Discover how Blue Marketing combines cutting-edge AI, full in-house control, and strict data privacy standards to redefine retargeting performance in the European digital landscape.
- Learn how Blue Marketing reconnects brands with users through AI-driven ads, without using third-party data.
- Discover the benefits of a fully in-house approach, flexible pricing models and custom banner creatives.
- Get to know Blue Media Services (BMS), a self-service platform that gives clients full control over campaign performance and spend.
At Blue Marketing, we entered the Spanish market in 2019, two years after founding our company in 2017. Since then, we have grown rapidly, supporting online advertising campaigns across 59 markets worldwide. In recent months, we’ve strengthened our presence in Europe by delivering retargeting services that don’t use third-party data. This ensures higher data security and privacy.
What makes us different
We reconnect brands with users who have already interacted with their website by tracking user behaviour through cookies and displaying personalised adverts that encourage a return visit and the completion of a purchase. What sets us apart is our proprietary AI technology that enables us to understand user behaviour deeply. This allows us to deliver adverts at optimally timed moments to maximise conversion rates. Unlike other platforms we do not use any third party data, which guarantees greater security and privacy throughout the data handling process. Our business model is based on cost per acquisition or revenue share, meaning our clients only pay for confirmed sales.
Our advantages over competitors
We provide a customised service with a proactive management approach, offering continuous support and detailed feedback. Our AI and machine learning technology enhances campaign performance, increasing conversions and attracting high quality prospective customers.
We are also highly flexible: clients can choose between Revenue Share or CPA models depending on their specific needs. We deliver both personalised dynamic and static banners to ensure every campaign aligns with a brand’s visual identity.
Everything we do—from campaign execution to data processing—is conducted entirely in‑house without involving external parties. This internal approach, combined with 24/7 support, provides a seamless and unobtrusive experience for users.
Looking ahead: our BMS platform
Our future is focused on continuing to transform digital advertising, particularly through the expansion of our self‑service platform, Blue Media Services (BMS). BMS is fully customisable and gives clients all the tools they need to optimise their digital media strategy and run campaigns autonomously.
Designed to be intuitive and user-friendly, BMS allows clients to monitor campaign delivery and key performance indicators in real time. Users can adjust budgets, audience segments and advertising strategies to enhance results. The platform also grants access to advertising inventory via networks such as Google and Bidsmatic, offering broad opportunities to reach the right audiences at the right times.
We also focus on keeping pricing competitive by offering low CPM rates without minimum investment requirements. This financial flexibility makes our services accessible to companies of all sizes.
Our founder, Jonas Frederiksen, has remarked: “Our growth in terms of market presence, client base and team size is a testament to our commitment to innovation and client satisfaction. Since 2019 our team has expanded by more than 600 per cent and our client base has increased 6.8‑fold, reflecting rising demand for our solutions. With BMS we enable businesses to build their advertising strategies step by step. The future of digital advertising lies in equipping clients with the tools and control to execute personalised and effective campaigns with unmatched precision”.
In summary, we see Blue Marketing as a benchmark in digital advertising thanks to our AI‑driven innovation, commitment to customisation and unwavering focus on data security. With BMS we aim to democratise access to effective advertising strategies, making digital marketing more precise, accessible and client‑centred.
