11 8\" fill=\"none\">\r\n                                                    <path d=\"M10.3536 4.35355C10.5488 4.15829 10.5488 3.84171 10.3536 3.64645L7.17157 0.464467C6.97631 0.269205 6.65973 0.269204 6.46447 0.464467C6.2692 0.659729 6.2692 0.976311 6.46447 1.17157L9.29289 4L6.46447 6.82843C6.2692 7.02369 6.2692 7.34027 6.46447 7.53553C6.65973 7.7308 6.97631 7.7308 7.17157 7.53553L10.3536 4.35355ZM0 4L-4.37114e-08 4.5L10 4.5L10 4L10 3.5L4.37114e-08 3.5L0 4Z\" fill=\"currentColor\"\/>\r\n                                                <\/svg>\r\n                                            <\/a>\r\n                                        <\/div>\r\n                                    <\/div>\r\n                                <\/div>\r\n                            <\/a>\r\n                        <\/div>\r\n                                                <div class=\"splide__slide\">\r\n                            <div class=\"row align-items-center \">\r\n                                <div class=\"col-12 col-lg-4\">\r\n                                                                            <a href=\"https:\/\/bluemarketing.com\/pt-br\/mercafe-retargeting-ecommerce\/\" class=\"mb-3 mb-md-0 text-decoration-none\" target=\"_blank\" rel=\"noopener noreferrer\">\r\n                                            <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/bluemarketing.com\/wp-content\/uploads\/2026\/04\/Mercafe.png?fit=800%2C600&#038;ssl=1\" class=\"wg-blue__featured-articles-image img-fluid rounded w-100\" alt=\"Como o retargeting ajudou a Mercaf\u00e9 a transformar interesse em recorr\u00eancia\">\r\n                                        <\/a>\r\n                                        \r\n                                    <\/div>\r\n                                    <div class=\"col-12 col-lg-4\">\r\n                                        <div class=\"ps-md-4 pe-md-4 mt-4 mt-md-0\">\r\n                                        <a href=\"https:\/\/bluemarketing.com\/pt-br\/mercafe-retargeting-ecommerce\/\" class=\"text-decoration-none\" target=\"_blank\" rel=\"noopener noreferrer\">\r\n\r\n                                                                                            <span class=\"section-card-badge\">Retargeting<\/span>\r\n                                                                                        <h3 class=\"section-card-title mt-4\">Como o retargeting ajudou a Mercaf\u00e9 a transformar interesse em recorr\u00eancia<\/h3>\r\n                                            <div class=\"text-muted small mt-4 mb-2\">16 de abril de 2026<\/div>\r\n                                            <div class=\"section-card-text\">No case da Mercaf\u00e9, o retargeting ajudou a recuperar inten\u00e7\u00e3o de compra e ampliar resultados no e-commerce.<\/div>\r\n                                            <\/a>\r\n                                            <a href=\"https:\/\/bluemarketing.com\/pt-br\/mercafe-retargeting-ecommerce\/\" class=\"mt-5 wg-blue__hero-button btn wg-blue-button--primary\" target=\"_blank\" rel=\"noopener noreferrer\">\r\n                                                Leia o artigo                                                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"11\" height=\"8\" viewBox=\"0 0 11 8\" fill=\"none\">\r\n                                                    <path d=\"M10.3536 4.35355C10.5488 4.15829 10.5488 3.84171 10.3536 3.64645L7.17157 0.464467C6.97631 0.269205 6.65973 0.269204 6.46447 0.464467C6.2692 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data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5787bee elementor-widget elementor-widget-more_articles_widget\" data-id=\"5787bee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"more_articles_widget.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n<section class=\"wg-blue wg-blue__more-articles  wg-blue__padding\">\r\n    <div class=\"container\">\r\n        <div class=\"row justify-content-center\">\r\n            <div class=\"col-lg-8 text-center text-md-start wg-blue__headline\">\r\n                                    <h2 class=\"section-title\">Mais artigos<\/h2>\r\n                            <\/div>\r\n        <\/div>\r\n                    <ul class=\"wg-blue__more-articles-tabs nav nav-tabs gap-3 justify-content-start\" id=\"moreArticlesTabs\" role=\"tablist\">\r\n  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class=\"splide__list\">\r\n                                                                <li class=\"splide__slide\">\r\n                                    <div class=\"section-card p-0 wg-blue__more-article-card h-100\">\r\n                                                                                    <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/bluemarketing.com\/wp-content\/uploads\/2026\/05\/fashion-show-catwalk-event-runway-show-fashion-2026-03-18-08-12-38-utc-1.jpg?fit=800%2C450&#038;ssl=1\" class=\"wg-blue__more-article-image img-fluid rounded w-100\" alt=\"Como o Met Gala impulsiona desejo e demanda por marcas\">\r\n                                                                                                                            <span class=\"section-card-badge wg-blue__more-article-category section-card-badge\">Branding<\/span>\r\n                                                                                <h4 class=\"section-card-title wg-blue__more-article-title\">Como o Met Gala impulsiona desejo e demanda por marcas<\/h4>\r\n                                        <div class=\"wg-blue__more-article-date text-muted small\">5 de maio de 2026<\/div>\r\n                                        <div class=\"wg-blue__more-article-excerpt section-card-text\">O Met Gala \u00e9 uma das maiores vitrines globais para marcas de luxo e lifestyle. Ele constr\u00f3i desejo ao transformar moda, celebridades e cultura em visibilidade de marca. Para marcas no Brasil e no mundo, a oportunidade real come\u00e7a depois do evento, com uma estrat\u00e9gia de retargeting bem estruturada. &nbsp; Por que o Met Gala [&hellip;]<\/div>\r\n                                        <a href=\"https:\/\/bluemarketing.com\/pt-br\/met-gala-demanda-marcas\/\" class=\"section-card-link wg-blue__more-article-b\" target=\"_blank\" rel=\"noopener noreferrer\">Leia o artigo                                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"11\" height=\"8\" viewBox=\"0 0 11 8\" fill=\"none\">\r\n  <path d=\"M10.3536 4.35355C10.5488 4.15829 10.5488 3.84171 10.3536 3.64645L7.17157 0.464467C6.97631 0.269205 6.65973 0.269204 6.46447 0.464467C6.2692 0.659729 6.2692 0.976311 6.46447 1.17157L9.29289 4L6.46447 6.82843C6.2692 7.02369 6.2692 7.34027 6.46447 7.53553C6.65973 7.7308 6.97631 7.7308 7.17157 7.53553L10.3536 4.35355ZM0 4L-4.37114e-08 4.5L10 4.5L10 4L10 3.5L4.37114e-08 3.5L0 4Z\" fill=\"black\"\/>\r\n<\/svg>\r\n                                    <\/a>\r\n                                    <\/div>\r\n                                <\/li>\r\n                                                                <li class=\"splide__slide\">\r\n                                    <div class=\"section-card p-0 wg-blue__more-article-card h-100\">\r\n                                                                                    <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/bluemarketing.com\/wp-content\/uploads\/2026\/04\/book-day.jpg?fit=800%2C534&#038;ssl=1\" class=\"wg-blue__more-article-image img-fluid rounded w-100\" alt=\"Dia Mundial do Livro, Retargeting e o Novo Comprador de Livros\">\r\n                                                                                                                            <span class=\"section-card-badge wg-blue__more-article-category section-card-badge\">Retargeting<\/span>\r\n                                                                                <h4 class=\"section-card-title wg-blue__more-article-title\">Dia Mundial do Livro, Retargeting e o Novo Comprador de Livros<\/h4>\r\n                                        <div class=\"wg-blue__more-article-date text-muted small\">23 de abril de 2026<\/div>\r\n                                        <div class=\"wg-blue__more-article-excerpt section-card-text\">Livros f\u00edsicos ainda lideram, enquanto ebooks e audiolivros continuam ampliando as formas de leitura. O TikTok afirma que existem quase 53 milh\u00f5es de posts do BookTok, e cerca de 59 milh\u00f5es de vendas de livros impressos em 2024 podem estar ligadas a criadores ou conte\u00fados relacionados ao BookTok. Em 2024, 14,7% dos residentes da Uni\u00e3o [&hellip;]<\/div>\r\n                                        <a href=\"https:\/\/bluemarketing.com\/pt-br\/world-book-day-retargeting\/\" class=\"section-card-link wg-blue__more-article-b\" target=\"_blank\" rel=\"noopener noreferrer\">Leia o artigo                                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"11\" height=\"8\" viewBox=\"0 0 11 8\" fill=\"none\">\r\n  <path d=\"M10.3536 4.35355C10.5488 4.15829 10.5488 3.84171 10.3536 3.64645L7.17157 0.464467C6.97631 0.269205 6.65973 0.269204 6.46447 0.464467C6.2692 0.659729 6.2692 0.976311 6.46447 1.17157L9.29289 4L6.46447 6.82843C6.2692 7.02369 6.2692 7.34027 6.46447 7.53553C6.65973 7.7308 6.97631 7.7308 7.17157 7.53553L10.3536 4.35355ZM0 4L-4.37114e-08 4.5L10 4.5L10 4L10 3.5L4.37114e-08 3.5L0 4Z\" fill=\"black\"\/>\r\n<\/svg>\r\n                                    <\/a>\r\n                                    <\/div>\r\n                                <\/li>\r\n                                                                <li class=\"splide__slide\">\r\n                                    <div class=\"section-card p-0 wg-blue__more-article-card h-100\">\r\n                                                                                    <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/bluemarketing.com\/wp-content\/uploads\/2026\/04\/Mercafe.png?fit=800%2C600&#038;ssl=1\" class=\"wg-blue__more-article-image img-fluid rounded w-100\" alt=\"Como o retargeting ajudou a Mercaf\u00e9 a transformar interesse em recorr\u00eancia\">\r\n                                                                                                                            <span class=\"section-card-badge wg-blue__more-article-category section-card-badge\">Retargeting<\/span>\r\n                                                                                <h4 class=\"section-card-title wg-blue__more-article-title\">Como o retargeting ajudou a Mercaf\u00e9 a transformar interesse em recorr\u00eancia<\/h4>\r\n                                        <div class=\"wg-blue__more-article-date text-muted small\">16 de abril de 2026<\/div>\r\n                                        <div class=\"wg-blue__more-article-excerpt section-card-text\">O caf\u00e9 est\u00e1 em 98% dos lares brasileiros. O ambiente digital ficou ainda mais relevante para marcas que querem capturar demanda com precis\u00e3o. No case do Mercaf\u00e9, loja oficial do Grupo 3cora\u00e7\u00f5es, o principal avan\u00e7o veio do retargeting, que ajudou a recuperar interesse, aumentar convers\u00e3o e estimular recompra. O resultado foi uma opera\u00e7\u00e3o com mais [&hellip;]<\/div>\r\n                                        <a href=\"https:\/\/bluemarketing.com\/pt-br\/mercafe-retargeting-ecommerce\/\" class=\"section-card-link wg-blue__more-article-b\" target=\"_blank\" rel=\"noopener noreferrer\">Leia o artigo                                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"11\" height=\"8\" viewBox=\"0 0 11 8\" fill=\"none\">\r\n  <path d=\"M10.3536 4.35355C10.5488 4.15829 10.5488 3.84171 10.3536 3.64645L7.17157 0.464467C6.97631 0.269205 6.65973 0.269204 6.46447 0.464467C6.2692 0.659729 6.2692 0.976311 6.46447 1.17157L9.29289 4L6.46447 6.82843C6.2692 7.02369 6.2692 7.34027 6.46447 7.53553C6.65973 7.7308 6.97631 7.7308 7.17157 7.53553L10.3536 4.35355ZM0 4L-4.37114e-08 4.5L10 4.5L10 4L10 3.5L4.37114e-08 3.5L0 4Z\" fill=\"black\"\/>\r\n<\/svg>\r\n                                    <\/a>\r\n                                    <\/div>\r\n                                <\/li>\r\n                                                            <\/ul>\r\n                        <\/div>\r\n                        <div class=\"splide__progress wg-blue__more-articles-progress\">\r\n                            <div class=\"splide__progress__bar wg-blue__more-articles-progress-bar\" style=\"width:33%\"><\/div>\r\n                        <\/div>\r\n                    <\/div>\r\n                    <!-- Grid for desktop -->\r\n                    <div class=\"row g-4 d-none d-md-flex section-body\">\r\n                                                <div class=\"col-12 col-lg-4-of-8\">\r\n                            <div class=\"section-card wg-blue__more-article-card h-100 p-0 gap-4\">\r\n                                                                    <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/bluemarketing.com\/wp-content\/uploads\/2026\/05\/fashion-show-catwalk-event-runway-show-fashion-2026-03-18-08-12-38-utc-1.jpg?fit=800%2C450&#038;ssl=1\" class=\"wg-blue__more-article-image img-fluid rounded w-100\" alt=\"Como o Met Gala impulsiona desejo e demanda por marcas\">\r\n                                                                                                    <span class=\"section-card-badge wg-blue__more-article-category section-card-badge\">Branding<\/span>\r\n                                                                <h4 class=\"section-card-title wg-blue__more-article-title\">Como o Met Gala impulsiona desejo e demanda por marcas<\/h4>\r\n                                <div class=\"wg-blue__more-article-date text-muted small\">5 de maio de 2026<\/div>\r\n                                <div class=\"wg-blue__more-article-excerpt section-card-text\">O Met Gala \u00e9 uma das maiores vitrines globais para marcas de luxo e lifestyle. Ele constr\u00f3i desejo ao transformar moda, celebridades e cultura em visibilidade de marca. Para marcas no Brasil e no mundo, a oportunidade real come\u00e7a depois do evento, com uma estrat\u00e9gia de retargeting bem estruturada. &nbsp; Por que o Met Gala [&hellip;]<\/div>\r\n                                <a href=\"https:\/\/bluemarketing.com\/pt-br\/met-gala-demanda-marcas\/\" class=\"section-card-link me-3 wg-blue__more-article-btn\" target=\"_blank\" rel=\"noopener noreferrer\">Leia mais                                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"11\" height=\"8\" viewBox=\"0 0 11 8\" fill=\"none\">\r\n  <path d=\"M10.3536 4.35355C10.5488 4.15829 10.5488 3.84171 10.3536 3.64645L7.17157 0.464467C6.97631 0.269205 6.65973 0.269204 6.46447 0.464467C6.2692 0.659729 6.2692 0.976311 6.46447 1.17157L9.29289 4L6.46447 6.82843C6.2692 7.02369 6.2692 7.34027 6.46447 7.53553C6.65973 7.7308 6.97631 7.7308 7.17157 7.53553L10.3536 4.35355ZM0 4L-4.37114e-08 4.5L10 4.5L10 4L10 3.5L4.37114e-08 3.5L0 4Z\" fill=\"black\"\/>\r\n<\/svg>\r\n                            <\/a>\r\n                            <\/div>\r\n                        <\/div>\r\n                                                <div class=\"col-12 col-lg-4-of-8\">\r\n                            <div class=\"section-card wg-blue__more-article-card h-100 p-0 gap-4\">\r\n                                                                    <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/bluemarketing.com\/wp-content\/uploads\/2026\/04\/book-day.jpg?fit=800%2C534&#038;ssl=1\" class=\"wg-blue__more-article-image img-fluid rounded w-100\" alt=\"Dia Mundial do Livro, Retargeting e o Novo Comprador de Livros\">\r\n                                                                                                    <span class=\"section-card-badge wg-blue__more-article-category section-card-badge\">Retargeting<\/span>\r\n                                                                <h4 class=\"section-card-title wg-blue__more-article-title\">Dia Mundial do Livro, Retargeting e o Novo Comprador de Livros<\/h4>\r\n                                <div class=\"wg-blue__more-article-date text-muted small\">23 de abril de 2026<\/div>\r\n                                <div class=\"wg-blue__more-article-excerpt section-card-text\">Livros f\u00edsicos ainda lideram, enquanto ebooks e audiolivros continuam ampliando as formas de leitura. O TikTok afirma que existem quase 53 milh\u00f5es de posts do BookTok, e cerca de 59 milh\u00f5es de vendas de livros impressos em 2024 podem estar ligadas a criadores ou conte\u00fados relacionados ao BookTok. 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e-commerce. \u00c9 justamente nesse ponto que a Blue Performance se destaca. Com uma [&hellip;]<\/p>\n","protected":false},"author":265752812,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_wpcom_ai_launchpad_about_page":false,"_wpcom_ai_launchpad_gallery_page":false,"_wpcom_ai_launchpad_contact_page":false,"_wpcom_ai_launchpad_events_page":false,"_wpcom_ai_launchpad_video_page":false,"_wpcom_ai_launchpad_portfolio_piece":false,"footnotes":""},"class_list":["post-2459","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Blog Blue | Explore insights, dados e performance de M\u00eddia<\/title>\n<meta name=\"description\" content=\"Explore o Blog da Blue e veja como tecnologia, criatividade e dados se transformam em resultados reais para as marcas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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